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Femi Abodunde


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Tomorrow's Leader Nominee 2013
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Femi Abodunde

International Executive, Fortune 500 Background.

Born in New York United States of America

Mr. Abodunde is an International executive with a background in The Fortune 500 & Emerging Market Startups.

With strong knowledge of how to build multi-site, multi-channel & cross functional teams during high growth, transformation or ambiguous periods, Femi Abodunde has held responsibility for multi-fund budgets ranging from 10 million - 200 million USD during his career, including capital raising activities to finance various start up ventures.

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United States, United States

Professional Portfolios

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2nd Annual African Economic Forum, New York Univer...

in NYU

Nigeria Mobile Adoption in retail.

in Nigeria: A mobile retail revolution in the works

Professional details

Current Position(s)

Strategic Advisor and Mentor | Creative Visions Foundation
Malibu, United States of America | 2012 - present

Arts, Culture and Entertainment

Creative Visions Foundation, is a recognized United Nations NGO.

CVF is a non-profit that has incubated more than 100 projects and productions on 5 continents, through fiscal sponsorship, mentorship, inspiration, fundraising and connectivity. Creative Activists under the CVF umbrella have touched more than 90 million people and raised more than 11.2 million dollars to fund their projects.

Advisor | Guidepoint Global
New York, United States of America | 2011 - present

Consulting and Project Management

Guidepoint is a market research firm which gives businesses and professionals more confidence in their investment and strategic decisions by connecting them to specialized industry experts. Guidepoint’s multinational client list includes nine of the top 10 global consulting firms, hundreds of hedge funds (including five of the largest firms), and many of the largest private equity firms and Fortune-ranked companies.

Previous Position(s)

Country General Manager | Iflix
Lagos, Nigeria | 2016 - 2016

Online Media, Internet and E-Commerce

Mr. Abodunde was contracted to set up the brand and it's initial country operations in Nigeria as follows, Business Development, Corporate Legal Affairs, Marketing, Content Programming, New Market Budget Planning and Human Resources. His direct functional mandates for setting up Nigeria included: Contract Signatory, Staffing and HR Set up, Financial Operations, Tax Structure, Banking, Technology Development, Content Acquisition, Public Relations, and Developing Local Content Strategy.

Conducted business intelligence research and analysis to evaluate the Nigeria market entry operation from a legal, financial, and business perspective; set a foundation for iflix managers to drive strategy execution, while monitoring their initial progress.

Worked with the new markets team based in Kuala Lumpur and the Africa development center in Cape town, South Africa, to hire staff for functional departments in Nigeria, while implementing a reporting system for local operations that leveraged the support and structured efficiency of the Malaysia team.

Set up the local entity while working within an engagement matrix built into a global scale operating model, supported by group corporate affairs, legal; selected strategic partners, set budget and targets, early implementation of branding guidelines and marketing policies, localization of website and app look and feel, local PR and programmatic nonprogrammatic marketing campaign planning including early engagement with potential influencers, and the selection of local content.

iFlix, a streaming video service, is partnership between highly successful, disruptive entrepreneurs and Hollywood heavyweights. The company's investors and partners include Catcha Group, Evolution Media Capital, SKY, and Metro-Goldwyn Mayer amongst many others.

General Manager | Mara Group
Lagos, Nigeria | 2015 - 2016

Online Media, Internet and E-Commerce

At Mara, Mr. Abodunde was contracted to develop and implement an early stage business plan and go to market strategy for a technology related start-up in Nigeria as follows:

Market Entry Planning
Marketing & Sales Set Up
Business Process Development
General Management - Administrative

Mara is a dynamic pan-African investment group with operations in the following sectors: banking, real estate, infrastructure, and technology.

Region Manager | Jumia Nigeria
Lagos, Nigeria | 2014 - 2015

Online Media, Internet and E-Commerce

Full P/L responsibility for Africa's largest regional marketplace, Nigeria's SW zone; focused on scaling offline and online business initiatives in partnership with aspiring retail/FMCG entrepreneurs.

Jumia is an African start up success story and is already the leading internet retailer on the African continent.

The company was founded in 2012, under the umbrella of Africa Internet Group ("AIG"). The group has created 71 companies in 8 different verticals: online retail, food ordering platform, online marketplace, real estate marketplace, vehicle marketplace, taxi hailing, online travel agency and P2P lending marketplace.

The group is backed by three global experts on e-commerce and the African consumer market:

MTN Group:
Rocket Internet:

General Manager | Alara
Lagos, Nigeria | 2013 - 2014

Consumer Goods, Fashion and Retail

Mr. Abodunde developed and implemented the initial go to market plan for Alara; delivering stated pre-launch objectives in accordance with approved budgets, while establishing strong working relationships with various stakeholders, namely shareholders, management, suppliers, vendors, construction contractors, logistics providers and other local and international relationships. Mr. Abodunde was also involved in capital raising activities for the business.

