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Francois Adriaan

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Francois Adriaan

Treading unfamiliar paths


Currently resides in: Western Cape, South Africa

Born in Cape Town South Africa

Mixed blessings in the areas of education, arts administration, incentive design, marketing & business strategy

Contact details

fadriaan1@gmail.com



Professional details

Current Position(s)

Head: Corporate Affairs | Sanlam Group | Sanlam
Cape Town, South Africa | January 2013 - present

Accounting, Banking and Finance

Sustainability
Corporate Social Investment
Sanlam Foundation
Enterprise Development
Customer Education


Previous Position(s)

Head: Market Insights | Group Intelligence | Sanlam
Cape Town, South Africa | May 2012 - December 2012

Accounting, Banking and Finance

Secondary research
Inputting into business strategy


Incentives, Events & Recognition Manager | Distribution Marketing | Old Mutual South Africa
Cape Town, South Africa | May 2006 - April 2012

Accounting, Banking and Finance

Integrating business objectives into the incentive and
recognition design of a national sales incentive programme targeting 3 000 financial advisers and managers
Developing and executing a communications strategy and plan for this programme
Refreshing and re-positioning the incentive branding
Managing the operation of the incentive programme
Driving all elements of the delivery of tactical sales competitions across tied distribution and independent brokers
Managing people & financial resources
Managing and supporting a range of regional and national events across the distribution business


Marketing Operations Manager | Marketing | Old Mutual
Cape Town, South Africa | January 2004 - April 2006

Accounting, Banking and Finance

Managing the marketing delivery of regional marketing teams in eight regions across the country
Ensuring the structured use of comprehensive and integrated marketing strategies and plans
Facilitating sustainable customer management practises
Driving alignment between regional and national focus areas
Driving delivery of specific regional and national events
Managing the Old Mutual distribution brand in regions
Active involvement as change leader in Retail Marketing


Product Manager | Distribution Marketing | Old Mutual
ape TownC, South Africa | May 2002 - December 2003

Accounting, Banking and Finance

Ensuring that market intelligence regarding Old Mutual and competitor products is interpreted, made available and distributed to the relevant internal parties
Structuring and managing marketing strategies and campaigns with internal clients
Facilitating the smooth roll out of new products, funds and product enhancements
Managing relationships with allocated product providers to influence the development and roll out of products
Becoming involved with the effective management of products and advising the business on trends, successes and product marketing elements
Assist with the roll-out of Branded Advice


Product Manager | Distribution Marketing | Old Mutual
ape TownC, South Africa | May 2002 - December 2003

Accounting, Banking and Finance

Ensuring that market intelligence regarding Old Mutual and competitor products is interpreted, made available and distributed to the relevant internal parties
Structuring and managing marketing strategies and campaigns with internal clients
Facilitating the smooth roll out of new products, funds and product enhancements
Managing relationships with allocated product providers to influence the development and roll out of products
Becoming involved with the effective management of products and advising the business on trends, successes and product marketing elements
Assist with the roll-out of Branded Advice


Management Consultant | Marketing & Communications | ArtsCape
Cape Town, South Africa | January 2001 - May 2002

Arts, Culture and Entertainment

Managing the re-structuring, re-building and management of the Marketing and Communications function at Artscape
Managing all marketing activities related to Artscape, including the development and sustaining of existing and new audiences
Managing all aspects of gleaning, monitoring and distributing information about Artscape and its activities
Overall management of databases
Responsible for market research and marketing research
Devising, facilitating and monitoring internal and external communications
Managing budgets for areas of responsibility
Managing IT requirements and establishing a virtual presence
Contributing to Artscape’s Arts & Development Policy
Allocating and managing projects, project leaders and team members
Constructing and managing project budgets for productions
Managing the process of project management within Artscape
Assisting in the development and implementation of a branding strategy for Artscape
Researching, developing and facilitating client interaction processes

Educational history

Secondary

Harold Cressy High School, Cape Town, South Africa (1986)

Tertiary

Stellenbosch GSB

Cape Town, South Africa | 1996 - 1998

MBA - Change Management

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