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Asanda Ngoasheng

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Asanda Ngoasheng

Nickname: 'Asanda'

Entrepreneur, Media Consultant and Trainer


Currently resides in: Western Cape, South Africa

Born in East London South Africa

Asanda Ngoasheng (nee’ Saule) is an award-winning journalist and business woman. In her ten years in the media and communications industry she has been recognised in numerous ways. In 2004, she was awarded the Konrad Adeneur Stiftung Scholarship, followed by the Clive Mennel Media Fellowship (2007), where she spent a month at Duke University, North Carolina in the US. In 2011, she was part of a campaign that won a Bronze Award at the PRISA PRISM Awards. In 2014,she was nominated as a finalist in the Entrepreneurship category of the Rising Star Awards (2014).

Ngoasheng has worked as a writer, producer and reporter for broadcasters like the SABC and CNBC Africa. She has also produced for Norwegian broadcaster NRK as a freelancer. She has also worked as a sessional lecturer and broadcasting trainer at Wits Radio Academy and Department of Journalism at Wits University.

She established Fiction Imitates Reality (FIR), a media and marketing agency that also provides television and radio production services in 2009. She has lead and executed various public relations and media projects in the agriculture, mining, health and local government sectors.

A keen academic and lifelong scholar, she holds a Bachelor of Arts Honours (International Relations) and Bachelor of Arts (Journalism and Politics), both from Rhodes University, as well as a Grow Your Own Business Certificate from Wits Business School and Duke University. She is currently completing a Masters in International Relations at the University of Witwatersrand.

Ngoasheng has had articles published in various publications, including South African Foreign Policy Monitor, Business Day, Daily Dispatch, Sunday Times and Move magazine.

Contact details

sauleaa@gmail.com



Professional details

Current Position(s)

Managing Director | Fiction Imitates Reality Productions
2009 - present

Marketing, Advertising and Public Relations

Advising and implementing marketing strategies, communication plans, media strategies, online strategies and business plans/strategies for Small and Medium Enterprises (SMEs) as well as global brands.



Previous Position(s)

News Editor/Media Lecturer - Voice of Wits (VOWFM) | University of the Witwatersrand
2013 - 2013

Academia, Education and Training

Management of VOWFM news staff

Development of VOWFM news style guide

Executive Producer of VOWFM news bulletins and current affairs show

Training of news staff and local journalism course candidates

News diary planning and development

Coaching and Mentoring of volunteers


Project Producer: ANC Elective Conference in Mangaung | NRK
2012 - 2012

Broadcast Media, Multimedia and Film

Research and analysis of ANC elective conference in Mangaung, sourcing story angles, analysts and sources. Travel with crew to various parts of Johannesburg to shoot stories.Facilitate meetings with relevant analysts,economists and other people of interest.


Project Public Relations: NYDA Youth Month and Innovation Summit | Jenni Newman Public Relations (JNPR)
2012 - 2012

Marketing, Advertising and Public Relations

I worked on the NYDA Youth Month Campaign and the Innovation Summit Public Relations Campaign.


Project Organisational Development Skills Trainer | Financial Services Board (FSB)
2012 - 2012

Marketing, Advertising and Public Relations

Train staff at FSB about their organisations values and culture.


Project Marketing Consultant - Re branding Campaign | Business Systems Group (BSG)
2011 - 2011

Marketing, Advertising and Public Relations

Advising and implementing a new Marketing Strategy, a Social Media Plan and Website Content Management.


Project Media Consultant | M.M. Communications
2010 - 2010

Marketing, Advertising and Public Relations

Kalagadi Resources:Company Hijacking Campaign -winner Bronze Award at PRISA Prism Awards 2011
Developing Poultry Farmers Organisation (DPFO) Launch


Project Producer - South African Elections ''09 | NRK
2009 - 2009

Broadcast Media, Multimedia and Film

Research and analysis of South African elections in 2009. Sourcing story angles, analysts and sources. Travel with crew to various parts of Johannesburg to shoot stories.Facilitate meetings with relevant analysts,economists and other people of interest.


Marketing Communications and Brand Leader: Sub-Saharan Africa | DuPont
2008 - 2009

Mining, Energy and Natural Resources

Developing and implementing a Marketing Strategy, Communications Plan and Corporate Social Investment Strategy. Managing internal and external communications including media relations and website content management.


Producer/Reporter | CNBC Africa
2008 - 2008

Broadcast Media, Multimedia and Film

Producer -Conceptualizing programme topics, research and analysis of current affairs, sourcing show guests and developing story ideas. Reporter -Conducting interviews, editing and voicing news, business and lifestyle stories/packages for various shows on CNBC Africa


Bulletin Writer | SABC
2006 - 2008

Broadcast Media, Multimedia and Film

Writing and editing television news scripts and packaged stories, conducting research and analysis of news and current affairs.


Producer | SAfm
2005 - 2005

Broadcast Media, Multimedia and Film

Writing and editing radio scripts and packaged news stories. Conducting research and analysis of current events and topics and sourcing guests.

Educational history

Tertiary

University of the Witwatersrand

2013 - 2014

Masters in International Relations - International Relations

Wits Business School

2009 - 2009

Grow Your Own Business Certificate Course (Duke University Business School Wits Business School) - Business Administration and Management, General

Rhodes University

2003 - 2003

Bachelor of Arts Honours - International Relations

Rhodes University

2000 - 2002

Bachelor of Arts - Journalism and Politics

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