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Janine Hills


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Janine Hills

CEO and Founder, Vuma Reputation Management

Janine Hills is the CEO and Founder of Vuma Reputation Management, a company that specialises in reputation management, crisis communication and media liaison.

Janine’s extensive business knowledge, skill and intricate understanding of reputation management are the outcome of over 25 years of experience across various sectors of industry. She has been employed by Southern Sun, Sun International, Vodacom and Primovie (a division of Primedia) and has sat on the boards of Kaizer Chiefs, Ster-Kinekor Home Entertainment and Ster-Kinekor Licensing. Janine has also worked for FNB and was a founding member of, the eCommerce initiative.

In 2003 Janine gave away all her belongings and took a year out from corporate to further her journey of self-discovery and knowledge. She hiked to Mount Everest base camp, completed the 850km El Camino de Santiago, and trekked through Tibet and Nepal visiting monasteries and nunneries. She then returned and spent time at the feet of a Spiritual Master, that brought her a deep insight into the understanding of true leadership and the importance of reputation management. This then led to her launching Vuma Reputation Management.

Vuma Reputation Management is based on the principles of sound reputation and good corporate governance, that include transparency, discipline, accountability and fairness at all times. Janine and her team view themselves as an extension of their clients’ business success and, over the past four years, she has been privileged to work with at least 20 of the top Blue Chip companies within South Africa.

In addition to the fact that she handpicks her teams and grows them into their positions through personal encouragement, mentorship and transformation, Janine understands the key role in her business of building relationships with the media and global partnerships worldwide.

Janine has recently been accorded exclusive membership of the International Womens Forum of South Africa (IWFSA).
Vuma has recently launched Vuma Knowledge Academy that offers a series of specialised in-depth media training and reputation management programmes across the board.

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Professional details

Current Position(s)

CEO and Founder | Vuma Reputation Management
Johannesburg | 2005 - present

Previous Position(s)

Head of Group Communications; Head of Special Projects (FirstRand) | First National Bank
South Africa | 2003 - 2005

Accounting, Banking and Finance

Head of marketing & communication | SA (Pty) Ltd
South Africa | 1999 - 2003

Marketing Director | Primemovie
South Africa | 1998 - 1999


Corporate Relations Manager | Vodac (Pty) Ltd
South Africa | 1997 - 1998

ICT and Telecommunications

Corporate Account Manager | Vodac (Pty) Ltd
1994 - 1997

Key Account Manager | Southern Sun Hotel Group
1990 - 1994

Sales Executive | Karos Hotel Group
1989 - 1990

Sales Coordinator | Safari Hotel
Rustenburg | 1988 - 1989

Travel, Tourism and Hospitality

Educational history


Alexander Road High School, Port Elizabeth (1983)


Vodacom South Africa

1995 - 1995

Certificate: Finance for Non-Financial People

Vodac (Pty) Limited

1994 - 1994

Certificate: Vodac Achievers Club

Mick McCormick Training

1994 - 1994

Certificate: Executive Selling Skills

Vodac (Pty) Limited

1994 - 1994

Vodac Cellular Sales Training Programme


1993 - 1993

Certificate: Marketing Management



Winner: Silver Pinnacle Awards | 1996

Persuasive Presentation Skills | Audio Word Seminars and Conferences | 1993



International Womens Forum South Africa

Communications Commette Member, 2009 - present

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