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Heidi Croxford

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Heidi Croxford

Heidi Stassen Croxford

Nickname: 'HurricaneHeidi'

MAJOHI CONSULTANTS


Currently resides in: Western Cape, South Africa

Born in Cape Town South Africa

My credentials combine over 20 years of experience in the marketing, brand, media & retail sectors. Always looking for a challenge, my strongest assets refer to relations management, marketing strategies, brand development, communication & content management and problem solving skills.

My work ethic is results driven to bottom line achievement and I enjoyed some remarkable successes throughout a very diverse & exciting career, covering the Hospitality, Retail, Media and Publishing as well as the Educational sectors.

Having spent the past 8 years actively involved with various online & digital projects, I strongly believe that business owners, broadcasters and print-media providers alike, will need to adopt fully integrated digital business strategies across all platforms in order to remain successful in the future.

As I am passionately driven by success, creativity, diversity and innovation, I naturally adapt to & embrace change. This ability has been singled out as the strongest contributing attribute to my career successes. It is a personal attribute that not only promotes growth but also aligns perfectly with the ever changing online environment that forms the core of any business today and for the future.

Contact details

O: 0215530308

M: 0716355605


Web presence

Business Address

Cape Town, Cape Town, South Africa


Professional Portfolios

View all portfolios→


FUNDERLAND IS COMING TO SA IN 2018

in Funderland 2018

Funderland 2018

in Funderland 2018

Professional details

Current Position(s)

Special Projects - Head of Marketing & Project Management | Executive Management | Majohi Holdings for Funderland (Kids Shows)
Cape Town, South Africa | January 2017 - present

Arts, Culture and Entertainment

Funderland is a unique 10 day kids and family festival show & expo set in a fun-filled wonderland. It is scheduled to take place in Johannesburg, Cape Town, Durban and the North West in 2018, hosted by some of the most sought after Sun International venues.
Funderland guarantees to delight, enchant and enthral, both young and old, as it sets the stage to entertain, inform, showcase, stimulate & educate. Funderland will recreate a happy, fun-filled & safe family space for young and old. Between all 4 traveling shows we are expecting close to 500 000 visitors, and we will also be taking a minimum of 30 000 underprivileged kids to Funderland as part of our Funder Foundation.
A long term project, Funderland will not just be a holiday show, it will follow through with ongoing activities, CSR development projects, competitions and educational drives in the build-up period towards the next show through digital, radio & print platforms as well as our own Funderland weekly TV show ongoing.


Owner Operator Executive Management | Creative Solutions | Bullet TV for Majohi
Cape Town, South Africa | 2016 - present

Broadcast Media, Multimedia and Film

Bullet TV strives to take real moments, extreme events, riveting sports, great ideas, creative brilliance and sufficiently advanced technology and turn it into a company that can continue to innovate for years to come. That would be our equivalent to magic.
Products
Filming, Video Productions, Corporate Video creations, Animations, Creative Directing, Live streaming, Online broadcasting, Live Streaming , Online Marketing & Promotions


Global Communications & Special Projects Executive Management | Sport Promotion | MAJOHI CONSULTANTS
Cape Town, South Africa | 2016 - present

Sport and Recreation

INTERNATIONALFIGHTCLUB.COM -
Internationalfightclub.com, established in 2012, has come a long way since hosting its first event, the Tri-Nations Championships between Australia, New Zealand and South Africa back in 2012.
Since as far back as 2012, Internationalfightclub.com has spent an unbelievable amount of research, time and resources, in their quest to create fantastic new combat sport concepts that is geared up for maximum spectator entertainment and non-stop action
It opened the doors for extreme sport reality tv shows like none other, and so 2016 saw the birth of the production & Reality/Sport TV series LAST FIGHTER STANDING.

2017 will see the birth of the next level LAST BOXER STANDING already in its development stages.

"Communications expert Heidi Croxford, has been acting as an independant consultant, special projects & global communication, for internationalfightclub.com. She holds a National Diploma in Communications & Public Relations. Heidi's specialities refers to new business development, subject specific research, communications, brand & marketing strategies, digital & online marketing and project management. " WCCLBS


Communications, PR, Relations, Marketing, Operations & Client Relations | Executive Business Management | Bhongolethu, Finyou and Majohi Consultants
Cape Twon, South Africa | 2014 - present

Marketing, Advertising and Public Relations

BHONGOLETHU
Continued monitoring, assessment and regulation of Training manual content for Education & Tender Management directed at Post School / Higher Education / Seta Accredited Skills Development / Executive & Corporate / Regulation & Legislated Training programs.

Management of Client relations, Communication and sales and marketing activities.
Identify, research and content development of new training course requirements specifically aimed at tenders and the petroleum, oil and gas industries.

