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Femi Abodunde


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Tomorrow's Leader Nominee 2013
Tomorrow's Leader Nominee 2014
Tomorrow's Leader Nominee 2015

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Femi Abodunde

Exp. Fortune 500 and Emerging Market Startups.

Born in New York United States of America

A dual American/Nigerian national, Mr. Abodunde has a senior field management background in the Fortune 500, and more recently with various international start up companies doing business in the African marketplace.

With strong knowledge of how to build multi-site & cross functional teams during high growth, transformation or ambiguous periods, Mr. Abodunde started his career in the consumer electronics industry (hardware, software, entertainment media, ecommerce, bricks and mortar) where he worked his way up to become a General Manager and Director (DM) at Best Buy. He then continued his career in senior field management roles at various other well recognized Fortune 500 companies.

Mr. Abodunde is known for a mantra that promotes the digital economy, information and communications technology (ICT) as tools of economic empowerment.

Mr. Abodunde was a speaker at New York University's 2nd annual African Economic Forum and also at the City University of New York's 2nd Annual Young African Leaders Symposium, both events are focused on how media and technology are reshaping African youth, business and society, both in the diaspora and on the African continent.

Mr. Abodunde is also currently working on a private, small business, agricultural project in Nigeria.

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Professional details

Current Position(s)

Strategic Advisor and Mentor | Creative Visions Foundation
Malibu, United States of America | 2012 - present

Arts, Culture and Entertainment

Creative Visions Foundation, is a recognized United Nations NGO.

CVF is a non-profit that has incubated more than 100 projects and productions on 5 continents, through fiscal sponsorship, mentorship, inspiration, fundraising and connectivity. Creative Activists under the CVF umbrella have touched more than 90 million people and raised more than 11.2 million dollars to fund their projects.

Advisor | Guidepoint Global
Lagos, Nigeria | February 2011 - present

Entrepreneurship and Small Business

Mr. Abodunde works independently and through Guidepoint. This includes assuming 'hands on' management roles within organizations. Recent projects/ventures have included, iFlix, a streaming video service partnership between highly successful, disruptive entrepreneurs and Hollywood partners. The company's investors and partners include Catcha Group, Evolution Media Capital, SKY, and Metro Goldwyn Mayer amongst many others. Mr. Abodunde led all iflix operations in Africa's largest marketplace Nigeria, during the early stages of their ongoing African market entry, including market budget planning, local content strategy, business development, team & headcount set-up, finance ops, technology development, and partnerships.

Mara Group, is a pan African investment group with banking, real estate, infrastructure, and technology operations across Africa. Mr. Abodunde developed and implemented an early stage business plan for a technology related start up in Nigeria.

Jumia, Africa’s largest eCommerce retailer, Mr. Abodunde was given full P&L responsibility for an omnichannel sales initiative in Africa's largest regional marketplace; Nigeria’s SW zone. He was part of a team that developed and implemented an entrepreneurial initiative that accounted for over 50 percent of the company's growth in 2015. His leadership provided strong knowledge of offline and ecommerce activities; including product and services delivery mechanisms, as well as administrative and financial support activities.

Alara Lagos, Mr. Abodunde worked to deliver stated prelaunch objectives in accordance with approved budgets. This included establishing strong working relationships with various stakeholders, namely shareholders, management, suppliers/vendors, logistics providers and other local and international relationships.


media exposure

New York University's 2nd annual African Economic Forum | 2013

Mr. Abodunde was a featured speaker at New York University's 2nd annual African Economic Forum and also at the City University of New York's 2nd Annual Young African Leaders Symposium, both events are focused on how media and technology are reshaping business, government and society on the African continent.

WhatsOnAfrica.Org | 2015


Wall Street Journal | 2014

Redefining African Luxury in Lagos, Nigeria


Kanayo Bardi

"Femi is a great guy to work with. He is quick witted and his latent ability to come up with fast and easy solutions that drives business growth & development is profound. He is an incurable optimist and infects his team daily with a rather fresh sense of motivation & new approach to work, a key attribute in a fast-paced work environment. He seamlessly designs effective communication channels that cuts across all departments and outsourced personnel by leveraging on social network platforms which knocks off mechanical efforts.

Femi is an interesting personality and a very productive member in the team. I have learnt a lot under his supervision in a very short time. Simply put, he is a ''market place-role model''.
" - 2015

Bernard Booker

"Femi changed my life with one opportunity. That one opportunity with Best Buy turned into a career in IT. He was a great leader and constantly challenged his management team to focus on developing us, the employees. He understood the importance of an employee's perspective, as much as he understood and taught us all about the customers perspective. I can remember his constant visits to spend time and chat with the technicians, he motivated us, and always brought along much needed humor. One thing I will never forget is after each interaction with us, he would ask for us to pull up the ticker on our monitors ' I can check the stock market my friend.'" - 2016

John Frankovich, President, JJF Search

""Femi is one of the most detail-oriented, most ethical professionals I know. Femi is interested in finding "then" training and developing talent.'" - 2012

Peter Olugazie, Operations Manager, Easy Taxi, Nigeria

"Femi Abodunde has been a dedicated mentor to myself and several other indigenous senior managers across several of Africa Internet Group’s verticals in Nigeria. He has always taken time out of his constantly busy schedule to provide us with guidance on needed basis. His leadership has made all the difference in my growth at Africa Internet Group. E-commerce is still relatively new to Nigeria, and we have so few Nigerian mentors that really understand both the technology and human side of the business. We need more Nigerian business and technology mentors to help guide us, as this industry grows in West Africa and Nigeria. Their understanding of local culture, combined with their experience in technology and business can only help us all to continue to grow. Femi serves this purpose for me." - 2016

Kathy Eldon, Founder and Chair Creative Visions Foundation

""Femi has generously contributed his extraordinary expertise in social media to our foundation and to me personally to create greater awareness of creative activism as a social movement."" - 2012

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