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Andrea Mitchell


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Tomorrow's Leader Nominee 2013
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Andrea Mitchell

Digital Marketing Consultant

Currently resides in: Western Cape, South Africa

Born in Kzn South Africa

Been involved in advertising and marketing since 1994. Moved into online media world in 1997, becoming one of the first online media specialists in South Africa.

Have run local and global online marketing initiatives for various blue chip marketers.

Am passionate about the potential of convergence and integrated marketing solultions across multiple platforms - the customer journey. What drives me is keeping up with the way we as people interact with various mediums, and finding new and innovative ways to reach people through marketing - in a welcoming rather than intrusive manner. In addition, to achieve return on investment for marketers.

Currently consulting, training and auditing in online media as well as providing strategy

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Professional details

Current Position(s)

Digital Marketing Consultant, Trainer and Strategist | Andrea Mitchell Consulting
Cape Town, South Africa | August 2013 - present

Online Media, Internet and E-Commerce

Training : Agencies, Sales Houses & Individuals : what is digital media, how to buy/sell it, how to analyse what works and what doesn't and what to do about it.

Consultancy : Digital Strategy & Channel Planning

Auditing : Are you getting the best possible rates, is your campaign being implemented and managed properly, is your reporting on par and other crucial considerations etc

PPC Strategy, Implementation & Management : Search Engine Marketing, Networks, Facebook

Previous Position(s)

Head of Research | Digital Media and Marketing Association (DMMA)
2011 - 2011

Online Media, Internet and E-Commerce

Responsible for annual research initiative (Top 100 Advertisers in digital) and smaller more quantitative research projects throughout the year.

MD | digiVOX
Cape Town, South Africa | 2008 - 2013

Online Media, Internet and E-Commerce

Media Director | Acceleration
2003 - 2005

Marketing, Advertising and Public Relations

Responsible for both local and international online marketing for various blue chip brands and management of a team of media planners and campaign managers.

MD | Internet Media
2000 - 2003

Online Media, Internet and E-Commerce

Internet Media was an online advertising sales house, managing online advertising sales for 22 web sites.

Marketing Manager | Media Africa
1997 - 1999

Marketing, Advertising and Public Relations

Responsible for positioning of all online titles within the stable and advertising sales across all titles

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