PORTFOLIO INCLUDED
1. Develop & implement sales strategies.
2. Brand development, positioning and ongoing brand awareness
3. Advertising, sales and marketing activities
4. National Sales of company services
5. Operational support, planning and booking of training sessions
6. Ongoing client relations management

FINYOU
Continued Marketing and PR function on sub contracting bases

MAJOHI CONSULTANTS
Majohi Consultants re-established it’s business relations with long term colleague & supplier Norman Visser, owner of the renowned web & design house, REDHOT DESIGN and together they can offer you a 360 degree marketing, promotional and on-line solution that is tailor made to your requirements and budget.
Other services that Majohi offers their clients are PR & communications, creative direction and promotional concept planning, graphic design, CI & Brand development, website development, Social media strategies and Content management.


Communication, PR and Marketing | Executive management | Finyou
Cape Town, South Africa | 2014 - present

Marketing, Advertising and Public Relations

Ongoing PR, Communication and marketing services for Finyou Commercial and Finyou Retail


Private Consultant | Executive Business management | MAJOHI CONSULTANTS
Cape Town, South Africa | 2012 - present

Marketing, Advertising and Public Relations

Some services that Majohi offers their clients are PR & communications, creative direction and promotional concept planning, graphic design, CI & Brand development, website development, Social media strategies and Content management.


Previous Position(s)

New Business Development Manager | VEHICLE TRADERS ONLINE MEDIA
Cape Town, South Africa | 2010 - 2011

Online Media, Internet and E-Commerce

Vehicle Traders Limited Edition is a global affiliate online powerhouse, showcasing dealers stock on-line. APPROXIMATELY 2,500,000 MILLION STOCK PAGES ARE DELIVERED TO A TARGETED AUDIENCE PER MONTH VIA OUR ONLINE PLATFORM
Our business is serving clients within the motor industry in:
South Africa, Namibia, Botswana, Philippines and Mauritius


New Business Development Manager | Business Management | VEHICLE TRADERS ONLINE MEDIA
Cape Town, South Africa | 2010 - 2011

Online Media, Internet and E-Commerce

Vehicle Traders Limited Edition is a global affiliate online powerhouse, showcasing dealers stock on-line. APPROXIMATELY 2,500,000 MILLION STOCK PAGES ARE DELIVERED TO A TARGETED AUDIENCE PER MONTH VIA OUR ONLINE PLATFORM
Our business is serving clients within the motor industry in:
South Africa, Namibia, Botswana, Philippines and Mauritius


Marketing & New Business Development Manager | Executive Business Management | ROCHESTER HOME DECOR, GEROS RETAIL HOLDINGS
Johannesburg, South Africa | 2007 - 2010

Consumer Goods, Fashion and Retail

ROCHESTER HOME DECOR OBJECTIVE
To develop, establish and maintain a sound Marketing & Adverting department with the aim to strengthen the brand position, to increase market share & to implement promotional activities in support of, and leading to increased sales income.
To ensure efficient & cost effective business practise.
PORTFOLIO COMPRISES
1. Media planning, negotiations and business relations
2. Develop & implement all departmental strategies
3. Brand development, positioning and ongoing brand awareness
4. Advertising and marketing activities: print, broadcasting and digital
5. Multi Media Solutions : develop and implement suitable strategies


Marketing & New Business Development Manager | ROCHESTER HOME DECOR, GEROS RETAIL HOLDINGS
Johannesburg, South Africa | 2007 - 2010

Consumer Goods, Fashion and Retail

ROCHESTER HOME DECO
To develop, establish and maintain a sound Marketing & Adverting department with the aim to strengthen the brand position, to increase market share & to implement promotional activities in support of, and leading to increased sales income.
To ensure efficient & cost effective business practise.
PORTFOLIO COMPRISES
1. Media planning, negotiations and business relations
2. Develop & implement all departmental strategies
3. Brand development, positioning and ongoing brand awareness
4. Advertising and marketing activities: print, broadcasting and digital
5. Multi Media Solutions : develop and implement suitable strategies


Coordinating Manager, Consumer Titels | AVUSA LTD
2005 - 2008

Publishing, Printing and Print Media

Active crititcal link in the structure of Consumer Magazines.To manage fluent business flow between departments across magazine titles nationwide and ensure information is fed through to the relevant departments within.
Ensure efficient, effective, competitive and objective practice resulting in Performance Management.


Coordinating Manager, Consumer Titels | AVUSA LTD
2005 - 2008

Publishing, Printing and Print Media

Active crititcal link in the structure of Consumer Magazines.To manage fluent business flow between departments across magazine titles nationwide and ensure information is fed through to the relevant departments within.
Ensure efficient, effective, competitive and objective practice resulting in Performance Management.