The founder subsequently went on to be listed on Business of Fashion (BoF500), as one of the Top 500 people shaping the global fashion Industry.

Senior Manager | CarMax Inc
Los Angeles, United States of America | 2010 - 2012

Consumer Goods, Fashion and Retail

Femi Abodunde was recruited into the CarMax Inc. Los Angeles region leadership team and partnered with other senior field executives in sales, purchasing, merchandising and marketing to meet financial targets associated with managing high volume automotive sales, service, purchasing and reconditioning operations at a company generating over 11 billion USD in annual sales and service revenues. The Company's awards include being named 'A Fortune 100 Best Company To Work For' and 'America's Most Admired Company in Automotive Retailing.'

The company is also a leader in the automotive B2B services marketplace in the United States.

General Manager | Sears
Los Angeles, United States of America | 2006 - 2010

Consumer Goods, Fashion and Retail

At Sears, the home of a social shopping experience, Mr. Abodunde was selected to work directly on transformation specific initiatives; ecommerce, social commerce, introducing and testing new and proprietary brands i.e. Lands End, experimenting with various operational and staffing models, developing marketing and operational plans etc. Successful testing of all these initiatives was subsequently converted to the rest of the chain's 2000+ stores in the US and Canada.

The company has been named a 'Mobile Retailer of the Year’ and is also a leading player in B2B related services in the United States.

General Manager and Director | Best Buy Inc
New York, United States of America | 1999 - 2004

Consumer Goods, Fashion and Retail

Mr. Abodunde was a Director on the East Coast Regional Executive Team at Best Buy Inc. (one of America’s leading eCommerce and bricks/mortars retailers), in a region grossing 1.5 billion USD in annual revenues.

He started with the company as a sales associate, and went on to hold various sales, inventory control management positions in Ohio and Pennsylvania, before being progressively promoted through field executive positions across three different major market places.

Best Buy has been named a "Company of the Year" by Forbes magazine, ranked in the Top 10 of "America's Most Generous Corporations" by Forbes and has made Fortune magazine's List of Most Admired Companies.

Educational history


Kennedy School of Government

Boston, United States of America | 2016 - 2016

Harvard University Executive Education Program - Nonviolent movements for Social Progress

Wright State University

Dayton, United States of America | 1993 - 1993

Bachelor of Arts - Communications Studies


media exposure

New York University's 2nd annual African Economic Forum | 2013

Mr. Abodunde was a featured speaker at New York University's 2nd annual African Economic Forum and also at the City University of New York's 2nd Annual Young African Leaders Symposium, both events are focused on how media and technology are reshaping business, government and society on the African continent.

WhatsOnAfrica.Org | 2015


Wall Street Journal | 2014

Redefining African Luxury in Lagos, Nigeria

Other Achievements

American Management Association; Strategic Management Alliances Program | 2003

Program for vice presidents, directors, leaders across all functional areas and any other experienced managers who are involved with or responsible for strategic alliance or partnership activities.

Gallup Organization, High Performance Executive Management Program, 1999 | 1999

Gallup has studied over 2.5 million managers and their teams across more than 1,200 organizations in 195 countries. This extensive research has given us a unique opportunity to discover the talents of outstanding managers. Gallup has taught thousands of managers from the best led companies in the world how to succeed through our famous Great Manager Program and shared our groundbreaking insights in New York Times bestselling books, including First, Break All the Rules and StrengthsFinder 2.0.


John Frankovich, President, JJF Search

""Femi is one of the most detail-oriented, most ethical professionals I know. Femi is interested in finding "then" training and developing talent.'" - 2012

Peter Olugazie, Operations Manager, Easy Taxi, Nigeria

"Femi Abodunde has been a dedicated mentor to myself and several other indigenous senior managers across several of Africa Internet Group’s verticals in Nigeria. He has always taken time out of his constantly busy schedule to provide us with guidance on needed basis. His leadership has made all the difference in my growth at Africa Internet Group. E-commerce is still relatively new to Nigeria, and we have so few Nigerian mentors that really understand both the technology and human side of the business. We need more Nigerian business and technology mentors to help guide us, as this industry grows in West Africa and Nigeria. Their understanding of local culture, combined with their experience in technology and business can only help us all to continue to grow. Femi serves this purpose for me." - 2016

Kathy Eldon, Founder and Chair Creative Visions Foundation

""Femi has generously contributed his extraordinary expertise in social media to our foundation and to me personally to create greater awareness of creative activism as a social movement."" - 2012

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