Already a member? Click here to log in Click here to login
become a member join today, it's free
Dalen Lance


their rank




in their country


in their city


in their industry


in their company

their badges

Academic (Bronze)
Accomplished (Silver)
Philanthropist (Silver)
Tomorrow's Leader Nominee 2013
Tomorrow's Leader Nominee 2014
Tomorrow's Leader Nominee 2015

More details on our ranking system

What is your professional reputation? Click here to register and find out.

Post your Who's Who profile on your website or your blog with our handy profile sharing widget →

In the news

See all →

Dalen Lance

Dalen Lance Jooste

Nickname: 'Dalen Lance'

ICT Entrepreneur

Currently resides in: Gauteng, South Africa

Born 16-02-1983 in Malmesbury South Africa

A South African on-screen broadcaster turned media entrepreneur, in his capacity as founder and MD of Colour of 9.

He started his career as a television host and is an admired media personality in South Africa, well known with mass audiences for his work on popular programmes on mainstream South African channels such as ETV, M-net and the SABC.

He’s best known for his work on the morning breakfast show Dagbreek, as well as the reality dance programme, Step Up or Step Out. Whilst at M-net, Dalen was selected to host the world-first spinoff for Disney, High School Musical. He later was also recognized as one of the Top 10 in Television. He’s also presented magazine and lifestyle shows, such as 20-Something and Pap Idols.

In 2012, Dalen founded Colour of Nine Media (a new media content solutions and marketing technology business). The company expanded to include the rapid strategic development of black-owned ICT sector businesses through the launch of a business development system, known as Quantum Leap.

Dalen completed his Bachelor of Commerce at the University of Cape Town and a Master of Business Leadership degree (cum laude) at the Unisa Graduate School of Business Leadership. During his MBL tenure, Dalen was ranked amongst the Top-5 international MBL students in his class, and was a recipient of the Judge Ngoepe MBL Scholarship. His masters thesis gained a distinction and was directed toward finding a universal global regulatory regime for effective Internet-Protocol Television (IPTV) deployment and is considering a PhD related to the commercial broadcasting field.

Deeply passionate about matters ranging from business, technology innovation, leadership, broadcasting & entertainment.

His parents reside in Atlantis, Cape Town, whilst his youngest sibling is a fashion model and actress based in Los Angeles.

Contact details

O: +27114652741

Web presence

Business Address

Johannesburg, Johannesburg, South Africa

Professional Portfolios

View all portfolios→

Multiple Vids

in Showreels: Dalen Lance

Jersey Boys SA - Premiere

in Showreels: Dalen Lance

Professional details

Current Position(s)

Founder and Group Managing Director | Colour of Nine
Johannesburg, South Africa | May 2015 - present

ICT and Telecommunications

MD of Colour of NIne

Johannesburg, South Africa | January 2014 - present

Arts, Culture and Entertainment

Main-Board Model for Boss Models
Johannesburg, South Africa

Host - Corporate Programming | June Day Productions
Johannesburg, South Africa | April 2014 - present

Broadcast Media, Multimedia and Film

Lead Host in Corporate Training Programme

Managing Director | Colour of 9 Media
Johannesburg, South Africa | January 2013 - present

Broadcast Media, Multimedia and Film

Support local production through content creation.
Aggregation of both long-form and short form (mobile) broadcasting content.

MBL III Student (Masters in Business Leadership Postgraduate Programme) | University of South Africa Graduate School of Business Leadership
Johannesburg, South Africa | 2011 - present

Academia, Education and Training

Currently studying toward:
Master of Business Leadership Post Grad Qualification

Unisa Graduate School of Business Leadership (SBL)

Resident Corporate MC | Montecasino
2009 - present

Arts, Culture and Entertainment

Role: Resident Corporate MC
Entertainment Manager: Cecile Putter
Marketing Manager: Venetia Howes

