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Cecil Daniels


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Philanthropist (Bronze)
Tomorrow's Leader Nominee 2013
Tomorrow's Leader Nominee 2014
Tomorrow's Leader Nominee 2015

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Cecil Daniels

Cecil Daniels

Marketing professional

Currently resides in: Eastern Cape, South Africa

Born in Port Elizabeth South Africa

I have learned a great deal in my employment and training to date and as you can see in my resume, I am an accomplished individual with a strong desire to succeed and lead others to succeed. My ability to work as a team player and meet deadlines, along with my natural enthusiasm and optimism have all contribute to my success in the sales & marketing industry. Delivering top-level service is my specialty and I thrive in a diverse and fast-paced environment.

Throughout my career I have accrued a multitude of skills including, new product development, branding/artwork development, event planning, website content development, point or sales/purchase development, website article development and website maintenance management. My experience in marketing and education in sales and marketing enables you to add a performance-driven professional to your team, one who can begin being productive at once.

I have a passion for learning new things in life and expanding my knowledge. Moving forward in life, not allowing negative thoughts & experiences to affect my life, and taking criticism as a positive learning curve has always been an advantage in my career and I believe this is what makes me such a strong person.

Contact details

O: 0413912644

M: 0834400423

Business Address

Randburg, Randburg, South Africa

Professional details

Current Position(s)

Junior Marketing Manager | Marketing | Standard Bank of South Africa Limited
Johannesburg, South Africa | April 2017 - present

Accounting, Banking and Finance

Strategy and Execution Support

Assist the Marketing Manager in the execution of the brand and business strategy and plans in the region through Country marketing teams
Assist with the execution of Marketing plans where necessary
Assist the Marketing Manager to monitor performance as per set metrics to ensure marketing plans deliver to BU goals.
Constantly monitor the drivers of brand reputation in line with brand strategy and assist with reports that will enable the Marketing Manager make recommendations for improvement
Agency management
Marketing Campaign management and execution

Tactical Projects

Drive the cross pollination of campaign ideas and events through timely sharing of creatives as well as events calendars across segments in order to ensure budget optimisation.
Monitor competitor and macroeconomic activities competitor strategy
Provide support in driving communication that build’s the brand.
Assist teams in developing below the line content through use of Centre resources such as studio, direct and digital marketing teams.
Development of centre led tactical materials as and when required by business
Participation in key business development projects
Coordination of workshops and other marketing and cross functional forums


Monitor marketing spend effectiveness (ROI) culture in the Lines of Business and marketing teams
Review marketing budgets on a monthly basis and highlight any variances to Marketing Manager on a timely basis
Manage costs and centre budget to ensure efficient spend and good governance


Prepare monthly and quarterly governance reports Including but not limited to:
EXCO Reports
Monthly Senior Managers Report
Quarterly Creative Review Reports for the region
Monthly monitoring of country budgets
Organisation of monthly country calls

Previous Position(s)

Provincial Marketing Cordinator | Marketing | STANDARD BANK GROUP LTD
Port Elizabeth, South Africa | January 2016 - April 2017

Accounting, Banking and Finance

Provincial Budget management and Return on Investment Post reporting
Branch merchandising co-ordination
Event & activation’s management
Sponsorship's and events
Design, plan and implementation the marketing strategy
Promote collaboration between all the business divisions.
Report and track Return on Investment on marketing activity.
Develop relevant marketing strategies which meet the economic cycle challenges and identify business opportunities to strengthen the marketing strategy.
Identify opportunities to help strengthen customer relationship through retention, cross-sell, service, sales incentives and customer initiatives.
Manage external and internal suppliers to ensure optimal output for the business
Continuously provide and council leadership on interactive thought and market leadership and project manage teams for various marketing and sponsorship initiatives.
Deliver innovative marketing and business solutions.
Position the business units internally in the Group and leverage other group related marketing initiatives.
Regional marketing project campaign coordination.
Integrate the Marketing, Communication, PR, Media and Event components to ensure consistency of experience for all stakeholders and customers.
Identify leveraging opportunities in
national marketing activity and sponsorship for business units

