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Carl Soni


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Carl Soni

Customer Retention Manager pursuing New Options

Currently resides in: Gauteng, South Africa

Born in Durban South Africa

A well rounded individual that can translate vision into action with a working career which spans over 17 years with beginnings in Sales, Trade Marketing and specialising in Marketing. Although results driven, I have the ability to communicate at various levels of an organisation harnessing the potential of various support structures and stakeholders, to achieve the business objective. I see people as being the heart of any organisation, and processes being managed by them, with the option of being changed to manage efficiencies. I have a good level of comfort working in high pressured environments and have no aversions to leading by example. This is all underpinned with a sound knowledge of sales, people management, brand management, consistency of message management, customer retention management and overall understanding of business strategy.

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Professional details

Current Position(s)

Customer Retention Manager | Cell C
2014 - present

Championing the cause of rewarding and delighting customers proactively through their respective lifecycles, whilst improving profitability by ensuring matrices such as Churn, Tenure, Customer Satisfaction, ARPU and ASPU are managed and improved.

Previous Position(s)

Marcoms Manager | MTN
2008 - 2014

Manage Marketing and Communication portfolio end to end serving the SME, Large Corporate, Public and Multinational sectors.

National Trade Marketing Manager | MTN
2007 - 2008

o Support the Marketing Services Manager in development of Marketing, Communication and Product strategies
o Manage the execution of Brand and CI internally and externally.
o Develop and modify policies, processes and procedures.
o Monitor and analyze global and local trade marketing trends, identify opportunities and recommend appropriate improvements.
o Manage (with the Research Function) surveys to monitor customer satisfaction and perception and formal feedback on required action

Educational history


Northwood Boys High School, Durban, South Africa (1994)



2012 - 2013

Bachelor of Business Administration (Marketing) (BBAM) - Marketing and Business Management


2010 - 2011

Diploma in Marketing - Marketing


Competitive Accomplishments

South African Representative | International Shotokan Karate Tournament | 1992

Represented South Africa in an International Shotokan Karate Tournament in Swizerland

First Place | Shotokan Karate Tournament | 1995

Winner in Under 19 Team Category

Winner | Shotokan Karate Tournament | 1995

Winner in Under 19 Individual Category

Winner | Shotokan Karate Tournament | 1993

Winner in Under 17 Individual Category

Academic Achievements

Distinction in Financial Accounting | 2012

Achieved when concluding studies in (BBA) Bachelor in Business Administration (Marketing)

Diploma in Marketing | 2011

Completed a 3 year Diploma in 2 years while working full-time

Captain of the Debating Team | 1992



Student Representative Council

Member, February 1993 - October 1994


Insights Learning and Development Ltd. peer review feedback

"Insights Learning and Development Ltd. peer review feedback – “Carl is Hardworking, and righteous. He is seen as a natural leader and is motivated more by the big picture and goals. He can be good at easing tense situations by getting conflicting parties together to take the sting from the issue. Gifted with clarity of thought and articulation, Carl is an excellent communicator and presenter. Carl is independent by nature, but is prepared to labour tirelessly for a team mission he commits to. Whilst being logical and analytical, once a desired objective is fixed in his mind, he moves into action without procrastination.”" - 2009

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