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Matthew Davison


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Matthew Davison

Digital Marketing Consultant - Travel Marketer

Currently resides in: Western Cape, South Africa

Born in Cape Town South Africa

Passionate about marketing, psychology, and travel.

My career started at Webtour Getaways while studying a BCom Marketing and Human Resource Management. This small startup allowed me to experience many different roles, here I found my love for marketing - mainly in content, social media and subsequently SEO.

A role as website and social media co-ordinator for,, and, gave me the opportunity to learn how marketing, psychology, UX and social media integrate. Over the years the Webtours Group became one of the top travel agencies in Southern Africa winning multiple awards.

My strength lay in the ability to analyse data and interactions across 4 different sites. I come to thoughtful conclusions using information to leverage opportunities and bring about growth.

After graduating I took a gap year and moved to Thailand, taught English and worked on digital projects with a variety of people teaching how best to optimise their online presence and streamline social media.

Returning to SA I joined a marketing agency where I could expand my skills and get exposure to bigger processes and systems. This led me one of the strongest SEM agencies in South Africa, ROI Media. I left ROI after 8 months to focus on marketing within the travel industry while developing a travel blog.

I'm addicted to growth. In myself, a brand, friends, a team or a website - that's what gets me up in the morning.

You can find out more about what I do and how I do it at or you can reach out to me @mattgdavison on most social networks.

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Current Position(s)

Founder | Marketing | Online Gusto
Cape Town, South Africa | 2015 - present

Marketing, Advertising and Public Relations

Client relationships and ranking websites

Digital Marketing Consultant - Founder | Online Gusto
2015 - present

A blog where I talk about my passions.

I use onlinegusto to document my views on marketing, growth, social media, SEO and a place where I can send friends and people if they need some help or advice. Admittedly I dont write on here enough.

It also acts as a mini portfolio where I mention some of the projects and jobs I have played a part in.

I'm currently not taking on any clients but I'm always on the lookout for new relationships to add to my network.

Previous Position(s)

SEO strategist | Marketing | ROI Media
Cape Town, South Africa | 2015 - 2016

Marketing, Advertising and Public Relations

I managed a portfolio of diverse clients and startups

SEO Consultant | Marketing | TACK & TUCK EQUINE STORE
George, South Africa | 2014 - 2017

Sport and Recreation

Website Development

Maketing Consultant | Marketing | Webtour Getaways CC
Durban, South Africa | 2009 - 2017

Travel, Tourism and Hospitality

SEO consulting for

Educational history


York High, George, South Africa (2010)



Cape Town, South Africa | 2011 - 2015

Bcom - Marketing

Graduated with a Bcom Marketing management with a few extra modules in Human Resources

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