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Marietjie Wepener

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Marietjie Wepener

Marketing Director at Stellenbosch Business School


Born in Bethlehem South Africa

Marketing and corporate communication specialist. Experienced in strategy formulation and implementation, reputation and brand management, media management, publicity, crisis management, web sites, corporate publications, large events, advertising, project management. Ex-journalist. Runs private consultancy and teaches part-time. Reading for a PhD in Business Administration.

Contact details

marietjie.wepener@usb.ac.za

marietjie.wepener@gmail.com

O: +27219184224


Web presence

Business Address

Bellville, Cape Town, South Africa


Professional details

Current Position(s)

Deputy Director: USB (Business Development, Marketing and Communication) | University of Stellenbosch Business School
2006 - present

Academia, Education and Training

Member of the executive of the University of Stellenbosch Business School. Portfolio: Business development, marketing and external relations.
Business development: responsible for strategies to develop corporate connections and to do business with them; development of partnerships with industry and other stakeholders.
Marketing: responsible for market intelligence and market development, country-wide, in Africa and internationally; corporate and product marketing and branding strategy.
Communication and external relations: responsible for relationship building; corporate reputation management.


Part-time Consultant | own business
2003 - present

Marketing, Advertising and Public Relations

I am a consultant in the area of reputation management, strategic corporate communication, marketing communications and marketing research. I have worked with large and medium sized companies in the agricultural, chemical, retail, media, financial, higher education and legal industries. I do qualitative and qualitative research, create marketing and communication strategies. I assist organisations to integrate their marketing and communication activities and implement their communication and marketing strategies. I teach in the area of reputation management, leadership communication and strategic communication.


Deputy Director | Business Development, Marketing and Communication | University of Stellenbosch Busines School
Cape Town, South Africa | November 1997 - present

Marketing, Advertising and Public Relations

Member of ExCo at University of Stellenbosch Business School. Responsible for formulating and implementing the marketing, communication, product and network (external relations) strategies of the School. Responsible for brand and reputation management and promotion of the degrees and other academic programmes.


Previous Position(s)

Manager: Marketing and Communication | University of Stellenbosch Business School
1997 - 2006

Consulting and Project Management

Started a Marketing and Communication function at thew University of Stellenbosch Business School. Also responsible for alumni relations.


Manager: Client Services | Pro-Ad
1996 - 1997

Marketing, Advertising and Public Relations

Managing client accounts; client service; managing advertising projects from start to finish; building client relationships


Part-time: consultant - communication, marketing, public relations | Self-Employed
1993 - 2002

Marketing, Advertising and Public Relations

I did consulting ork for companies in the area of marketing, marketing communications, public relations and corporate communication. I worked with large and medium sized companies in the agricultural, retail, media, and tourism industries. I drew up strategic plans for communication and marketing and assisted organisations to integrate all their marketing and communication activities.


Manager: Corporate Communication | Kaap Agri
1986 - 1996

Agriculture, Forestry and Fisheries

Started a corporate communication function at Cape Agri, including a new magazine which was the largest agricultural magazine for the Western Cape, South Africa. Managed events, promotions, media relations. Helped position the retail chain of Cape Agri.


Editor | Swartland Monitor
1985 - 1988

Marketing, Advertising and Public Relations

All editorial functions at a regional newspaper, including writing, editing, layout and photography.


Freelance Journalist | own business
1983 - 1986

Publishing, Printing and Print Media

Writing articles for mainstream media (magazines and newspapers) and articles for in-house corporate magazines and yearbooks


Journalist | Media24 Limited
1976 - 1977

Broadcast Media, Multimedia and Film

General news coverage; subediting; writing for feature pages and special promotions pages.

Educational history

Secondary

Voortrekker High School, Bethlehem, South Africa (1973)

Tertiary

University of Stellenbosch Business School

2006 - 2012

Reading for a PhD - Corporate Reputation

Stellenbosch University/Universiteit Stellenbosch

1999 - 1999

Senior Management Programme - General management

University of the Free State/Universiteit van die Vrystaat

1980 - 1983

MA (Communication Science) - Corporate Communication

Activities

Memberships

Reputation Institute (RI)

Member, June 2008 - present

International Association of Business Communicators (IABC)

Member, January 2006 - present

PRISA

Member, January 1984 - present

Other Activities

PhD student

Eager learner, 2005 - present

Rugby enthusiast

Keen supporter, 1990 - present

Gym fanatic

Member, 1995 - present

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