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Daniella Morrison-Jones


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Tomorrow's Leader Nominee 2013
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Daniella Morrison-Jones


Currently resides in: Gauteng, South Africa

Born in Klerksdorp South Africa

In the past few years I have developed skills to become a well rounded business minded CA. I have developed an ability to focus on the business and high level strategic sense of each business decision. These skills, combined result in an individual ready to add value.

Professional details

Previous Position(s)

Programme Manager | Cell C
2013 - 2014

Brought into Cell C to assist with various areas of need in finance. Built a fully integrated business plan / model to identify among other things the stock and cash flow needs from a franchisee and franchisor perspective. Identified various areas where cash leakage was taking place and implemented solutions to circumvent it happening in future.

Financial Manager Accounts payable and Outsourcing | Edcon
2010 - 2014

I was responsible for the overall Accounts payable function of the Edcon Group. Managed the outsourced relationship between Edcon and the Accenture team comprising of over 70 heads.
Built relationships within the Edcon Group to significantly increase the presence of the accounts payable function across the organisation. Took over other income for the Edcon group. Identified and implemented initiatives across both areas that improved the productivity of work processes and developed monitoring system to measure the benefits thereof. Reported on a monthly basis to executive management as well as the respective divisions, identifying any possible risk areas.

Financial Executive | Liquorish
2008 - 2010

One of the three executive managers to successfully complete the management buy-out of Spree by Liquorish/ Telesure to become a minority shareholder of the new entity. Actively involved in all high level strategic decisions. Developed new customer relationships and oversaw key customer accounts. Created and implemented all new systems and controls related to the operational and financial arms of the business. Ensured the operational side of the business ran smoothly with minimal stock loss by implementing controls around receiving and dispatching of goods.Oversaw, performed and reported to the board on all back office operations, focusing heavily on finance, cash flow, stock management and operations.

Financial Manager | Wilderness Safaris
2005 - 2007

Promoted from Project Manager of Wilderness Safaris to Group Financial Manager of Sefofane Air Charters.Reported on all financial matters and actively involved in all strategic decisions.
Created active platforms for communication between all Southern African regions to significantly reduce the group reporting timeline. Co-ordinated regular Southern African group meetings to ‘build’ relationships between group regions and head office. Created consolidated multi-currency management packs which detailed the key performance indicators for effective management of the business.Actively involved in the expansion of Sefofane into Zambia by implementing financial software, systems and staff, and by procuring of the new aircraft fleet.

Accounts Clerk | PwC
2002 - 2005

Fully managed clients – planned scope and risks, resourced staff, developed and monitored timetable, monitored budget, continuously liaised with clients to determine needs etc.
Reviewed and assessed financial systems, and recommended controls for identified weaknesses.
Accomplished quality control by reviewing staff deliverable and providing on the job training.
Developed staff by coaching and mentoring, and lecturing staff on national educational seminars.
Actively involved in the recruitment of new staff, by being part of open days as well as facilitation of the vacation student programmes.

Educational history


University of Johannesburg

1997 - 2001

B.Comm - Accounting (CTA); Financial Management CIMA

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