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Joachim Vermooten


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Tomorrow's Leader Nominee 2013
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Joachim Vermooten

Consultant Transport Economist Chartered Accountan

Currently resides in: Gauteng, South Africa

Born 15-09-1953 in Pretoria South Africa

A seasoned, entrepreneurial, strategic business leader and consultant with a successful career as managing director and chief executive with strong academic qualifications and experience across a broad range of industry sectors including the electricity power, airline, insurance, manufacturing, engineering, carbonated soft drink bottling industries, with both private and public sector experience.

Dually qualified as a chartered accountant CA(SA) and transport economist. Member of SAICA registered auditor (RA) with IRBA and fellow member of Institute of Directors.

- B Com Acc, B Com Hons Acc and CTA from University of Pretoria
- MCom cum laude and DCom in transport economics from University of Johannesburg

- Chancellors Medallion for the Faculty of Economics and Management Sciences of Rand Afrikaans University (RAU) on 19 March 1997
- Rondalia Prize for best student in Advanced Accountancy on 7 June 1977

Focus areas includes:
- Strategic planning and scenario analysis, competitive analysis
- Start-ups, turnarounds, mergers and acquisitions, divestments, corporate restructuring,
- Airline economics and aeronautical policy
- Competition economics, policy development and regulatory reform
- Corporate finance
- Financial and general management
- Financial, contractual and legal structuring of transactions
- Corporate litigation support
- Experienced in mergers and acquisitions, supervising transfer arrangements and closure of agreements
- Confident negotiator including with governmental regulators and legislators
- Executive, board-room and consulting experience

Contact details

M: 0834682111

Professional details

Current Position(s)

Turnaround specialist | Consultant
Pretoria, South Africa | 2012 - present

Consulting and Project Management

Business restructuring and rescue

Consultant | Transport Economist and Chartered Accountant
Pretoria, South Africa | 2011 - present

Transportation and Logistics

Airline and Air transport consultant

Chartered Accountant Finance Specialist | Adam Smith International
Abuja, Nigeria | 2011 - present

Accounting, Banking and Finance

Contracted advisor to Adam Smith International (UK) for the Nigeria Infrastructure Advisory Facility (NIAF) relating to the financial aspects of the privatisation of electricity distribution companies in Nigeria and the Nigerian Liability Management Company

Previous Position(s)

Aviation Specialist | Department of Public Enterprises
2006 - 2011

Advised the South African Department of Public Enterprises (DPE) on the two State-owned airlines, South African Airways (SAA) and SA Express. Contributed to the turnaround and financial stabilisation of SAA. This related to shareholder oversight over South African Airways and South African Express Airways. Contractual arrangements of the transfer of the two airlines from Transnet to Government, funding arrangements, investment decisions (including route development and fleet renewal), resolving certain outstanding legacy issues, monitoring of the restructuring of SAA, airline policy development, evaluation and recommendations on applications to the Minister with regard to major transactions as well as regular review of results and performance.

Executive Chairman | Rentmeester Assurances Ltd
2002 - 2005

Successful business transformation and recovery from the unwinding of a merger and re-capitalisation
Launched new product range based on simplified sets of variables supported by redesigned administrative process flow and structure with improved efficiencies
Re-focused marketing and sales structures achieving rapid increase of new business sales
Reduced cost base by cutting overheads and right-sizing the company
Directed litigation with regard to disputes with regard to the entitlement to premiums of policies
Successful re-capitalisation of company, which generated opportunity to conclude a sale of shares to Capital Alliance (itself shortly acquired by Liberty Life)

Executive Chairman | Alnet (Apeldoorn Lighthouse & Net Company)
2001 - 2002

Achieved sustainable turnaround within 18 months
Implemented a fundamental restructuring programme integrating, sales, product development, production scheduling, systems, cost control and governance processes
New product developed based on production strengths and capabilities
Balanced demand forecasting and production planning systems and increased annual sales by 47% on exports

Chairperson | Rentsure Holdings
1993 - 2006

Acquired control of conglomerate in 1993; acquired and disposed of various investments and subsidiaries; recognised as a top 100 company by Sunday Times in 1996 and 2001
Sale of niche life assurance company Rentmeester Assurances and closure of sale transactions (2005 - 2006)

Finance Accountant | Rentmeester Beleggings
1979 - 1984

Executive Director | Trek Airways (Luxavia/Flitestar)
1979 - 1994

Financial management and structuring of commercial agreements
Restucture group of international companies, management information and reporting systems
Aircraft evaluation, acquisition, leasing, purchasing and sale of large commercial aircraft
Negotiation of charter agreements and Luxair franchise agreement
Development of route rights, new markets and bilateral air services negotiations
International air services marketing and sales distribution
Assisted in setting up new domestic airline - Flitestar in South Africa
Served on South African Governmental aviation policy revision steering committees on regulatory reform and a statutory body - the Transport Advisory Council (TCC))

Educational history


Afrikaans Hoër Seunskool, Pretora, South Africa (1971)


University of Johannesburg

1995 - 2004

Doctor and Master of Commerce (D.Com and MCom) - Air Transportation & Competition


1978 - 1978

Chartered Accountant and Auditor CA(SA) - Acountancy, Auditing, Taxation, Management Accounting

University of Pretoria/Universiteit van Pretoria

Pretoria, South Africa | 1973 - 1977

Bachelor of Commerce B.Com, B.Com.Hons, CTA - Accountancy, Auditing, Management Accounting, Taxation

Chartered Accountant of South Africa

Continuing Education at University of Pretoria

Completed 2013

Business Rescue Decision-Making - Business Rescue

UNISA and Law Society of South Africa (LSAA)

Completed 2013

Advanced Short Course in Business Rescue Practice - Business Administration and Management, General



Rondalia Prize | 1977

Best student in Advanced Accountancy

Chancellors Medallion | RAU Faculty of Economics and Management Sciences | 1997

Post Graduate Research



South African Institute of Chartered Accountant's (Saica)


Institute of Directors


Special Income Tax Court and South African Tax Court

Member, 1982 - 2009

Afrikaans Handelsinstituut (AHI)



Special Service Battalion

Member, 1972 - 1972

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