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Charl Timms


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Charl Timms

CEO, SP Media Pty LTD

Born in Pretoria South Africa

Charl is a highly efficient, energetic and effective individual with a strong, independent, competitive drive and high sense of urgency. He is an excellent strategist, results-driven, confident decision maker, who delegates both responsibility and authority.

He has gained extensive holistic marketing and sales experience in both the retail and wholesale environment within the automotive industry and was active in this environment for 15 years. Since November 2008, he has been operational within the advertising and media industry and has acquired invaluable advertising and media agency operational, procedural and client services knowledge and experience.

Charl is a good change-agent with proven talents for building strong teams that will exceed objectives with an equal desire to excel and win. He has a good understanding working with and through people and will work actively at building a strong management team and organization.

Contact details

O: +27 11 879 1928

M: +27 82 787 3535

Web presence

Business Address

3rd floor, 16 Skeen Boulevard, Bedfordview, 2008

Professional details

Current Position(s)

CEO | SP Media (Pty) Ltd
Johannesburg, South Africa | 2008 - present

Marketing, Advertising and Public Relations

Chief Executive Officer | SP Media Pty LTD
Johannesburg, South Africa | 2008 - present

Marketing, Advertising and Public Relations

To provide leadership to position the company on the forefront of the media and advertising industry. Develop a strategic plan to advance the company’s mission and objectives to promote medium to long term revenue, profitability and growth. Oversee company operations to insure media utilization efficiency, quality and service delivery and cost effective management of resources.

Previous Position(s)

Divisional Head: Marketing & Sales | Marketing & Sales | Suzuki Automotive South Africa Pty Ltd
Johannesburg, South Africa | 2007 - 2008

Manufacturing and Industrial

Member of the original distributor team that set up the Suzuki Automotive operations within the South African market. Prime responsibility was to successfully launch and establish a powerful Suzuki Automotive brand in South Africa, as well as successfully launching 4 new products in their respective categories within the last six months of 2008. Direct responsibility and accountability for overall marketing communications and strategy as well as total sales responsibility by channel, reporting to the Managing Director.

Franchise Head | Nissan | Toits Motor Group
Tshwane, South Africa | 2006 - 2007

Consumer Goods, Fashion and Retail

Maximise company profitability through the sale of vehicles, associated products, parts and labour. Direct reporting to the Shareholders, three Dealer Prinicipals and all line staff management reporting to me +/- 200 staff.

Special Projects Manager | Marketing & Sales | Nissan South Africa
Tshwane, South Africa | 2005 - 2005

Manufacturing and Industrial

Leader of a Specialsit Project Team. Objective was to develop and implement a national dealer capacity growth programme on sales and after sales to ensure sufficient quantitative and qualitative future resource.

Regional Manager | Marketing & Sales | Nissan South Africa
Tshwane, South Africa | 2005 - 2006

Manufacturing and Industrial

Total responsibility for regional performance with regards to vehicle and part sales, CSI, profitability, brand and franchise development and dealer capacity expansion.Responsible for 52 percent of Nissan dealer sales throughput. Staff compliment included five District Sales Managers, Planning and Admin. Manager, Market Representation Manager, Customer Support Specialist and a Sales Coordinator.

Senior Manager Passenger & SUV Marketing | Marketing & Sales | Nissan South Africa
Tshwane, South Africa | 2003 - 2005

Manufacturing and Industrial

Development of the Nissan Passenger and SUV brand strategy. Responsibilities included product development, positioning and pricing determination and negotiations, volume and product life cycle planning, development and implementationof marketing and sales strategies per sales channel, developmentof quarterly incentive programmes per product. Identify growth opportunitiesthrough the analysis and application of market research studies and assesment of market and economic trand patterns. Create and maintain a comprehensive competitor data base. Collate and report on monthly sales trands, costs and profitability by model mix, customer and market activity. Managed five Product Managers and a total of od R31 milion rand in marketing budget.

Senior Manager Dealer Performance Inland | Marketing & Sales | Nissan South Africa
Tshwane, South Africa | 2001 - 2002

Manufacturing and Industrial

Regional Sales Manager | Marketing & Sales | Toyota South Africa
Johannesburg | 2000 - 2001

Manufacturing and Industrial

District Sales Manager | Marketing & Sales | Toyota South Africa
Johannesburg | 1998 - 1999

Manufacturing and Industrial

Marketing & Sales Coordinator | Marketing & Sales | Toyota South Africa
Johannesburg | 1996 - 1997

Manufacturing and Industrial

Vehicle Sales Consultant | Retail Sales | McCarthy Motor Holdings
Tshwane, South Africa | 1993 - 1996

Consumer Goods, Fashion and Retail

Graduate Trainee at McCarthy Motor Holdings, McCarthy Toyota. Training included job rotation in the following areas: Used Vehicle Automark, Parts Department, Service Centre, New Vehicle Sales and Fleet Sales.

Educational history


F H Odendaal High School, Tshwane, South Africa (1988)


Tshwane University of Technology

Tshwane, South Africa | 1994 - 1995

National Higher Diploma - Marketing Management

Qualified with Distinction

Tshwane University of Technology

Tshwane, South Africa | 1990 - 1992

National Diploma Marketing & Sales Management - Marketing, Sales, Economics, Accountancy, Advertising

Completed my qualification with distinction



Out Of Home Media South Africa OHMSA

Member, 2008 - present

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