Mark Rawsthorne
Marketing Manager at Media24 Books: Leisure Books & Leserskring
Business Case Development
General Management
Brand Management
NPD
Product Management
Brand Building
Strategic Competitive Analysis
Qualitative Research Techniques
Social Media Strategy Development
Digital Strategy Development
Consumer User Interface Development
Business Address
11 Adderley St, Cape Town, South Africa, 8000
Professional details
Current Position(s)
Previous Position(s)
eStore Manager 36Boutiques |
Marketing |
MIH Group
Cape Town, South Africa | 2011 - 2011
Online Media, Internet and E-Commerce
Part of business management team. Responsible for the running, planning and success of all onsite promotions, including SEO, onsite SEM and product management. Managing a multi-facet team of PPC, UX Design and online merchandise specialists, and provide support services to Sarie's online team.
(Company) Marketing Manager (online and offline) |
36Boutiques
2010 - 2011
36Boutiques is South Africa's first premier online fashion event retailer. The company forms part of MIH Internet Africa. Based at 11 Adderley Street, Cape Town, South Africa.
Head of Marketing |
Breco (Pty) Ltd
2010 - 2010
Consumer Goods, Fashion and Retail
Full Brand Marketing Audit, including all process, sales and future growth/innovation opportunities including the creation of an innovation stream
Development of packaging, brand and customer strategy including:
Establishment of all marketing related agency relationships
Briefing, development and implementation of research
Establishment of a brand-led/oriented culture
Creation of the new company website & lead-generation CRM processes
Ad development and media rate negotiations
Contract negotiation and pitching; resource up sales force
Customer query resolution
PR and press-release writing
Arts, Culture and Entertainment
Full 360 responsibility for the marketing, campaign development, branding, sleeve development and marketing of all Catalogue titles for Universal Pictures UK Ltd. (approximately 2000 products) and specific new release Film and artist lead stand-up comedy Special Interest products
Management of artists and their management
Conception, design, strategy and implementation of new and existing artists
Management of P&L statements, advertising budgets and product budgets
Project and project team management, such that titles are both taken from New Release titles (theatrical and local acquisition direct to video) and locally acquired new release film
Creation and presentation of quarterly presentations and presentation to marketing teams, Senior Management team (Local Board) and retail customers (all to Board level)
Creation of advertising media, including creation of all above the line media as well as online. This included working with and developing campaigns for Play.com, Amazon.com and various other affiliate site. The creation standalone Flash and HTML based sites. The creation of online digital assets and the use of viral, social media and paid for online media.
Campaign implementation, management and effectiveness reporting vs agreed key metrics (profit targets, timelines and competitive impact analysis)
Talent management of world famous talent, in promotional and creative
Campaigns. Writing, editing and seeding of press-releases.
Member of the Blu-ray development committee, and Blu-ray specialist
New media specialist - have managed the design and implementation of numerous online campaigns from conception to role-out
Grew Universal category share from 11.5% - 16% in Q3 08, as a result of a new marketing strategy. Now leading studio in category
European Brand Manager - Trivial Pursuit |
Marketing |
Hasbro Europe
London, United Kingdom | 2007 - 2007
Consumer Goods, Fashion and Retail
Responsible for the brand management, game development and marketing of all Trivial Pursuit. Creation and development of all pan-EU communication strategies and advertising
Financial and Sales planning of all NPD and re-work products
New media brand development, including online and mobile game development
3rd party liaison, and management of 3rd party licensing affairs
Creation of pan-EU advertising and UK specific TV advertising
Licensor reporting
Sales package creation and assistance in sell-in
Ass. Regional Brand Manager: AMET |
Marketing |
Unilever
Durban, South Africa | 2006 - 2007
Arts, Culture and Entertainment
The regional growth plans and targets and SBM
Regional communication development, including ATL (television, print, Outdoor) and BTL (point-of-sale and activation premise)
Developed numerous television, print, outdoor and radio executions in conjunction with creative agencies
Qualified and proven copywriting skills, in ATL, packaging and print
Development of brand, category and SKU strategies, and was responsible for the management of Brand Iconography development, trade strategy and POS strategy along with Regional Senior Brand Manager
Ass Brand Manager |
Marketing |
Unilever South Africa
Durban, South Africa | 2003 - 2007
Marketing, Advertising and Public Relations
Hired as one of only 30 graduate recruits through Unilever’s Graduate Programme in 2003 (out of an initial approx. 2000 applicants)
Sunlight, Surf and Omo Assistant National Brand Manager - Including Sunlight and Surf Fabric conditioners and powders
Responsible for numerous brand relaunches, all of which resulted in incremental brand share growth
Educational history
Secondary
Wynberg Boys' High School, Cape Town, South Africa (1997)
Tertiary
Johannesburg, South Africa | 2012 - 2012
Harvard/Naspers NMIP Certificate in Media Management - Digital media and media strategy
1 of 50 participants, selected from across the Naspers group to participate in a Harvard Business School Case Study based week long programme gear towards developing future strategies in media and business management. Finished 3rd in class.
2012 - 2012
Certificate: IT for Management - Management Information Systems, General
2003 - 2005
Post Grad Marketing - Marketing Strategy & Advertising
1998 - 2000
BA Communication Science - Communication Science
