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in Bethlehem South Africa
Marketing and corporate communication specialist. Experienced in strategy formulation and implementation, reputation and brand management, media management, publicity, crisis management, web sites, corporate publications, large events, advertising, project management. Ex-journalist. Runs private consultancy and teaches part-time. Reading for a PhD in Business Administration.
Bellville, Cape Town, South Africa
Academia, Education and Training
Member of the executive of the University of Stellenbosch Business School. Portfolio: Business development, marketing and external relations.
Business development: responsible for strategies to develop corporate connections and to do business with them; development of partnerships with industry and other stakeholders.
Marketing: responsible for market intelligence and market development, country-wide, in Africa and internationally; corporate and product marketing and branding strategy.
Communication and external relations: responsible for relationship building; corporate reputation management.
Marketing, Advertising and Public Relations
I am a consultant in the area of reputation management, strategic corporate communication, marketing communications and marketing research. I have worked with large and medium sized companies in the agricultural, chemical, retail, media, financial, higher education and legal industries. I do qualitative and qualitative research, create marketing and communication strategies. I assist organisations to integrate their marketing and communication activities and implement their communication and marketing strategies. I teach in the area of reputation management, leadership communication and strategic communication.
Member of ExCo at University of Stellenbosch Business School. Responsible for formulating and implementing the marketing, communication, product and network (external relations) strategies of the School. Responsible for brand and reputation management and promotion of the degrees and other academic programmes.
Consulting and Project Management
Started a Marketing and Communication function at thew University of Stellenbosch Business School. Also responsible for alumni relations.
Managing client accounts; client service; managing advertising projects from start to finish; building client relationships
I did consulting ork for companies in the area of marketing, marketing communications, public relations and corporate communication. I worked with large and medium sized companies in the agricultural, retail, media, and tourism industries. I drew up strategic plans for communication and marketing and assisted organisations to integrate all their marketing and communication activities.
Agriculture, Forestry and Fisheries
Started a corporate communication function at Cape Agri, including a new magazine which was the largest agricultural magazine for the Western Cape, South Africa. Managed events, promotions, media relations. Helped position the retail chain of Cape Agri.
All editorial functions at a regional newspaper, including writing, editing, layout and photography.
Publishing, Printing and Print Media
Writing articles for mainstream media (magazines and newspapers) and articles for in-house corporate magazines and yearbooks
Broadcast Media, Multimedia and Film
General news coverage; subediting; writing for feature pages and special promotions pages.
2006 - 2012
Reading for a PhD - Corporate Reputation
1999 - 1999
Senior Management Programme - General management
1980 - 1983
MA (Communication Science) - Corporate Communication
Member, June 2008 - present
Member, January 2006 - present
Member, January 1984 - present
Eager learner, 2005 - present
Keen supporter, 1990 - present
Member, 1995 - present
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