Regional Marketing Consultant | Marketing and Corporate Relations | BARCLAYS AFRICA GROUP LTD
Port Elizabeth, South Africa | October 2014 - December 2015

Accounting, Banking and Finance

Campaign Management and Execution
Event Management

Trade marketing representative | Sales & Marketing | Aldor Africa
Port Elizabeth, South Africa | November 2013 - October 2014

Consumer Goods, Fashion and Retail

Visibility of the Aldor Brands through implementation of
Merchandising, Implementing merchandising standards at retailers and wholesalers, so that all Aldor products are well merchandised so that customers may choose it as the brand of choice. shelf management, Ensuring that all product lines are on shelf at all times and ensuring FIFO (First in, First out) of all products. Trade marketing, Increase product demand at wholesaler, retailer, distributor, spaza shops and hawkers. Ensuring that the Aldor brand is visible with the use Point of Sale tools. Pricing strategies in the different channels. Advising wholesalers, retailers, distributors, spaza shops and hawkers what prices they may sell their products, taking into account product demand within their area of operation. Coordinate 1st, and 2nd Tier wholesaler, in-store & Street Activations. Administration. Management of promoters. Ensuring that promotes (two promoters) promotes Aldor products in wholesalers to achieve immediate purchase with a professional attitude, ensure that their stands in wholesalers are maintained, communicate and advising stock levels administer competitor activity. Calling on the 2nd Tier Cash & Carry outlets, building relationships and loyalty towards our brands even if the client purchases our product indirectly through a 1st tier Wholesaler or Cash & Carry.
Sales & Account Management, Doing sales orders in wholesalers and retail outlets. Responsible for the day-to-day management of customer accounts with the business. Provide customer support, technical assistance and general relationship management. Conduct Price & Distribution Surveys, Collecting of prices and distribution point’s information of Aldor and competitor products to monitor price changes in order to stay completion.

Sales & Marketing Assistant | Sales & Marketing | Eveready (Pty) Ltd
Port Elizabeth, South Africa | June 2012 - October 2013

Consumer Goods, Fashion and Retail

Briefing the brand agency and the implementation of product packaging from conceptualization to the finished packaged product. Liaise with the brand agency to ensure that artwork development of product packaging is on track.
Collecting of prices of House of York products and competitor products to monitor price changes in order to stay completive.
Implementing the marketing strategy by ensuring coordination of four elements
Advising the Marketing manager on the best strategically planned Trade shows to participate in. Coordination of activities to ensure success of all events.
Researching, writing, gathering, organizing, and editing information for publication on the House of York website.
Identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance. This was done to before marketing strategies were implemented.
Briefing the brand agency and implementing new Point of Sales. Purchasing Point of sale material to ensure that all sales agencies national has enough stock.
Writing pre and post articles on all events on the House of York Website.
Ensuring that the latest product images and content information are on the website. Ensuring that changes to the overall look of the House of York website is implemented.
Raise purchase order on the internal finance system to ensure that suppliers are paid.
Monitoring website orders on the CRM system, capturing new orders on Navision, liaising with the Production & Distribution department to ensure that customers receive their purchased products.
Implementation of consumer awareness strategies
Ensuring photographs are taken of all new products and only the best products are used.
Formulating a merchandising standard to give sales representatives and merchandisers a guide line how products should be merchandised on shelves.
Gaining website traffic or attention through the implementation of various social media campaigns

Marketing trainee | Marketing | Sun International
Port Elizabeth, South Africa | 2009 - 2010

Travel, Tourism and Hospitality

Gaming promotions
CRM market research
Gaming promotions and event advertising
MVG hotel reservations
MVG function hosting

Educational history


Linkside High School, Port Elizabeth, South Africa (2007)


Red & Yellow

South Africa | August 2015 - November 2015

Certificate in Digital Marketing - Marketing

Nelson Mandela Metropolitan University

Port Elizabeth, South Africa | 2008 - 2011

BTech Marketing - Marketing

Advance Marketing Finance 4
Strategic Marketing 4
Economics 2
Applied Marketing 4
Marketing 1
Marketing 2
Marketing 3
International Marketing 3
Consumer Behaviour 1
Personal Selling 1
Economics 1
Marketing Research 3
Commercial Law 1
Advertising and sales promotions 3
Quantitative techniques 1
Quantitative techniques 2
Accounting for marketers 1
Strategic Marketing 4
Applied Marketing 4
Advance Accounting for Marketers 4
Micro Economics 2
Macro Economics 2
Pipe Organ Elemenary



SilverBronze award for "Visual Appeal, Layout and Consumer Friendliness | 2013

I Co-odinated our House of York Expo Stand at the Homemakers Consumer Expo - Gauteng stand at the Coca-cola Dome.

