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Lungisa E Sonqishe


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Lungisa E Sonqishe

Personal Brand Strategist, Career Coach & Speaker

Currently resides in: Western Cape, South Africa

Born in Pretoria South Africa

I assist small business owners establish who they truly are and how to differentiate themselves in order to standout. I help clients reach specific life goals that enhance their growth in the absence of limiting beliefs. I have a passion for bringing out the best in others, especially women as they are the greatest and most important influencers. My (almost) 13 years living abroad in 3 different countries gave me a deeper understanding that even though we are all different, we all want the same things in life. It’s that uniqueness in each of us that opens-up our different paths, which essentially lead to the same goal. And that goal is having contentment. Therefore, my purpose is to Ignite the very thing that makes us different from one another and demonstrate that if we own it, we can capitalise on it.

Business Address

Milnerton, Cape Town, South Africa

Professional Portfolios

View all portfolios→

Shine in the Workplace

in Shine in The Workplace

OK! Magazine

in Presenting

Professional details

Current Position(s)

Personal Brand Strategist, Career Coach & Keynote Speaker | 3LEVEN11 (Eleven11)
Cape Town, South Africa | January 2005 - present

Life Coaching and Motivational Speaking

I help small business stand-out from the crowd. Hence, my slogan 'I see you'. I assist small business owners establish who they really are and how to differentiate themselves from their competition.
I remind them how important it is to be true to themselves and communicate their brand consistent with their own values and mission in life.

I help executives, entrepreneurs and small businesses embrace their unique selling point and use it as part of their marketing strategy. These are business owners that want to strategically improve their company’s presence, visibility and online marketing techniques using the social media.

I consult with individuals, assisting them to build a solid Personal Brand that will distinguish them from their competitors. This process helps them stand-out and be appealing to potential employers. Let me point out that establishing a Personal Brand is really about creating an image for yourself, how you want to be perceived by potential employers, current employers and people within the same business or industry.

Previous Position(s)

Image Consultant | Elite Conseils
Dubai, United Arab Emirates | 2010 - August 2014

Life Coaching and Motivational Speaking

Image consulting involves actively learning about the client and making a detailed inventory of the client’s image needs. As an Image Consultant I offered advice on Fashion, Appearance Management, Perception Management, Personal Branding, Reputation Management

My duties involved:
-Personal branding and changing the way one is perceived.
-Educating clients on the personal branding process and help the understand corporate cultures
-Establish and maintain effective working relationships with clients, media representatives and use these relationships to develop new business opportunities.
- Featured fashion style writer in OK! Magazine - Dubai.
- Dressing clients for special events.
- Independently help clients cultivate their brand and define/refine their image.

Account Manager | Client Services | Omnia
Dubai, United Arab Emirates | 2007 - November 2010

Marketing, Advertising and Public Relations

Involves working in the fast-paced industry of advertising and digital marketing. Furthermore, it encompasses being in charge of overseeing the smooth running of an advertising and marketing campaign, from briefing designers to controlling the budget.

My role was:

Managing a portfolio of accounts.
Using contacts to generate new business.
Acting as a liaison between client and team of staff.
Working with clients to determine scope of work.
Working with client-assigned team of Art Directors, Writers, and Production personnel in selecting appropriate project solutions and estimating costs.
Developing and submitting proposed programs and estimated budgets to Client for approval.
Monitoring budgets and keeping client apprised of adjustments or revisions to budgets and outstanding invoices owed.
Working in close partnership with Business Development Manager to identify potential new business opportunities, and develop plans and action steps to secure such business.
Working with Brand Strategists to ensure a consistent and effective brand message.
Contributing to in the branding creative process, assisting with positioning recommendations and defining brand elements and tone.

