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Lindy Lourens

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Lindy Lourens

Results & deadline driven Snr. Manager


Currently resides in: Western Cape, South Africa

Born in Tzaneen South Africa

Ability to successfully work to strict deadlines, under pressure and independently.
Very strong focus on attention to detail.
Strong interpersonal and communication skills.
Very good presentation skills.
Strong communicator.
Systematic approach to problem solving.
Manage multiple projects simultaneously.

Business Objective: To continue to develop as a professional individual and add value to an organization by using my extensive experience in key client development, management, retention and new business acquisition.


Business Address

Somerset West, Cape Town, South Africa


Professional details

Previous Position(s)

CLIENT RELATIONSHIP MANAGER | Marketing | EK Kanoo
Manama, Bahrain | December 2015 - December 2016

Other

Managed all marketing requirements for passenger brands including Volvo, Subaru, Citroën, Chery, BAIC, SsangYong and commercial brands including Hyundai, HINO, Daewoo, Maxus and Isuzu.
Co-managed all marketing, branding and event activities for McLaren.
Established and maintained relationships across MotorCity sales and service divisions.
Managed marketing projects from cradle-to-grave across all elements, including creative, digital, print, outdoor, internal/external events and new product launches.
Managed internal team members to make sure that below the line (BTL) projects, product launches and event deadlines were met.
Preparation of detailed creative briefs to ensure that the client’s requirements were correctly interpreted by all internal stake holders and departments.
Mentoring team and implementation of processes to track and manage projects and outcomes.
Analyzing reports, month-on-month sales figures and industry comparison to address competitor campaigns.
Simultaneous management of multiple, complex projects.
Addressing and resolving client concerns.
Managing client expectations and demands and negotiating realistic timelines for projects.
Monitoring Social Media sites, creation of content and content plans for various platforms.
Communication of complex or sensitive subjects internally.
Proof reading of marketing and PR material to check accuracy of content.
Preparation and presentation of weekly status reports to client.
Preparation of detailed monthly and quarterly reports to management and client.


SNR REGIONAL DIGITAL ACCOUNT MANAGER | MediaWorx | Foneworx (Pty) Ltd
Somerset West, South Africa | 2005 - October 2015

ICT and Telecommunications

Promotional campaign development making use of technology such as SMS, USSD, IVR, MOBI, MMS.
Strong focus on USSD services.
Project manage campaigns/services to ensure deadline are met
Conceptualize digital media campaigns together with leading agencies for national key clients to maximize consumer reach.
Effective Problem solving
Ongoing training and consulting with key advertising agencies
Strategic alignment of mobile bearers to support and enhance creative campaigns
Manage multiple concurrent campaign projects/ project plans
Manage relationships between company, advertising agency and client/end user.
Build and maintain effective relationships with clients to ensure business retention.
Prepare detailed campaign instructions/ scope of work to ensure that technical team develops services in accordance with client instruction.
Detailed reporting and tracking of campaigns from cradle to grave.
Post Campaign analysis.
Manage project plan and processes of bespoke development of new services for key clients.
New business development.
Responsible for securing and stabilizing Cape regional market through systematic approach to business.
Achievement of monthly and yearly targets.
Manage regional office


NATIONAL KEY ACCOUNT MANAGER, CELL C (PTY) LTD | Cell C
Cape Town, South Africa | November 2003 - June 2004

ICT and Telecommunications

Management and development of key retail accounts on national level.
Sales forecasts and correct cellular product mix based on LSM and other marketing data. Formulating yearly and continual vision and strategy for each channel to increase market share through national promotions. Stock control management. Monitor and control budgets per respective channel. National communication with sales staff. Store visits to ensure product alignment. Develop marketing campaigns in conjunction with clients.
Building and maintaining effective relationships with retailers and staff. Product launch planning in conjunction with national outlets. Ensure channel targets achieved. Control and implement training.


CORPORATE SALES EXECUTIVE, CELL C (PTY) LTD | Cell C
Cape Town, South Africa | January 2002 - November 2003

ICT and Telecommunications

Corporate Account management. New business acquisition. Business retention. Ad hoc direct sales. Cold calling to ensure revenue generation. Develop account plans to ensure correct product mix per client. Cellular analysis to determine correct product offering/mix. Product and proposal presentation at senior management and board level. Negotiation of discounting structures for Strategic Corporate clients.


BUSINESS DEVELOPMENT MANAGER, ITOUCH | iTouch
Cape Town, South Africa | July 2000 - November 2001

ICT and Telecommunications

Corporate communication & Consulting. Product development planning. Technical solution selling e.g. Subscriptions services. Cellular audits to increase productivity e.g. bulk SMS. New business acquisition and retention of existing business. Training on new products.
Presentations and proposals to senior management / board level


BUSINESS DEVELOPMENT MANAGER | MTN GROUP LTD
Cape Town, South Africa | September 1998 - July 2000

ICT and Telecommunications

Corporate Communication and consulting, Cellular audits. Strategic product development. Technical solution selling & development facilitation. New business acquisition and retention of existing business. Development profiling of groups to ensure correct product mix to enhance productivity. Training and presentations on new trends, products. Proposals and presentations to senior management/board level.


BUSINESS DEVELOPMENT MANAGER | MTN GROUP LTD
Cape Town, South Africa | September 1998 - July 2001

ICT and Telecommunications

Corporate Communication and consulting, Cellular audits. Strategic product development. Technical solution selling & development facilitation. New business acquisition and retention of existing business. Development profiling of groups to ensure correct product mix to enhance productivity. Training and presentations on new trends, products. Proposals and presentations to senior management/board level.

Educational history

Secondary

Pretoria North High School, Pretoria, South Africa (1988)

Tertiary

Damelin

Cape Town, South Africa | 1999 - 1999

Business Management - Business

Financial Accounting, Business Finance, Human
Resources, Business Policies, Marketing, Executive
Development

Damelin

Cape Town, South Africa | 1999 - 1999

Project Management - Project management

Project Selection & Scope Overview, Organisation & Team building, Effective project planning steps, implementation, Managing the plan during work in progress, Progress Control

ISM (IBM)

Johannesburg, South Africa | 1991 - 1991

AS400 programming - Programming

Programme Design & Programming

Proficiency Systems

Pretoria, South Africa | 1990 - 1990

RPGIII programming - Programming

Programme Design & Programming

Achievements

Other Achievements

Photography | 2008

Winner of Greyton Photography competition

Writing | 2000

Writer of monthly column in Shape magazine SA

Activities

Memberships

Gordons Bay Art Group

Member

Other Activities

Travelling

Traveller

We travel into Africa on a yearly basis . Visited Namibia, Botswana, Zimbabwe and Zambia

Writing

Writer, 2000 - 2000

Writer of monthly column in Shape magazine SA (2000)

Photography

Freelance Photographer

Published in Drive Out Magazine, Tracks for Africa travel
guides, Corporate events, Weddings.

Painting

Artist

Member of the Gordon’s Bay Art Group : Participate in monthly exhibitions

Testimonials

R.F. HUGHES, MD HG80

""...Lindy introduced us to Foneworx, and over the following 9 years Lindy became an integral part of our team whenever any promotional activity was planned on any of the brands in our care. Lindy’s level of professionalism is unequalled, and we came to
view her as the most reliable asset. Her integrity is beyond question..."
" - 2015

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