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Dean Dickinson


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Tomorrow's Leader Nominee 2013
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Dean Dickinson

Nickname: 'FISH'

Owner (Director) Imagination Food Design

Currently resides in: Eastern Cape, South Africa

Born in Grahamstown South Africa

Passionate chef with high standards to food and a love for photography suffering from CFD Compulsive fishing disorder. Only curable by long fishing trips between catering events. I love developing new concepts and menu ideas always looking to set new standards with a very competitive nature. Crazy about my wife and two boys.

Contact details

O: 041 5813812

M: 0833012709

Web presence

Business Address

57 Prospect Road, Port Elizabeth, South Africa, 6065

Professional details

Current Position(s)

Owner Director | Rock and Surf Super Pro League
2011 - present

Sport and Recreation

The Rock and surf Super Pro League is a company specialising in organising professional rock and surf fishing competitions around the South African coastline. We help to promote fishing as a sport in South Africa and host competitions that are 100% catch and release based to help promote catch and release angling to preserve the future of sport fishing in South Africa. Our goal is to grow the sport and to educate anglers of the importance of catch and release angling and at the same time to promote all fishing tackle brands sold in our country. By doing this we will help grow the fishing tackle industry and at the same time create much needed jobs to help drive the future of the South African economy.
Whilst growing these competitions we will also support every other sector involved including, hotels, restaurants, guest houses bed and breakfasts that are involved in accommodating anglers around the county coming to fish in the competitions hosted by the Rock and Surf Pro league group.

Owner | Rock and Surf Super Pro League
2010 - present

Sport and Recreation

The Rock and Surf Super Pro league was set up to highlight the importance of catch and release fishing in competitive angling. RASSPL is currently fished throughout South Africa from Namibia to Richards bay. We host around 60 competitions a year rewarding anglers for releasing there fish with sponsored prizes from our 60 plus national sponsors who receive branding and marketing throughout our national footprint. We have 8 current facebook pages for anglers to link up and communicate and a youtube page to promote our competitions and highlight our sponsors brands. We also publish articles in the various fishing magazines and news papers on past competitions and events. To find out more on how to join or sponsor the league visit our web page or contact me on my cell 0833012709 email

Owner | Imagination Food Design
2003 - present

Agriculture, Forestry and Fisheries

Imagination food design is an offsite catering company specializing in food styling, food consulting, menu design offering new ideas and concepts. We cater for high profile events, weddings, sport events, product launches store openings year end and corporate events. Imagination also offers a variety equipment to hire from crockery, cutlery and cocktail tables and chairs. View our web site for sample menu's
To view our menu's and

Educational history



1984 - 1989

Matric - Biology, Woodwork, Geography, English Afrikaans, History

Muir Colledge

1977 - 1989

Matric - Biology, Woodwork, Geography, English Afrikaans, History


Other Activities

Fishing, Photography, Golf

SA Pro League Angling team 2014 and 2015 , 2014 - 2015

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