TV Host | Voice Over Artist | Actor |
2001 - present

Broadcast Media, Multimedia and Film

SA's Ultimate Entertainment Entrepreneur
Television Host
Actor - Film / Television / Stage
Voice Over Artist
Fashion Model
Recording Artist

Previous Position(s)

Campaign Model & Radio Voice Over Artist - Yebo Yethu OTC Campaign | VODACOM GROUP LTD
Johannesburg, South Africa | January 2014 - March 2014

Broadcast Media, Multimedia and Film

Campaign Print Model
Campaign Radio Voice Artist -
English and Afrikaans National Radio

MC - Yebo Yethu OTC Thank You Event | VODACOM GROUP LTD
Johannesburg, South Africa | February 2014 - February 2014

Broadcast Media, Multimedia and Film

Event Agency: The Unusuals, JHB
Client: Vodacom
Role: Programme Director

Programme Director: Sasol Cluster & Luminous Awards 2013 | Sasol Chemical Industries Limited
Secunda, South Africa | August 2013 - October 2013

Arts, Culture and Entertainment

Master of Ceremonies:
Sasol 3 Day Cluster Awards - Aug'13
Sasol Luminous Awards - Oct '13

Production: Monster Events - Lloyd Wild

Dagbreek ("Daily Breakfast Show") | Talent | Kyknet
Johannesburg, South Africa | November 2012 - April 2013

Broadcast Media, Multimedia and Film

Role: Television Presenter
Genre: Daily breakfast show
Language: Afrikaans
Audience LSM: 9-10
Channel: Kyknet (Multichoice)
Executive Producer: Wim Steyn

Series Host | Step Up or Step Out (Season 2) | Endemol
2012 - 2012

Broadcast Media, Multimedia and Film

Role: Series Host
Produced by Endemol South Africa
Broadcaster: E-tv
Series Director: Bev Ditsie
Studio Director: Warren Bleksley
Exec Producer: Marie Rosholt (Endemol) / Luxury Msiza (Etv)

Talent Agent: Jennis Williamson (Talent Etc)
Season 2 Airing from 29 April 2012 @ 18h05 - 22 July 2012

CTM Corporate Customer Service Training Video | Host | CTM
2011 - 2011

Consumer Goods, Fashion and Retail

Client: CTM
Role: Host
Product: Customer Service Training Video
Produced by: JDP Productions
Director: Kirsten Horne
Executive Producer: Tracy Hagerman (JDP)

TV Series Host | Step up or Step Out (Season 1) |
2011 - 2011

Broadcast Media, Multimedia and Film

South African Premiere of Street Dance Reality TV Show on May 8th 2011
Role: Series Host
Production c/o: Endemol South Africa
Broadcaster: ETV
Series Director: Nonzi Bogatsu
Series Producer: Matthew Gray
Exec Producer: Marie Rosholt
Talent Agent: Jennis Williamson (Talent Etc)

Absa Kweeka Advertising Campaign (Campaign: Face and Voice Artist) | Mortimer Harvey
Johannesburg, South Africa | 2010 - 2012

Broadcast Media, Multimedia and Film

Role: Actor, Model and Voice Over artist
Product: ABSA (Bank) Advertising Campaign 'Kweeka' Campaign
Directed by Dean Fourie
Produced by Terraplane
Advertising Agency: Mortimer Harvey
Talent Agent: Jennis Williamson (Talent Etc)

Featured Actor | Corporate Training Video | Cell C
2010 - 2010

ICT and Telecommunications

Client: Cell C
Product: Corporate Video (Re-aligning Customer Service)
Role: Featured Actor
Talent Agent: Shashi Naidoo (Alushi Models)

BBBEE Compliance Officer | Strike Productions
Johannesburg, South Africa | August 2009 - February 2010

Broadcast Media, Multimedia and Film

Facilitate implementation of BBBEE

Campaign Model | Jet Retail Summer Campaign | The Jupiter Drawing Room
2009 - 2010