Marketing Coordinator | Marketing | African & Eastern
Dubai, United Arab Emirates | 2005 - 2006

Consumer Goods, Fashion and Retail

Managing Remy Martin Cognac Brands.
Completing a brand plan for Remy Martin for 2005/06.
Identifying focus segments in the On Trade market.
Developing appropriate marketing strategies.
Preparing a market analysis report to be given to the Principal each month.
Liaising fully with the advertising agencies/ printers for any locally required support material

Educational history


Sunward Park High School, Boksburg, South Africa (1993)



Cape Town, South Africa | 2017 - 2017

Alchemy - The Art and Science of Co-Facilitation - Co-facilitation Coaching


Cape Town, South Africa | 2015 - 2015

Fundamentals of Organisation and Relationship Systems Coaching - Coaching

Organisational relationship systems

School of Natural Holistic Sciences

London, Canada | 2014 - 2014

Advance Life Coaching - Career Coaching

A process of working through challenging issues towards empowerment, self-confidence and a happier, more productive life.

Inholland universite of applied sciences

Amsterdam, Netherlands | September 2003 - June 2007

BA, International Communication - Mass Communication

Mass Comm
Corporate Comm
Visual Comm
Computer Mediated Comm



Vice Captain | 1993

High School Netball Vice Captain

media exposure

Capricon Voice | 2017

A campaign to empower women to pursue their dreams and ace job interviews was attended by many and all in attendance left feeling inspired

SME South Africa | 2015

Could a business coach help you become a better entrepreneur?

Competitive Accomplishments

Full Colours in Netball (Eastern Transval) | South African Netball Competition | 1993

High School Netball championship in South Africa

Other Achievements

Surf School of Shine Course Content writer | 2017

Surf encourages women to be dazzling! The Surf School of Shine aims to extend this promise by providing a platform that allows you to build CAREER CONFIDENCE through free online courses and inspirational content to guide you in your career. Whatever stage in your career you are in, Surf's School of Shine will support you with practical tools and tips to succeed in the workplace.




Registered Coach, December 2014 - present


Free Online Magazine "Self Development & Inspiration Mag"

Editor, 2015 - present

My mission is to activate the spark within others and remind them of their greatness, and to act as the way-shower to their true passion.

Other Activities

Avid Reader

Reader of Books, 1990 - present

Interested in Business books, Metaphysics, Quantum Physics, Egyptology, Philosophy


Bonolo Mokotedi

"“Choosing Lungisa as my coach was the best decision, from our first conversation I felt like she understood me and what I wanted to achieve. Through our sessions I felt like we were working as a team to bring out in me what was already there, like a butterfly coming out of a cocoon. The GROW model worked to encourage me to enforce my goals with actions. Lastly I now have a new appreciation for personal branding thanks to her passion for its importance.” Bonolo Mokotedi, Researcher at Gain Group" - 2016

Zukisa Tshotyana

"“After a bad experience I had that left me confused and without a direction I knew I have to speak to someone or else I will lose it. I met Lungisa and we worked on series of challenges that I had at that time, minimising them by priorities. What I've enjoyed working with her was the fact that she never pushed me to quick fixed solutions, she allowed and motivate me to first understand why I'm in that situation and guide me to find solutions by myself.
Through number of materials, advise and models (GROW, SMART... etc)I began to believe and understand myself. Mimi is one person who is passionate and dedicated to her work, she has that kind of energy and presence that after or during the session you feel recharged and you can take over the world.
Ever since we started working together we met on weekly basis. Before I met her I didn't know much about personal branding, right now I know the importance and perceived value of personal branding. And we are still working on that and I'm enjoying.
I'm becoming...
” Zukisa Tshotyana, Founder at Tshotyi Holdings
" - 2016

Dr Millicent Atujuna

""There are not many times that you meet a person who makes such a fundamental and significant impact in your life, and for me personally, that’s what I have found working with Ms Lungisa Sonqishe. The journey I have travelled with her as my life coach has been life changing and at the same time fulfilling both mentally and spiritually, and for me that is what making a difference in people’s life is about". Dr Millicent Atujuna, Socio-Behavioural Scientist, DTHF, UCT" - 2015

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