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Lynne McCarthy

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Lynne McCarthy

Lynne McCarthy

Nickname: 'Lynnie'

General Manager Growth Marketing & Communications


Currently resides in: Gauteng, South Africa

Born in Knysna South Africa

Over 20 years snr marketing experience;
over 40 contactable references on linkedin & available immediately for any permanent or consulting role.
https://za.linkedin.com/in/lynnemccarthysa
Online portfolio: http://lynnemccarthy.com
Development & Implementation, strategic and operational Marketing, Brand & Communication strategies & plans to multi industry verticals, and franchise/ multi-vendor marketing management experience within IT, ICT, cyber security, telecoms and retail, etc.
Management of all marketing initiatives on a senior EXCO level on a local and international basis.
Driving new business & customer contingency by delivering ROI onto sales pipeline; facilitating marketing from a cost centre to a profit centre.
Creating an online footprint by website & social media optimization.
Formulating & development of internal and external communication strategies.
Managing and implementing growth hacking methodologies.
Brand and product development and management.
New product development.
Procurement & design of marketing materials.
Channel and reseller relationship management.
Research & development and swot analytics.
Project design, implementation and management of multiple below, above and online marketing projects and promotions.
Events management
Implement and manage effective database and CRM management systems to facilitate increased cross selling and key channel partnerships management and development.
Develop and management of a marketing budget to activate multiple project plans.
Quarterly and annual reports.
Sales support.
Digital & online marketing; Google AdWord certified.
Public relations and brand development
Conceptualising and forming of loyalty programmes.
Management and appointment of key agencies and 3rd party service providers.
People management duties related to staff such as performance management, talent management and career management, as well as team management (up to 26 members)
Customer relationship management.


Web presence

Business Address

Bryanston, Sandton, South Africa, 2191


Professional details

Previous Position(s)

GM Marketing | Marketing | Bridgestone South Africa
Johannesburg, South Africa | August 2010 - August 2013

Marketing, Advertising and Public Relations


General Manager Growth Marketing & Communications | Marketing | Lynne McCarthy Marketing
Johannesburg, South Africa | 1998 - 2017

Consumer Goods, Fashion and Retail

General Management
New business development
Development & Implementation, strategic and operational Marketing, Brand & Communication strategies & plans to multi industry verticals, and franchise/ multi-vendor marketing management experience within IT, ICT, cyber security, telecoms and retail, etc.
Management of all marketing initiatives on a senior EXCO level on a local and international basis.
Driving new business & customer contingency by delivering ROI onto sales pipeline; facilitating marketing from a cost centre to a profit centre.
Creating an online footprint by website & social media optimization.
Formulating & development of internal and external communication strategies.
Managing and implementing growth hacking methodologies.
Brand and product development and management.
New product development.
Procurement & design of marketing materials.
Channel and reseller relationship management.
Research & development and swot analytics.
Project design, implementation and management of multiple below, above and online marketing projects and promotions.
Events management
Implement and manage effective database and CRM management systems to facilitate increased cross selling and key channel partnerships management and development.
Develop and management of a marketing budget to activate multiple project plans.
Quarterly and annual reports.
Sales support.
Digital & online marketing; Google AdWord certified.
Public relations and brand development
Conceptualising and forming of loyalty programmes.
Management and appointment of key agencies and 3rd party service providers.
People management duties related to staff such as performance management, talent management and career management, as well as team management (up to 26 members)
Customer relationship management.

Educational history

Tertiary

UnivLM

Dallas, United States of America | April 2008 - October 2015

Doctorate Philosophy & Metaphysics - Industrial psychology, human behavioural sciences, philosophy

Distance learning

University of Pretoria

Pretoria, South Africa | February 1993 - October 1997

Bachelors - Business

Pretoria Technikon

Marketing- Brand Management & Public Relations

Activities

Memberships

Chief Marketing Officers

Advisor, August 2010 - present

community

Angels' Hands SA Non Profit Charity Foundation

Founder & Volunteer, February 1995 - present

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