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Lee-Ann Schmidt


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Lee-Ann Schmidt

Anything mobile!

Currently resides in: Gauteng, South Africa

Born in Pretoria South Africa

I possess seventeen years of work experience, of which thirteen years have been within the telecoms sector (VoIP, Billing & Customer Care, Mobile) and four years were within the financial services (Mobile payments and loyalty schemes) and banking industries (AML regulatory risk projects implementation across 5 African countries).

During my career, I have occupied numerous positions at a national and international level within the areas of strategy, global marketing, business development, project/program management and general management.

I am "seriously" career ambitious and will not allow any obstacle to block my path; however, I will also not step on any toes... I will however debate my point of view and share global insights and estimate trends to support the business differentiation.

From where I I'm sitting, I'm going to keep my eyes wide open and follow any stories or movements around the below hot topics (of personal interest) :-)

- Everything MOBILE
- MVNO predictions and networks;
- Mobile payments and/or prepaid card (closed loop / open loop / hybrid)
- Clever bundling... Its now time for a little triple-play single bill convergence with self service capabilies
- NFC lables on medical products to assist 3rd world countries with confirmation of ingredients vs that patient's GoogleHealth profile.
- I have many other thoughts and ideas...

I have had the amazing luck to find my husband 20 years ago, who saved me and help me grow to where I am today. We have our 3 amazing kids which completes my life.

Get in touch :-)

Contact details

Web presence

Business Address

Johannesburg, Johannesburg, South Africa

Professional details

Current Position(s)

Commercial Programme Manager | VODACOM GROUP LTD
2013 - present

ICT and Telecommunications

Responsible for:
- driving consumer market share growth, across Vodacom's 8 regions working alongside regional execs and head office execs.
- project/program managing Vodacom's informal distribution on a national basis.

Previous Position(s)

Head: Agencies, Joint Ventures and Strategic Distribution | GloCell
2013 - 2013

ICT and Telecommunications

Responsible for the management of selected joint venture companies, agents and strategic distribution (retail head office relationships), ensuring execution and well-being of companies' objectives and growing of customer base and market share.
In addition, provision of mentorship and support on airtime recharge voucher advertising and management of WASP services.

Responsibilities include:

- Ensure relationships with JV companies, agents and key strategic retail accounts are maintained and maximized at all times
- Track agent’s business development activities, analyse quarterly progress and suggest new strategies based on findings
- Investigate new opportunities and enhance business with an aim to increase market share
- Help execute and maximize the division's footprint growth strategy
- Achieve company’s sales targets
- Interface with internal departments as required, funnel leads to key account managers and sales
- Prepare and present proposals
- List new GloCell products as/when launched
- Maintain communication flows between departments
- Prepare initial legal documentation
- Hold periodic review, progress and operations meetings
- Prepare weekly and monthly reports
- Report on findings/opportunities at Executive Committee
- Participate in Exco meetings, the Strategy Centre of Excellence team meetings and Customer Centricity forums

- Manage WASP requirements
- Provide mentorship and support on airtime recharge paper advertising, as required

Head, Strategic Marketing and Strategic Distribution | GloCell
2012 - 2012

ICT and Telecommunications

Responsible for strategic marketing requirements across the GloCell group.

- Market and Competitive Intelligence
- Marketing Strategy
- Management of Copywriting/PR agency
- Campaign planning and analysis
- Marketing budget and management of operational costs
- Management of GloCell's external media agency / media owners for buying and negotiations
- Creative
o Brand management - Management of brand identity
o Ensure all materials meet the GloCell Brand ID
o Deal with creative and production agencies
o Working with production house to prepare ads
o Prepare agency briefs in relation to requirements and new developments
o TV/Radio scripts finalisation
o Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications
- Digital
o Website/Mobisite strategy and design
o Social media – strategy definition and implementation
o Management of external social media agency
o Online advertising
- Networks and Handset Manufacturers relationship management
- Determine operational marketing requirements and drive through Marketing operations team
- Participate in Exco meetings and in the Strategy Centre of Excellence team meetings

Head of Marketing | GloCell
2012 - 2012

ICT and Telecommunications

Responsible and accountable for marketing strategies and activities across the group.
Marketing operations primarily (due to the lack of resources)

- Marketing budget and management of operational costs
- Media
- Creative
- Digital
- Events and sponsorships
- Procurement of marketing elements/materials
- Networks and Handset Manufacturer relationships
- Participate in Exco meetings

Program Manager | GloCell (Pty) Ltd
2011 - 2012

ICT and Telecommunications

Program and general management for the Retail and Informal Market strategy requirements across the company.