Silver award for "Visual Appeal, Layout and Consumer Friendliness | 2013

I Co-ordinated our House of York Expo Stand at the 2013 Algoa FM Homemakers Expo in Port Elizabeth. My stand received a Silver award for "Visual Appeal, Layout and Consumer Friendliness.

Shortlist and nomination

Showtime Awards | 2008

Nomination for the best male lead in a musical production

Other Achievements

Various | 2006

Honors for provincial Choir 2006-2007
Deputy Head Boy
Active President (Counselling and organize fund raising events)
Drama club President
Blood promoting president (Promote blood awareness and blood donation campaigns)
Interact Director ( Organise fundraising events and making club decisions)
Eastern Province colours for Youth Choir
Won Ninatiber trophy for best cultural overall 2006 - 2007
5 merit awards for musical performance
Leadership merit award



New Apostolic church

Organist and Choral singer, 2003 - present

Other Activities

Nelson Mandela Metropolitan University Choir

Tenor leader and chorlist, February 2008 - present


Jacqui Brown

"9 May 2014

To whom it may concern

I had the privilege of having Cecil work for me as a Marketing Graduate and then as a Marketing Assistant.

In both roles Cecil proved himself to be a huge asset to our marketing team. He showed that he could work well on his own as well as adding value to team projects. He coped well under pressure and was able to meet deadlines given to him.

Some of his tasks included:

Assistance with packaging based on competitor analysis
Maintenance and implementation of
- Product master file (Library of all product details)
- Product Image and packaging library
- Updating of images on website, SKU and other image databases
- Product catalogue development and maintenance

New product development
- Assistance with gathering of trends, competitor analysis and pricing information
- Development and implementation of artwork for all new products.
- Monitoring and ordering of POS & POP

Homemakers Expo – All pre-planning, implementation and post analysis
- Cecil played a critical role in the development of the stand for these shows
- It was his role to ensure that House of York was well represented at each show
Capture and maintenance of consumer data base
Monitoring and ordering of POS & POP

Collection of price surveys on a monthly basis and preliminary analysis of data
Preparation and implementation of annual price increases
- Assisting with the development of the pricing strategy as well as implementing the new price lists for distribution to each of the relevant sales teams

Raising of Purchase order
Monitoring of stock for website store
Webshop – capturing of orders and preparing stock for delivery
- Assistance with the development of the 2014 Marketing Strategy
- Cecil showed great initiative in the gathering of data for the strategy
- He was also responsible for Key areas of the strategy such as: SWOT analysis, gathering of external macro market data and Development of the expo strategy
Cecil has proven himself to be a creative, energetic and will add value to any team. I wisg him well in his future endeavours.


Jacqui Brown
Marketing Manager – House of York
" - 2014

Penny Carrington

"5 May 2014

It is with pleasure that I recommend Cecil for any position for which he will be applying within the creative and marketing fields. During my period of employment within Eveready as Product Specialist: Lighting, from July 2012 to May 2013, I had the pleasure of working closely with Cecil in setting up stands for Eveready’s participation in the Proudly South African awareness shopping centre tradeshows.

He then worked with me in developing wall banners and setting up Eveready Battery/Lighting and House Of York stands for the Proudly South African summit held at the Emperors Palace, which was attended by Deputy President Kgalema Motlanthe and Minister Rob Davies. During this time, Cecil worked in a well-structured manner and used his innate creativity to throw himself into every task required of him with passion and dedication, ensuring every element of his work was completed at the highest level. He has an endearing personality and was an asset to me and to the Company.

I wish Cecil well in his future endeavours.

Yours faithfully

Penny Carrington
" - 2014

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