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Craig Kensley

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Craig Kensley

Marketing and Communication Strategist


Born in Cape Town South Africa

Craig’s background in Psychology and Communication has led him to opportunities within the fields of marketing, event management, tourism development, training and academia.

He has worked in deep rural environments implementing community based tourism models, trained staff of leading 5 star hotels and developed relationships within tourism that reach to United Nations agency level.

Craig project managed the first Maloof Money Cup (the richest skateboarding contest on the planet) outside of the United States in 2011 and again in 2012 and has developed a unique understanding of the mega-event context. He has managed events for clients at both provincial and national government level while maintaining a strong focus on local beneficiation and skills transfer.

The power of new media within the tourism marketing and events arena is the subject of the latest training programme Craig has co-developed. The programme has been included in the Tourism Enterprise Partnership’s market access programme and is rolling out to less visited provinces in order to build awareness and capacity.

Craig currently practices his craft within the tourism development, events management and branding space.

Contact details

M: 0826782391


Web presence

Business Address

Rhebok Close, Cape Town, South Africa, 7530


Professional details

Current Position(s)

Sector Chairperson | Tours and Adventure SA | South African Youth Travel Confederation
Cape Town, South Africa | May 2012 - present

Travel, Tourism and Hospitality

Co-ordinating market access opportunities for businesses in the tours and adventure sector across South Africa


Board member | Cape Town Tourism
Cape Town, South Africa | October 2012 - present

Travel, Tourism and Hospitality


CxO | Pragmatics
Cape Town, South Africa | 2007 - present

Consulting and Project Management

Craig's heads the business development and marketing component of Pragmatics. As training and marketing consultants, they write and implement strategy for first to market products and develop training products for the African development context.


Previous Position(s)

Marketing and Communication Manager | Anix Consulting
Cape Town, South Africa | 2009 - March 2013

Consulting and Project Management

Craig developed the marketing and communication strategy of Anix Consulting ensuring the consistent application of the brand across all levels of engagement.

In addition to this function he managed the business development component of the business as well as the implementation of strategic projects.


Lecturer | Cape Peninsula University of Technology
Cape Town, South Africa | 2005 - 2009

Academia, Education and Training

Here, Craig moulded young minds in the fields of Tourism, HR and Business Management and taught them the relevance of strategic communication within their fields.

He also worked as a training consultant to the Graduate Centre for Management within the institution serving as a corporate trainer and researcher.

Educational history

Tertiary

University of the Western Cape/Universiteit van Wes-Kaapland

1998 - 2003

Honours - Industrial Psychology

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