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Dawid Malherbe


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Dawid Malherbe

Chartered Marketer, Waterboy & Author

Born 20-05-1962 in Wynberg,Cape Town South Africa

My objective is to significantly contribute to the achievement of your organization’s key objectives and to add value to its business practices by sharing my professional, academic, consulting skills and capabilities, which include:
- Strategic marketing planning, i.e. corporate strategy assessments, market focus assessments, marketing audits, and marketing strategies;
- Strategy calibration;
- Strategic brand management;
- Marketing analysing, planning and implementation;
- Marketing communications and customer relationship management;
- Direct marketing campaign management;
- Online marketing and social media engagement framework development;
- Advertising agency relationship management;
- Marketing consulting and mentoring;
- New product development;
- Business development and SMME management;
- Surgical cash-flow management and budgeting control;
- Training - decision-makers on strategic marketing; and
- Writing - reports, advertisement copy, books and marketing articles.

Contact details

O: 021 876 4683

M: 083 2365 121

Web presence

Business Address

3 La Rochelle St, Franschhoek, South Africa, 7690

Professional details

Current Position(s)

Chartered Marketer | Cresta Marketing
1998 - present

Marketing, Advertising and Public Relations

Values: "Cresta Marketing strives to offer tailor made creative and strategic marketing solutions in an ethical, social and environmental responsible and sustainable manner."

Business: "Cresta Marketing is a business consultancy committed to provide affordable and value-adding strategic marketing products, services and solutions."

Slogan: "Creative Marketing Solutions."

Proprietor | Cresta Marketing
1998 - present

Marketing, Advertising and Public Relations

Acquired Skills:
• Managed a boutique marketing consultation firm.
• Performed strategic analysis and marketing audits, and carried out consultation and mentoring engagements.
• Performed general managerial tasks such as strategic planning, budgeting, cash-flow management, product and service development, website utilization and e-business strategies, project management, registration of businesses, trademarks, and patents.
• Wrote strategic and corporate reports, marketing letters, newsletters, articles and brochure material.

Previous Position(s)

Director | Paarl Vintners
2007 - 2008

Acquired Skills:
• Advised Board of Directors on aspects of strategic marketing management and planning.
• Conducted a strategic marketing workshop for Directors.

(Paarl Vintners is a non-profit and membership-driven organization for the promotion of the Paarl wine region.)

Brand Manager | Simonsvlei International
2006 - 2008

Acquired Skills:
• Managed and developed the Simonsvlei Brand and Cellar Door.
• Performed strategic analysis and developed strategic projects for Simonsvlei.
• Performed managerial tasks such as strategic marketing communications planning, budgeting, product and service development, website utilization and other e-business strategies.
• Facilitated workshops on strategic marketing and chaired a task team for innovation.
• Wrote strategic and corporate reports, marketing letters, newsletters, articles and brochure material.

Specialist Mentor and Consultant | Business Partners
2004 - 2006

Accounting, Banking and Finance

Advised Business Partners’ Regional Marketing Manager and a number of selected clients on aspects of marketing management, marketing strategy, development planning, systems development, and problem diagnosis.

Lecturer | Boland College
1993 - 2002

Academia, Education and Training

• Lecturer: Marketing Management N4, N5 and N6; Advertising Management N6; and Marketing Communications N6.
• Lecturer for IAC: Marketing Management III.
• Tutor: Technikon South Africa, Marketing Management III.
• Moderator: National Certificate Marketing Management N5 (1994 to 1996).
• Examiner: National Certificate Advertising Management N6 (1996).
• Wrote six workbooks (levels N4,N5 &,N6) on marketing and marketing communications.
• Managed Boland College part-time courses (1997 to 1998), successfully liaised with service providers, planned part-time programs, and composed a procedural manual.

Assistant Manager: Advertising | Santam Insurance
1990 - 1992

Accounting, Banking and Finance

Acquired Skills:
• Managed direct mail campaigns.
• Procured the company’s promotional items.
• Assisted senior manager in national advertising matters.
• Liaised with top management, advertising agencies, reproduction houses, printers, suppliers of promotion items, and dispatch houses.
• Administered the multi-million Rand public relations budget.
• Managed and coordinated multiple projects.

Educational history


Stellenbosch University/Universiteit Stellenbosch

1983 - 1987

Bachelor in Economic Sciences (HED) Honours - Marketing Management, Economics, Business Management


Various Testimonials

""During the years I’ve got to know a very talented, stable and well balanced individual that has excelled in various spheres of life. Mr. Malherbe certainly is one of the most trustworthy and competent people I know. His intellectual, creative and leadership capabilities together with sound principles and beliefs make him a valuable adviser, confidante and friend!"
Dr. Riaan D. Bredell, Senior Manager: Governance & Risk (Australia)

"Dawid is a driven marketing manager. He always pushes the boundaries and created unique marketing ideas for the wine industry. He is almost ahead of his time and I believe can take any company’s marketing strategy to a very high level. His forward thinking approach will always be remembered. He is also a good friend."
Craig Marran, Matrix Advertising (Cape Town, South Africa)

"I met Dawid J. Malherbe in 1998. Since then I have come to know and respect him as a friend and business mentor. I have tremendous respect for his strategic insight into macro trends and his ability to see the big picture. He has a sound knowledge of the fundamental marketing principles as well as being up to date with the latest cutting-edge marketing trends. He is able to combine and translate these two facets into meaningful marketing strategy."
Jonathan Selibowitz, CEO (Israel)

"Dawid is a marketing guru of impeccable character. No hesitation in recommending him for marketing and business advice, project and business strategy development. Top qualities include: Personable, Expert, High Integrity."
Robert Joubert, Owner & CEO: Boomerang Marketing (Cape Town, South Africa)
" - 2010

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