OPERATIONS MANAGER | SUPERCARE - SHERATON HOTEL PRETORIA (5 STAR)
2001 - 2004

Consumer Goods, Fashion and Retail

Operations Manager acting as critical link between inter hotel departments and state security officials, media, communincation and public relations, managing free flowing operations with supplied services 24/7 - staff compliment exceeding 200 in total. Some milestones reached were:
1. World Summit on Sustainable Development 2003
2. President Bush State Visit to SA 2004
acting as the critical link between hotel managment, United Nations and State security Officials, SAPS Task Force and hotel staff, for public security, service department's operations, public area movements, media and communincation


OPERATIONS MANAGER | SUPERCARE - SHERATON HOTEL PRETORIA (5 STAR)
2001 - 2004

Consumer Goods, Fashion and Retail

Operations Manager acting as critical link between inter hotel departments and state security officials, media, communincation and public relations, managing free flowing operations with supplied services 24/7 - staff compliment exceeding 200 in total. Some milestones reached were:
1. World Summit on Sustainable Development 2003
2. President Bush State Visit to SA 2004
acting as the critical link between hotel managment, United Nations and State security Officials, SAPS Task Force and hotel staff, for public security, service department's operations, public area movements, media and communincation

Educational history

Secondary

Brackenfell High, Brackenfell, South Africa (1988)

Tertiary

ETS

Cape Town, South Africa | 2013 - 2013

English for International Communication - Executive Level

Assessment College of South Africa

Pretoria, South Africa | 2003 - 2004

Service Seta Assessor - HR : Plan, Conduct & Assess Learner Outcomes, Training & Mentorship

SIXSIGMA

Pretoria, South Africa | 2003 - 2005

SALES, BRAND, MARKETING, OPERATIONS & PROJECT MANAGEMENT - PR, Brand, Sales, Marketing, Communication, Operations

Cape Technikon

Cape Town, South Africa | 1989 - 1992

National Diploma PR (BTech - Higher Diploma - 4 years) - PR, Marketing, Communications & Journalism

Achievements

Awards

TOP EXHIBITOR , GOLD AWARD | 2008

RAND SHOW FOR ROCHESTER HOME DECOR

Excellence in Service 2006/7 | 2006

Johncom Media Investments, Consumer Magazines (AVUSA)

Service Excellence Award - President Busch visit 2004 (Sheraton Hotel Pretoria) | 2004

President Busch visit 2004 (Sheraton Hotel Pretoria)

World Summit 2003 - Service Performance Award | 2003

(FSC / Sheraton Hote PRETORIAl)

Area Manager of the Year 2003/4 (FSC) | 2003

FSC Operations 5 Star Hospitality Division
SHERATON HOTEL PRETORIA

media exposure

Sports Blog | 2017

WORLD CLUB CHAMPIONSHIP LAST BOXERS STANDING (WCCLBS)

Bullet TV | 2016

Various digital live streaming, videography and editing published on Bullet TV Facebook media pages

OneFM | 2017

Womens Day - Women in Business
I had the opportunity to join Steve Hughes in the OneFM 94.0 radio studio (Western Cape South Africa) for women's day last week for a chat on how to keep it real.
Back to basics with LIFE MATTERS

BIZZCOMMUNITY | 2011

MARKETING PEOPLE POST

PRESS RELEASE , ROCHESTER HOME DECOR | 2008

PRESS RELEASE / Canal Walk Extension - 2F - Century City, Cape Town

SUNDAY TIMES/ PRESS RELEASE | 2008

OPENING OF 10TH RETAIL OUTLET FOR ROCHESTER HOME DECOR / PRESS RELEASE BY HEIDI STASSEN (KRUGEL)

Competitive Accomplishments

Western Province Schools and U21 Hockey | Hockey | 1987

Academic Achievements

Highest Test Score ETS English for International Communication | 2013

Highest Test Score , English for International Communications - Executive level with 96 percent

Other Achievements

Cancer Survivor | 2004

Bragging rights
Conquering Cancer, giving birth to my only son and medical wonder, all while managing an ongoing successful career and being a single mother

Activities

community

Apex Football School

Business Support, March 2017 - present

We have a very talented country with a promising sporting future, but the implementation of taking sport to the children of our rainbow nation is challenging.
Apex Football School started with the mission to try and provide opportunities for soccer achievement for as many children as possible irrespective of race, gender or social class, in other words, to give as many children as possible an ‘Apex Football School’ experience.

Other Activities

Reeva Rebecca Steenkamp Standing Strong against abuse event

Creative Director, 2016 - present

We believe in supporting our communities and getting involved in community driven projects contributing to the greater good
We produced and LIVE STREAMED the Reeva Rebecca Steenkamp - Standing Strong against abuse event

Testimonials

References and Testimonials throughout career

"Find References and testimonials on my LinkedIn Profile" - 2004

ENDORSEMENTS

"VARIOUS " - 2011

TESTIMONIALS VARIOUS

"AVUSA / ROCHESTER / PURE PUBLISHING" - 2008

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