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Erich Jordan


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Associate (Bronze)
Tomorrow's Leader Nominee 2013
Tomorrow's Leader Nominee 2014
Tomorrow's Leader Nominee 2015

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Erich Jordan

Personal Devlopment & Transformation Coach

Currently resides in: Eastern Cape, South Africa

Born in Lusaka Zambia

As a PCC accredited coach I support professionals fold who they are into everything they do.

Contact details

M: +2782 323 3362

Web presence

Business Address

Colorado Rd, East London, South Africa, 5210

Professional Portfolios

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Living Life on Purpose

in Living Life on Purpose

Professional details

Current Position(s)

Personal Development & Transformation Coach | The Coachman
East London, South Africa | 2011 - present

Life Coaching and Motivational Speaking

The Coachman is an ICF accredited Professional Certified Coach. I help people fold who they are into everything they do. This is the secret to living an abundant, meaningful and productive life.

Instructor | Buffalo River Sailing School
2010 - present

ICT and Telecommunications

The Buffalo River Sailing School is a South African Sailing (SAS) school established in 2010 by Erich Jordan. John Atterbury, who had run the New Horizons Sailing School from 1992 to 2006 when he and his wife went cruising was invited to be the principal of the school. His vast teaching and sailing experience lays a solid foundation for instruction and his many stories add colour to each lesson.

The practical aspects of the courses are all done on Tenacity, a 30’ Carribea. She has a category A certification from SAMSA with thousands of miles under her keel. All shore bases classes are conducted at the Buffalo River Yacht Club who back the school and help to introduce students to the wider sailing experience.

Previous Position(s)

Director | Intelegence Telecoms EC
East London, South Africa | 2000 - October 2015

ICT and Telecommunications

We are a multi-network, multi-brand telecommunications brokerage supporting PBX and corporate companies make sense of the ever-changing landscape of our industry. We offer unbiast professional advise on the best fit for each business' telecommunication requirements. We offer everything from LAN to VoIP, cellular handset contracts and broadband solutions.

Educational history


Hudson Park High School, East London, South Africa (1982)


International Coach Academy

2011 - 2012

Certified Professional Coach Program - Life Coaching


1990 - 1994

Bachelor of Theology - Old & New Testament Science

Irene Theological College

1984 - 1986

DipTh. - Theology

Hudson Park High School

1978 - 1982

Matric Certificate



South African Sailing

Instructor & Member, 2004 - present

International Coach Federation

Associate Certified Coach & Member, 2011 - present


Practitioner Member, 2011 - present

Coaching and mentoring association of South Africa.


The Coachman

Coffee with The Coachman, 2011 - present

I offer two hours of free coaching each month to the local business and private community.

Other Activities


Fitness , 1975 - present


Gail Baling

"I was introduced to Erich Jordan, The Coachman by the CEO of the company I work for. Words cannot express what a blessing this was, I was heading down a path of pure destruction in my career as I had no focus or structure, being a bit of a perfectionist I expected too much of myself and started feeling trapped, this we nicknamed my “Cocktail of Chaos.” Erich spent time focusing on what I wanted to change about myself in order to cope in the ever changing world around us. His sessions made me realise that to be successful I needed a balance in life. I now know that to achieve this balance I must prioritise, plan, focus, trust and most of all stay calm. I am putting these into practice on a daily basis and am a much happier person. Thank you Erich, I would certainly recommend The Coachman to anyone that feels there is no life at or beyond the office." - 2012

Leonard Tebbutt

"“In my opinion, everyone needs a coach or to be coached at some point. In this adventure called Life, with its ups and downs and sometimes lack of direction and focus, it is good to re-set ones bearings. The Coachman facilitates this in his relaxed but insightful and challenging way. I can highly recommend a pit-stop with Erich to re-charge your batteries and determine your growth."" - 2013

Costa Mitchell

"“Erich is one of the most effective, empowering communicators I know. His teaching and training gift is the stuff of legend, and those who heard him years ago, still speak of his compelling, intelligent and inspiring public-speaking ability. He is unafraid of tackling deep and complex issues and wrestling through them on his own behalf and on behalf of those he leads. His business success is testimony to a rare intelligence and determination. He would succeed at anything he commits himself to do, and facilitate the success of those he carries with him.”" - 2011

Pamela Labuschagne

"“I was referred to The Coachman at a crossroads in my life and although I felt I knew which direction I was headed I wanted to explore all the options before I made any life-altering decisions. By asking the right questions, making me examine my answers and helping me act on my decisions The Coachman ensured that, not only was I happy with the decisions I made, I was well down the path to reaching my goals. And funnily enough, the path I decided on was not the one I initially thought I would take. Hiring Erich as a life coach was one of the best things I have done in a long time, and one I would recommend it to anyone.”" - 2012

John Eliastam

"“Erich’s coaching has had a profoundly transformational impact on my life. A time of personal crisis and questioning was the catalyst for seeing him, and while I would probably have somehow found my way through the crisis, it would never have been with the focus, clarity of purpose, and sense of contentment that were the product of our sessions together. Erich asked me incredibly helpful questions - even the difficult ones that seemed to have no easy answer. He challenged my assumptions where they needed to be challenged. Most of all, he helped me to get clarity on what was most important to me, and then develop a plan that brought congruence to my values, goals and actions. Erich’s combination of warmth, wisdom, and insight helped me move beyond self-imposed boundaries and doubts to a place where I feel alive and fulfilled for the first time in years." " - 2012

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