- Support Chief Commercial Officer by converting strategic imperatives into business implementations
- Oversee all client-facing requirements and manage internal staff (including exco) deliverables as well as external partners’ deliverables to meet such objectives
- Responsible for Material Requirements Planning for rollouts
- Guide and manage all aspects of store rollouts to meet deadlines including but not limited to analysis, process improvements,
- Training material development and facilitation
- Program management
- Key relationship management of all informal channels
- Participate in GloCell management meetings
- Generate reports as needed (operational and board reports)

General Manager - GloCell Wireless Application Provider | GloCell (Pty) Ltd
2011 - 2011

ICT and Telecommunications

Working for a dynamic and fast-paced private company, with an incredible team of people, all with the same vision, to take GloCell to the next level.

Accountable for the planning, general management, program management and operational management of financial services (including mobile payments) and mobile marketing (WASP) initiatives.

My current responsibilities include, but are not limited to the following:
- market and competitor research and analysis;
- contribute towards GWSP division strategy, in line with company vision and key objectives;
- program management of key internal and external projects working alongside stakeholders of all levels;
- client relationship management and partner management

Programme Manager, Financial services & WASP | GloCell (Pty) Ltd
2010 - 2011

ICT and Telecommunications

Responsible for overseeing various projects, initiatives and relationships in support of the company’s strategic objectives with regards to financial services and WASP.

- Planning
- Program management across internal divisions and external companies
- Identification of new busines opportunities/synergies
- Client relationship management
- Selection and management of key suppliers/partners
- Report writing

Programme Manager | Mohlaleng Financial Technologies
2009 - 2009

Accounting, Banking and Finance

Project and general management for the successful issuance, management and general business practice relating to bespoke white labelled prepaid card programs within South Africa, in association with MasterCard, and as issued by local banks to clients.

The prepaid card programmes included the following services/support:
- Secure customer online portal;
- Call centre support; and
- Mobile payments (SMS, USSD and WAP applications).


Responsibilities included:

1) Sales support
Ensuring that all necessary commercials are in place
Scoping of requirements with sales person / client / suppliers
Drafting of initial Project Initiation Documents (PIDs)
Investigating feasibility based on project development needs
Presenting of PIDs and feasibility studies to risk committee for go/no-go decision

2) Programme delivery
Finalising PIDs
Interacting with partners/suppliers on programme requirements (eg: third party processor)
Facilitating approvals from MFT personnel
Working closely with payment processor and issuing bank on compliance requirements
Working with graphic designer on card art and stationery designs
Working with card production house (magstripe-based)
Working with supplier on the production of stationery
Working with web designer on website development needs
Working with MFT legal where required
Interacting with payment processor on technical requirements
Providing call centre requirements
Liaising with MFT, issuing bank, scheme provider and payment processor on necessary approvals and/or advice as necessary
Development and implementation of processes
Identified and mitigated any project risks and issues
Developed and distributed progress reports

3) Client relationship management
Selection and management of key suppliers/partners
Development of selected marketing materials (website content)

Project Manager (PMP, PRINCE2 Practitioner) | Altair Financial Services International PLC
2008 - 2009

Accounting, Banking and Finance

Project and general management for the successful issuance, management and general business practice relating to bespoke white labelled prepaid card programs within South Africa, in association with MasterCard, and as issued by local banks to clients.

Responsibilities included:

1) Client and supplier relationship management

2) Sales support
Ensured that all necessary commercials are in place
Scoped high-level requirements with sales person / client
Investigated feasibility based on project development needs

3) Project delivery
Drafted Project Initiation Documents PIDs
Presented PIDs at Altair risk committee for project go/no-go decision
Worked closely with local issuing bank on compliance requirements
Completed Special Issuer Application (SIA) / Programme Approval forms, for submission by issuing bank to MasterCard
Worked with third party suppliers including graphic designer, printing house, card production house, KYC third party verification providers, courier company, call centre, etc.
Worked with Altair web designer on website development needs
Worked with Altair legal where required
Interacted with payment processor on technical requirements
Worked with other service providers on technical integration requirements
Performed end-to-end testing
Liaised with MasterCard on necessary approvals and/or advice as necessary
Identified and mitigated any project risks and issues
Submitted change requests as needed
Developed and distributed progress reports
Worked with Altair UK and Symmetrex US (previous subsidiary of Altair and payment processor) staff on project delivery

Senior Project Manager, PMP | Nedbank
2005 - 2008

Accounting, Banking and Finance

Nedbank Group Ltd offers a wide range of wholesale & retail banking services.

Responsibilities included:
Managing a Line Team: Ensuring staff retention; Performance appraisals; Development; Daily administration.
Managing a Project Team: Allocation of tasks; Planning; Performance appraisals; Managing & tracking of task delivery; Liaising with line manager on person’s required development.
Key Relationship Management: Building/Maintaining customer relationships.
Project Deliverables: Initiation; Planning; Execution; Control; Closure & Handover; Audit. Monitoring & tracking of project deliverables against set objectives, timelines, costs & resources; Managing & mitigating risks.
Meeting Financial Objectives: Size extent of project and define costings; Develop & submit budget proposal for approval; Manage & track financials; Forecast budget iterations. Submit change requests as needed; Benefit harvesting considerations.

