Chief Executive Officer | Nando's
2013 - present

Travel, Tourism and Hospitality

Responsible for leading Nando's Southern Africa Business

Non Executive Director | The South African Rugby Legends Association
2012 - present

Social Development and Community Services

The South Africa Rugby Legends Association is a not for profit company that enables former players, coaches and officials of the game to offer development opportunities to disadvantaged kids through rugby.

Non Executive Director | Tennis South Africa
2010 - present

Sport and Recreation

Non executive director of Tennis South Africa and member of the Management Committee

Chief Operating Officer | Richmark Holdings
2012 - 2013

Marketing, Advertising and Public Relations

Richmark Holdings is a large venture capital business with interests in a diverse range of companies. Responsible for strategy, marketing and operational management across the group.

CEO | North Star Consulting
2011 - 2013

Marketing, Advertising and Public Relations

Business consultancy, specialising in strategy and marketing.

Managing Director | Snackworks, part of the AVI Group
2010 - 2011

Consumer Goods, Fashion and Retail

Responsible for all of Snackworks operations including three major manufacturing sites. Brands included household names such as Bakers Biscuits and Willards Snacks with an annual turnover in excess of US$300m.

Commercial Director, Africa, Middle East | Cadbury Schweppes Plc
2008 - 2010

Consumer Goods, Fashion and Retail

Responsible for marketing and sales for the Africa, Middle-East Region. Major hubs - Southern Africa (head office, Johannesburg) West Africa (head office, Lagos), North Africa (head office, Cairo), Middle East (head office, Beirut).

Group Marketing Director, Southern Africa | Cadbury Schweppes Plc
2006 - 2008

Consumer Goods, Fashion and Retail

Responsible for marketing and strategy for all Cadbury's brands in Southern Africa. These included Dairy Milk, Lunch Bar, Flake, Crunchie, Stimorol, Dentyne, Chappies, Halls and, before their sale to Tiger Brands, Oros and Energade

Brand Marketing Manager | SAB-Miller
2002 - 2006

Responsible for marketing, media and sponsorship for SAB's major South African brands. These accounted for around 90% of the local beer market at the time and included Castle Lager, Carling Black Label and Hansa Pilsener.

European Category Director, Out of Home/Foodservice | Unilever
2001 - 2002

Consumer Goods, Fashion and Retail

Full strategic and P&L responsibility for Unilever's European Out of Home/Foodservice Business with a turnover of more than E1 billion

UK Managing Director, Out of Home/Foodservice | Unilever
2000 - 2001

Consumer Goods, Fashion and Retail

Responsible for running Unilever UK's Out of Home/Foodservice Business running across all food categories from tea to spreads.

European Business Development Director | PepsiCo
1999 - 2000

Responsible for the development of PepsiCo's European business through promoting the company's profile in the region and restructuring existing third party agreements to unlock value and growth.

Marketing Director, KFC & Pizza Hut Southern Africa | PepsiCo
1997 - 1999

Repsonsible for all aspects of strategy and marketing for PepsiCo's restaurant brands (KFC and Pizza Hut) in Southern Africa.

University of Aberdeen

Aberdeen, United Kingdom | 1986 - 1990

Masters Degree - Economic Science

Sunday Times Marketing Person of the Year | 2009

Chartered Marketer (CMSA) | 2009

Judge, Roger Garlick Awards | 2010

South Africa's premier awards for media excellence

Judge and keynote speaker, Apex Awards | 2011

South Africa's most prestigious awards for marketing effectiveness

Judge, Apex Awards | 2010

South Africa's most prestigious awards for marketing effectiveness.