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Justin McCarthy

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Justin McCarthy

Nickname: 'justininza'

Captain at Pirate Partners


Currently resides in: Gauteng, South Africa

Born in Belfast United Kingdom

With 25 years' experience at the intersection of technology and media, I have refocused my energy on the deployment of technologies in the consumer space with the aim to liberate commercial sectors from inefficient and illiberal old world models. As a libertarian grounded in behavioural economics, I’ve accumulated significant experience in the marketing, media, retail, telecoms, consumer technology and fintech spheres.

Pirate Partners is a loosely bound band of independent entrepreneurs, agents and consultants in the converging stacks of media, telecommunications and fintech.
We have a specific interest in:
1. Applying technology to improving the lives and living conditions of citizens in developing markets;
2. Reducing the high cost of voice, data and mobile communications;
3. Enabling technology in the media, telecommunications, financial services and education sectors to improve access & reduce costs.

I have a deep understanding of the dynamics in the above categories and their concomitant growth opportunities. I’m open to consult in technology, telecoms, media or retail spheres where my specialist experience, commercial, leadership and management skills can best be utilised, preferably in sectors where innovation is high on the needs list.
You can find me on LinkedIn, Who's Who South Africa, on Twitter @justininza or email me at justin@justininza.com

Contact details

justin@justininza.com

M: +27832003759


Web presence

Business Address

27 Fricker Rd, Sandton, South Africa, 2196


Professional Portfolios

View all portfolios→


Digital media in perspective (HeavyChef, April 201...

in Mind the gap

Digital is about behaviour, not technology

in Mind the gap

Professional details

Current Position(s)

CCO | Tuluntulu
Johannesburg, South Africa | September 2016 - present

Online Media, Internet and E-Commerce

Commercialisation of African smartphone content platform Tuluntulu.
www.tuluntulu.com


Director | The UBU Project
Johannesburg, South Africa | December 2016 - present

Entrepreneurship and Small Business


Freelance Columnist | The Media Online
Johannesburg South, South Africa | January 2015 - present

Publishing, Printing and Print Media


Captain | Pirate Partners
Johannesburg, South Africa | 2015 - present

ICT and Telecommunications

Investors, agents and consultants in the converging stacks of telecommunications, media and technology.

We are a loosely bound band of independent entrepreneurs with a common interest in:
1. Applying technology solutions to reducing the high cost of telecoms & internet access of citizens in developing markets;
2. Enabling technology in the media, telecommunications and retail environments to reduce cost & wastage and unlock value in appropriate smart data.


Columnist | Daily Maverick
Cape Town, South Africa | 2012 - present

Publishing, Printing and Print Media

Occasional columnist and contributor to the groundbreaking and agenda-setting independent online title run by Branko Brkic and Styli Charalambous.


Previous Position(s)

Group Managing Director | TBWA Hunt Lascaris
Durban, South Africa | August 2009 - April 2015

Marketing, Advertising and Public Relations

Overall management of both Durban and Cape Town opcos consisting of 6 divisions and 150 staff. I repurposed the business from a siloed structure into a fully integrated one, adding digital, strategic, content and creative expertise to reposition the agency as a leading full service business competing with the best in the country.


CEO | The Gate Worldwide
Johannesburg, South Africa | October 2007 - July 2009

Online Media, Internet and E-Commerce


Regional Managing Director | MullenLowe MENA
Dubai, United Arab Emirates | May 2006 - September 2007

Marketing, Advertising and Public Relations


Managing Director | TBWA Gavin Reddy
Johannesburg, South Africa | April 2002 - April 2006

Marketing, Advertising and Public Relations


Client Services Director | Y&R
Johannesburg, South Africa | March 2000 - March 2002

Marketing, Advertising and Public Relations


Client Services Director | Publicis
Johannesburg, South Africa | April 1997 - February 2000

Marketing, Advertising and Public Relations


Client Services Director | DDB
Johannesburg, South Africa | April 1996 - March 1997

Marketing, Advertising and Public Relations


Client Services Director | Bates Wells Advertising
Johannesburg, South Africa | April 1990 - March 1996

Marketing, Advertising and Public Relations

Educational history

Tertiary

University of the Witwaterand

Johannesburg, South Africa | February 1983 - November 1986

BComm - Economics, Marketing

Achievements

Shortlist and nomination

Daily Maverick | 2016

Trampling on others' rights in the name of liberation

Daily Maverick | 2016

Trampling on others' rights in the name of liberation

media exposure

Daily Maverick | 2016

Abyss Gazing: welcome to the dark side of the moon

Daily Maverick | 2016

Trampling on others' rights in the name of liberation

Daily Maverick | 2016

Free speech and the binary polemic: a public health hazard retarding discourse

Daily Maverick | 2016

Abyss Gazing: The Zuma magnetar has entered its death spiral

Daily Maverick | 2016

Abyss Gazing: Is there life on Mars?

Daily Maverick | 2016

The fable of Fidel, revolutionary liberator

Daily Maverick | 2016

Brexit: Abandon the scapegoating and look in the mirror.

Daily Maverick | 2016

Whatever happened to the internet democratising media?

YouTube | 2014

Heavy Chef: the state of digital in South Africa

TechCentral | 2011

Groupon or Groupcon?

TechCentral | 2013

When brands brawl

TechCentral | 2013

Vodacom, Cell C ratchet up war talk

TechCentral | 2016

Twitter isn't broken, stop trying to fix it.

Daily Maverick | 2014

Motor vehicles are dangerous. Government should ban them.

Daily Maverick | 2012

South Africa's Anguish - why I won’t fly SAA

Daily Maverick | 2015

Election advertising: Opposition parties are all buck, but no bang.

Daily Maverick | 2015

The Charlie Hedbo Atrocity: it's about intolerance.

Daily Maverick | 2016

Trampling on others' rights in the name of liberation.

Daily Maverick | 2016

Abyss Gazing: welcome to the dark side of the moon.

Competitive Accomplishments

Summited | Mt Kilimanjaro | 1999

Summited | Mt Kilimanjaro | 2005

Completed | Cape Town Cycle Tour | 2005

Completed | Cape Town Cycle Tour | 2007

Completed | Cape Town Cycle Tour | 2014

Completed | Cape Town Cycle Tour | 2015

Completed | Cape Town Cycle Tour | 2016

Activities

Memberships

IDEA

Member, April 2014 - present

Advertising Standards Authority

Director, March 1998 - April 2006

Association for Communication and Advertising

Director, October 1997 - March 2015

Testimonials

Various (see LinkedIn profile in link below)

"See LinkedIn profile for written references." - 2015

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