Market Development/Marketing Manager | MetraTech Corp.
2004 - 2005

ICT and Telecommunications

MetraTech Corp is a leading provider of Web Services-based billing, enterprise customer self-care, and partner management.

Global event management and obtaining speaker engagements
Partner marketing program (joint marketing/events)
Competitor analysis
Public relations and Analyst relations
Internal communications
Website design and maintenance
Intranet maintenance
Market and Business Development

Co-owner with my husband, Guy | Toxik
2003 - 2003

Marketing, Advertising and Public Relations

Marketing Manager | UshaComm
2001 - 2004

ICT and Telecommunications

Pre-IPO, UshaComm is a global software technology firm offering optimal billing and customer care products for all communications service providers.

Managed UshaComm's marketing communications activities for EMEA region. Redefined company branding through both printed and electronic materials.
Responsible for the management of all key corporate marketing activities, including: web development and usage; advertising; event management; direct mail; telemarketing; public relations, branding and marketing collateral
Developed and co-ordinated strong internal relationships with all of UshaComm's business units, specifically with Sales and Channels
Responsible for defining and managing the marketing plan and budget, and managing expense control

Marketing Manager | MaxBill
2001 - 2001

ICT and Telecommunications

Pre-IPO start-up Telecommunications Company; specializing in Customer Care and Billing targeting xSP's, CLECs, resellers, wireless carriers, cable operators and utility companies.

Established, directed and managed the marketing activities for MaxBill, including marketing communications, project management, and staff supervision. Implemented strategies for market penetration.
Event management
Managed in-house production of marketing activities including brochures, company web site, signage and collateral pieces for trade shows
Public relations and corporate communications
Launching of new products
Media planning and analysis for print and electronic media campaigns
Working together with 3rd party vendors
Monitor competitor advertising and written materials
Develop and maintain library of creative materials
Strategic marketing and planning
Plan overall marketing budget and control expenses
Liaison between Israel, USA and UK offices with regards to marketing

Marcom Manager | AudioCodes
1998 - 2001

ICT and Telecommunications

Pre-IPO start-up, which went public in the year 2000. AudioCodes designs, develops and markets enabling technologies and communication components for the transmission of voice, fax and data over packet networks.

Created and implemented product promotional campaigns for AudioCodes' Marketing Department.
Management of international trade shows, conferences and other sponsored events
Booth design and logistics
Oversee partner program
Web site design and maintenance
Selection, negotiations and management of 3rd party vendors
Develop and produce collateral materials, sales support tools, presentations, direct mail, Internet/Intranet based projects, advertising and promotional giveaways
Literature fulfillment coordinator
Monitor competitor materials
Develop and maintain library of creative materials
Create and manage lead database
Plan overall marcom budget and control expenses
Liaison between Israel, USA and China office

Marketing Coordinator | Cimatron
1995 - 1998

ICT and Telecommunications

Leading developer of integrated CAD/CAM solutions for the tooling industry.

Supported corporate and divisional marketing communications and public relations functions.

Management of international trade shows
Assisted in arranging press conferences, media mailings as well as exhibit requirements for national conferences
Produced marketing materials
Compiled sales kits and distributor packages
Responsible for promotional items, gifts and gimmicks
Company newsletter
Built and maintained a library of marcom materials
Compiled presentations and templates for the marketing division
Handled press requests for product information
Built and maintained contacts database
Responsible for production of customized distributors' marketing materials, from getting quotations, translations, supervising production and purchase orders
Packaging and shipping
Maintain budget records, track all expenses and process invoices for payment.

Marketing Assistant | First National Bank
1993 - 1994

Accounting, Banking and Finance

Marketing Assistant at FNB, Rivonia where I assisted in marketing aspects for Rivonia, Johannesburg area (South Africa).

Assisting in management of international trade shows
Assisted in special events, conferences and exhibitions
Assisted in compiling press kits and other material for press/investors and potential customers
Compiled presentations
Generated reports
Tracked and maintained inventories of marketing materials
Maintained inventories of photos, artwork and files
Logistics for meetings
Provide sales and marketing support
Assisted in establishing customer service guidelines

Educational history


APM Group

2008 - 2008

PRINCE2 Practitioner Certification - Project Management

Project Management Institute (PMI)

2008 - 2008

Project Management Professional (PMP) - Project Management

Rochville University

1996 - 2003

Bachelor of Business Administration - Marketing Management and General Management

Alphen Park

1986 - 1992

Waterkloof Primary

1980 - 1988

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