Marketing, Advertising and Public Relations

Agency: Jupiter Drawing Room
Product: Jet Clothing: Summer Retail Campaign
In-store Billboards, POS
Model Agent: Shashi Naidoo (Alushi Model Mgt)

Live Event MC | Liquifruit Summer Experience Activation | Bester Burke
2009 - 2009

Marketing, Advertising and Public Relations

Role: Live MC - Brand Champion
Product:Liquifruit Beach Activation:
Locations: PE, Cpt, Dbn, Sun City
Prod c/o: Sister Act
Event Producer: Elanit Levin
Agent: HDS Mgt (Heidi De Sousa)

Disney's High School Musical Spotlight South Africa Series Host | Mnet
Johannesburg, South Africa | 2008 - 2008

Broadcast Media, Multimedia and Film

Role: Series Host of Reality tv series, Disney High School Musical Spotlight South Africa

Broadcast on pay tv operator Mnet.
Produced by: Eden Rage Media
Directed by: Eugene Naidoo
Comms Editor: Liezel Davids
Series Producer: Brett Lotriet
Exec Producer: Lydia Mason

TV Presenter | 20 Something | Red Pepper Pictures (Pty) Ltd
2008 - 2008

Broadcast Media, Multimedia and Film

Role: Guest Presenter on Final Season of 20 Something
(8 episodes)
Production c/o: Red Pepper PIctures
Broadcaster: Etv
Comms Editor: Lynne Gaines
Exec Producer: Cecil Barry
Exec etv: Zanele Mthembu

Recruitment Consultant | Candor Recruitment
Johannesburg, South Africa | 2007 - 2008

Human Resources and Recruitment

TV Presenter Pap Idols | RP Productions
Johannesburg South, South Africa | 2007 - 2007

Broadcast Media, Multimedia and Film

Genre: Reality series
Broadcaster: SABC 2
Role: TV Presenter
Production C/o: RP Productions.
Ad Agency: The Agency
Director: Tracy Hagerman (JDP)
Talent Agent: Lisa Modisane (Legends Artists)
Exec Prod: Robert Patel

Store Manager | Sprint
Johannesburg South, South Africa | 2006 - 2008

Consumer Goods, Fashion and Retail

Debut Album: Be Your Man (2006) | Notae Entertainment Sprint Entertainment
Johannesburg South, South Africa | 2006 - 2006

Arts, Culture and Entertainment

Debut Album: Be Your Man
Released: January 2006
Produced by: Brotherhood Productions
Executive Producers: Tashline Jooste / Vaughn and Carl Eaton
Songs written by: Dalen Jooste / Verd Eaton / Leavel Eaton
3 x Top 10 Radio Singles:
Be Your Man
Old School Days

AV Counselor (Camp Mariah NYC) | The Fresh Air Fund
Fishkill, United States of America | 2005 - 2005

Social Development and Community Services

Responsible for mentoring and developing AV projects for the New York inner city youth attending Camp Mariah.

Campaign Model: Woolworths Real People | WOOLWORTHS HOLDINGS LTD
2005 - 2005

Consumer Goods, Fashion and Retail

Woolworths Marketing Manager: Seton Vermaak
Ad Agency: Jupiter Drawing Room (CPT)
Talent Agency: APM (Janet Du Plessis)

Disney's Zenon 3 | Featured Actor | The Walt Disney Company
2004 - 2004

Arts, Culture and Entertainment

Zenon 3
Disney Production
Role: Featured Actor
Produced by: Susan Coston
Talent Agent: Janet Du Plessis (APM)

Presenter | Bling | Okuhle Media
2003 - 2005

Broadcast Media, Multimedia and Film

Produced by: Page to pictures (Okuhle media)
Directed by: Charlie Alves
Broadcaster: SABC 2
Comms Editor: Wilna Van Schalkwyk
Exec Producers: Paula White / Louise van Hoff
Line Prod: Anita Gray
Talent Agent: Steven Mc Farlane (APM)

