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Eric Edelstein


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Eric Edelstein

CEO DaddysDeals Tech Entrepreneur Angel Investor

Currently resides in: Western Cape, South Africa

Born 22-05-1975 in Durban South Africa


== Co-founded global search engine agency (Gyft co-founder Vinny Lingham was another co-founder)
== Angel investor in, & Quirk
== MC'd the prestigious 2 day eCommerce Africa conference in Cape Town in February 2015
== Non Exec Chairman for - the premier organisation supporting high growth startup's in South Africa
== CEO - - One of South Africa's largest eCommerce companies


Eric Edelstein is a Financial Analyst turned Serial Tech Entrepreneur & Angel Investor, based in Cape Town, South Africa.

Eric has co-founded many of South Africa's largest Internet marketing & product companies such as global search marketing agency Click2Customers (& other companies in the holding group incuBeta) &

He is a very early stage angel investor in the South African startup space, & his portfolio includes, Quirk (exited to WPP 2014),, Majestic & 42engines.

Eric has particular strength in performance marketing, conversion optimisation, product design and development, scaling startup's & raising funding.

He is currently CEO of leading South African eCommerce company DaddysDeals. (

He is also currently involved with a number of innovative ventures including, which supports startup's throughout South Africa, &, an app currently in beta, which lets you keep track of everyone you meet, & then find them the way your mind actually remembers them.

He is a regular speaker, MC, judge & mentor at events such as Founders Institute, SW7, Startup Weekend, Lean Startup Machine & the eCommerceAfrica conference.

Eric was included in Mail & Guardian's "Top 200 young people to have lunch with", and Old Mutual's "Top 36 South African young entrepreneurs".

Web presence

Business Address

95 Sir Lowry Studio's, Woodstock, Cape Town, 8000

Professional details

Current Position(s)

CEO | Daddy's Deals
Cape Town, South Africa | 2015 - present

Online Media, Internet and E-Commerce

Daddy's Deals brings you great offers on travel, restaurants, spas and more. Sign up to receive our deals as they happen:

Partner | Global Sunset Investments
South Africa | 2005 - present

Accounting, Banking and Finance

Global Sunset Investments is an early stage investment fund that invests in start-up's primarily in the Internet Consumer space

Previous Position(s)

CEO | ZunguZ
Cape Town, South Africa | 2012 - 2014

Accounting, Banking and Finance

Social Banking is the future of banking.

Zunguz uses the social graph to put people at the center of P2P money transfer and merchant payments for products.

There is also a white label version of the software for financial institutions (banks, credit card companies, wallets) & large corporates.

Information about Zunguz can be found at

In September 2014, I stepped down as CEO, but remained a shareholder.

Co-Founder and Chief Executive Officer |
Cape Town, South Africa | 2010 - 2012

Online Media, Internet and E-Commerce is a social marketing suite for organisations to engage, grow, and gain business value from their communities & fans. The suite includes a wizard to setup & edit user engagement & crowdsourcing apps on Facebook fan pages within an hour.

As CEO I built up a team of 15+ (including a top-tier development team, sales, and marketing), raised funding, and headed the company's sales operations.

In September 2012, Steve Cope took over as MD.

Co-Founder & CEO |
Cape Town, South Africa | 2008 - 2010

Online Media, Internet and E-Commerce runs design contests generating exciting products and merchandise sold in branded micro-shops.

I co-founded the company with Eran Eyal, initially acting as an adviser, and then taking on the CEO role.

In August 2011, Eran took over as CEO.

Founder | TrafficSynergy
Cape Town | 2005 - 2008

Online Media, Internet and E-Commerce

I launched TrafficSynergy while at incuBeta, did a management buyout, and sold it a few years later.

Co-Founder | incuBeta Holdings aka
Cape Town | 2003 - 2008

Online Media, Internet and E-Commerce

incuBeta was a holding company I founded together with Vinny & Charlene Lingham & Llewellyn Claasen which started a number of brands, primarily on the Internet, many of which were later spun off into separate companies.

incuBeta has now been renamed (the name that the company started off as), a specialist Search Engine Marketing agency, focusing primarily on Pay Per Click.

Here is details about when clicks2customers was founded:

Other Brands which were founded and nurtured at incuBeta include:
TrafficSynergy - Affiliate Network
Synthasite (renamed - Website Builder

Some of the brands have been sold off, and I remain a shareholder in some of them.


Educational history


University of KwaZulu-Natal

Completed 1996

Bachelor of Commerce

University of South Africa Graduate School of Business Leadership

Completed 2003

Post Graduate Honours Degree in E-Commerce



Technology Top 100 (Top 5) | Business Day

Horizon Award for Innovation | Valueclick, Inc. (Nasdaq: VCLK)

Other Achievements

MC, Speaker, Judge, Mentor | 2000

Have spoke at over 200 events & conferences ranging from Startups to Entrepreneurship to eCommerce to Online Marketing.

Selective list:

2015.05 SWIFT African Regional Conference 2015 / Innotribe (Panelist)
2015.04 ImpactAmplifier (startup presentation judge)
2015.04 Deloitte OrtJet (Mentor Mentee discussion)
2015.03 sw7 JHB (guest speaker)
2015.02 eCommerce Africa Confex (MC - 2 day conference)
2014.11 uStart (Investor Panel)
2014.11 Flow2 (Speaker)
2014.11 Entrepreneur Expo (Speaker)
2014.11 Durban Digital Day (Speaker)
2014.10 EntrepreneurTraction Q&A with Vinny Lingham (Facilitator)
2014.09 Inclusive Healthcare Innovation Conference (Panelist)
2014.08 IBM SmartCamp Cape Town (Mentor)
2014.08 SW7 JHB (Guest Speaker, Mentor & Pitch Judge)
2014.08 SW7 Cape Town (Guest Speaker & Pitch Judge)
2014.07 Cross Border Payments / Remittance (JHB)
2014.06 2 x Motivational talks to a leadership academy (Israel)
2014.06 Lean Startup Cape Town (Judge)
2012.11 Startup Weekend Cape Town (Judge + Announced Winners)
2012.11 Cape Town Entrepreneurship Week
2012.11 Demo Africa (Nairobi, Kenya)
2012.10 UCT Investoc Club (Keynote speaker)
2012.10 Play for Real - Stellenbosch University Student Pitching Comp (Judge)
2012.09 Investec Digital Day
2012.05 NetProphet (3 minute talk on "pivoting" in front of 1000+ people)

(I was also president of the Ernst & Young Toastmasters club in Cape Town in 2010, and have achieved the "Competent Communicator" level in Toastmasters International)



E&Y Toastmasters Cape Town

President, 2009 - 2010

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