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Eric Edelstein


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Eric Edelstein

Co-Founder and Chief Executive Officer of

Born 22-05-1975 in Durban South Africa

Eric Edelstein is a Financial Analyst turned Serial Internet Entrepreneur, and occasional Angel Investor.

He has co-founded many of South Africa's largest Internet marketing & product companies such as the incuBeta group (Click2Customers, TrafficSynergy, & Yola) & the CrowdTech group (springleap & evly).

His latest Internet Startup provides software for organisations looking to constructively engage with their customers and employees -

Eric is passionate about all types of online marketing, but especially search marketing (pay per click & search engine optimisation), affiliate marketing and social media marketing.

He is based in Cape Town, South Africa, but spent the first half of 2011 living in San Francisco and Silicon Valley.

He speaks regularly at tech conferences, (he was president of the Ernst & Young Toastmasters club in Cape Town in 2010, and has achieved the "Competent Communicator" level in Toastmasters International) and writes for business & technology media.

Eric was included in Mail & Guardian's "Top 200 young people to have lunch with", and Old Mutual's "Top 36 South African young entrepreneurs".

Contact details

M: 0829265747

Web presence

Business Address

95 Sir Lowry Studio's, Woodstock, Cape Town, 8000

Professional details

Current Position(s)

Co-Founder and Chief Executive Officer |
Cape Town, South Africa | 2010 - present

Online Media, Internet and E-Commerce

Software that can be used by organisations on their Facebook Fan pages and on their own websites to constructively engage their fans, community, customers, and employees.

Partner | Global Sunset Investments
South Africa | 2005 - present

Accounting, Banking and Finance

Global Sunset Investments is an early stage investment fund that invests in start-up's primarily in the Internet Consumer space

Previous Position(s)

Co-Founder & CEO |
Cape Town, South Africa | 2008 - 2010

Online Media, Internet and E-Commerce

springleap ( - Tshirt eCommerce Crowdsourcing

Founder | TrafficSynergy
Cape Town | 2005 - 2008

Online Media, Internet and E-Commerce

I launched TrafficSynergy while at incuBeta, did a management buyout, and sold it a few years later.

Co-Founder | incuBeta Holdings aka
Cape Town | 2003 - 2008

Online Media, Internet and E-Commerce

incuBeta was a holding company I founded together with Vinny & Charlene Lingham & Llewellyn Claasen which started a number of brands, primarily on the Internet, many of which were later spun off into separate companies.

incuBeta has now been renamed (the name that the company started off as), a specialist Search Engine Marketing agency, focusing primarily on Pay Per Click.

Here is details about when clicks2customers was founded:

Other Brands which were founded and nurtured at incuBeta include:
TrafficSynergy - Affiliate Network
Synthasite (renamed - Website Builder

Some of the brands have been sold off, and I remain a shareholder in some of them.

Educational history


University of KwaZulu-Natal

Completed 1996

Bachelor of Commerce

University of South Africa Graduate School of Business Leadership

Completed 2003

Post Graduate Honours Degree in E-Commerce



Technology Top 100 (Top 5) | Business Day

Horizon Award for Innovation | Valueclick, Inc. (Nasdaq: VCLK)



E&Y Toastmasters Cape Town

President, 2009 - 2010

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