Cave Girl (Two Hats Production) Featured Cameo | British Broadcast Corporation
Cape Town, South Africa | 2003 - 2003

Broadcast Media, Multimedia and Film

Series: BBC's Cave Girl
Role: Featured Cameo
Directed by: Daniel Peacock
Talent Agent: Clive van der Wagen (APM)

Idols Season 1 - Top 50 Contestant | Electronic Media Network (Pty) Ltd
Johannesburg South, South Africa | 2001 - 2001

Broadcast Media, Multimedia and Film

Produced by: Fremantle Productions
Series Producer: Herman Binge
Role: Top 50 Finalist

Educational history


Table View High, Cape Town, South Africa (2000)


Graduate School of Business UNISA

Johannesburg South, South Africa | 2011 - 2013

Masters in Business Leadership MBL | Cum Laude - Business, Management, Marketing, and Related Support Services

University of Cape Town (UCT)

Cape Town, South Africa | 2001 - 2004

Bachelor of Commerce Degree - Financial Accounting



Unisa SBL Judge Ngoepe Scholarship | 2013

MBL Year 3 Scholarship for Academic Achievement

Unisa SBL Judge Ngoepe Scholarship | 2012

MBL Year 2 Scholarship for Academic Achievement

Unisa SBL Judge Ngoepe Scholarship | 2012

MBL Year 2 Scholarship for Academic Achievement

Top 10 Songwriter Search Hansa Pilsner | 2000

Award for Performance Excellence as MC - Magos Media | 2007

Shortlist and nomination

Cleo Magazine Top 50 Bachelor Nominee | 2008

Top 10 in Television - Sunday Independent for 2008 | 2009

Nominee for best presenter | 2005

South African Kids Choice Awards 2005

Nominee for best presenter | 2004

South African Kids Choice Awards

media exposure

Coca Cola Pop Stars | 2003

Top 30

Album: Be Your Man | 2006

Debut Album Released February 2006

Dagbreek Breakfast Tv Show | 2012

DSTV Kyknet

Step up or Step Out Season 2 Tv Show | 2012


Step Up or Step Out Tv Show | 2011

High School Musical South Africa TV Reality Show | 2008


20 Something TV Show | 2008

Pap Idols SABC 2 | 2006

South African Idols | 2001

Bling TV Show | 2004

Academic Achievements

Top 10 Overall MBL Students | 2014

Graduate Cum Laude Master of Business Leadership | 2014

Unisa Graduate School of Business Leadership

Distinction - MBL Final Research Report | 2014

A universally acceptable Regulatory Framework for the Effective Deployment of Internet Protocol Television (IPTV)

Top 5 2nd Year MBL Students | 2012

Other Achievements

Jet Summer Campaign Model | 2009

ABSA Advertising Campaign Face | 2010

Digital Banking Advertising Campaign by Mortimer Harvey for Client : Absa Bank

Debut Album Release | 2006

Be Your Man - Dalen's Debut South African release
R&B Urban Pop genre

Top 50 Idols South Africa | 2001

Idols South Africa Season 1 Contestant



South African National Blood Service

Ambassador, 2010 - 2011

Children of Fire

Charity Champion, 2010 - 2011

Camp Mariah - Fresh Air Fund

Camp Counselor & AV Teacher, May 2005 - September 2005

Camp Mariah Camp Counsellor to assist in teaching inner-city New York youth, career guidance and audio visual skills.

Starfish Greathearts Foundation

Charity Champion, 2010 - present

Other Activities


Scout Leader, February 1993 - February 2007

1st Atlantis Boys Scouts and Cubs Member and Pack Leader

Incorrect information? to report this profile.

Earn your Status

Join Who's Who and earn badges while our ranking system tracks your professional progress:

who's who Statistics

326232 Active profiles
52492 Profile views this week
146 New profiles this week
5 Achieved Who's Who Status this week

You need to be registered and signed in to network with this member.

Sign InRegister

Join Now