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Emy Casaletti

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Emy Casaletti

C.E.O, OPTIMIZE & FIFA Marketing Instructor


Emy Casaletti is based in South Africa and is a FIFA MASP Marketing Consultant and Instructor. In her 25 years plus marketing experience, she has worked in general management and executive levels for a large range of local and international sports organisations including the 2010 FIFA World Cup Organising Committee, Kaizer Chiefs Football Club, Octagon Sports Marketing, Reebok, Kappa, Vodacom, Rothmans, Eskom and Coca Cola. Now a seasoned consultant, Emy’s work incorporates all facets of marketing but her particular strengths lie in the development of brand strategy and positioning, sponsorship procurement, new product development, and business development strategy formulation. Married to football legend Kalusha Bwalya, Emy is a Chartered Marketer and Associations of Marketers member as well as a Board Member of the South African Football Museum as well as Women and Men against Child abuse.



Professional details

Current Position(s)


Previous Position(s)

Marketing Manager | 2010 FIFA World Cup Local Organising Committee | 2010 FIFA World Cup
Joahnnesburg, South Africa | 2006 - 2008

Sport and Recreation


Brand Manager | Marketing & Communications | Kaizer Chiefs Football Club
Johannesburg | 1998 - 2004

Sport and Recreation

Head of Marketing and communications Division reporting to Chairman Mr Kaizer Motaung.

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Achievements

Awards

Raptor Award | Marketing Federation of South Africa

For the Vodacom Challenge Torunament - Best sponsorship over R10 million.

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