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Andrew Johnson


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Andrew Johnson

Marketing Insights specialist in Durban

Born in Ermelo South Africa

Over 15 year's of research experience and a passion and love for market research.

I specialise in the areas of segmentation, marketing strategy, new product development and tracking with an emphasis on work across Africa.

Contact details

O: 0318250500

M: +278112726

Web presence

Business Address

45 Margaret Maytom Ave, Durban North, South Africa, 4051

Professional details

Current Position(s)

Co-Owner & Director | Beyond Insights
Durban, South Africa | 2012 - present

Consulting and Project Management

Beyond Insights is a new venture between myself and an ex-colleague providing high level strategic research consulting services to our clients.

We conduct research in South Africa and throughout the African continent with a focus on delivering the highest quality of field, data, analysis and insights.

Previous Position(s)

Managing Director | GlobalEDGE Marketing Consultants
2011 - 2012

Consulting and Project Management

Overseeing the operation of GlobalEDGE and leading an outstanding team of top researchers working with many of the world's leading global FMCG manufacturers and telecoms companies.

I try to keep involved with projects and clients where possible and we focus on delivering innovative solutions to our clients business issues that are focussed on the consumer in Africa.

Research Director | GlobalEDGE Marketing Consultants
2008 - 2010

Consulting and Project Management

GlobalEdge specialises in cutting edge market research in South Africa and across the African continent. Providing research consultancy services to a number of blue chip clients we believe that we are able to provide our clients with the best quality research on offer in the market place at a better priceand in much quicker time than our competitors.

We do this through investment in technology and employing the right people for the right work, so our research consultants can focus on the strategic aspects of the research to deliver solutions to our clients' business issues.

Director | Research International
2005 - 2007

Consulting and Project Management

Based in London and later Melbourne I was Client Director for Coca-Cola, General Mills, BMW, Novartis, Cadbury and other clients.

Senior Client Service Director | Research International
2001 - 2008

Consulting and Project Management

In this current role I run the Melbourne Client Service team for RI, responsible for meeting revenue targets, for business development and for keeping the quality of work to a high level.

I've been with RI for almost 7 years, having worked in South Africa, the UK and Australia. My focus in the past has been on technical analysis as part of the Marketing Science Centre, with an emphasis on segmentation, branding and innovation research. In this role I was fortunate enough to be involved with a variety of R&D projects - particularly in the areas of branding and segmentation.

In the past 3 years I have combined this technical knowledge with a much greater Client Service focus - a great mix for me!

Research Consultant | DRA Development
2000 - 2001

Consulting and Project Management

Worked as a Research Consultant with a variety of roles, including field supervisor, data management, report writing, project design, sampling manager and others.

Had the opportunity to work with organisations such as the World Bank, UNICEF, Tulane University, and a variety of South African government agencies - Department of Health; Department of Works; Department of Trade and Industry; Department of Communications, etc

Educational history


University of KwaZulu-Natal

1992 - 1999

M.Sc - Clinical Psychology

Maritzburg College

1987 - 1991

Matric Exemption




Clinical Psychologist, 1998 - 2005


Member, 2006 - 2008

Australian Market and Social Research Society


Associate Member, 2012 - present

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