Mo - Ya'eesh Cader

Nickname: 'Mo Ya'eesh'

Digital Manager (National Marketing)

Currently resides in: Western Cape, South Africa

Born in Johannesburg South Africa

I've been in Online / Digital Marketing for just under 9 years during which time I've been involved in ATL & BTL Marketing across Africa, Europe and the United States. I've been instrumental in executing online marketing strategies for digital agencies as well as retail clients.

I have majored in Economics and also expanded my tertiary knowledge to include Marketing, Business Management, English and Customer Behaviour.

With accredited certification in Digital Marketing, I've built a reputation in this dynamic environment for technical knowledge and online marketing synergy with other media, particularly print. I've also been on various committees with regards to legislature governing Online Direct Marketing, both locally & internationally.

I have fine-tuned other digital marketing verticals including Social Media marketing and campaign management, Mobile marketing with development and campaign implementation, QR Codes and its implementation into the business, ORM (Online Reputation Management) and research and development of new technologies and business critical tools including AR (Augmented Reality). To this end, I have helped synergise traditional print media and digital advertising to be more cohesive and complement each other. I have also managed numerous PPC campaigns, SEO copywriting, Analytics as well as managed and designed database & CMS systems.

My skillset comprises a full 360 Digital Marketing solution:

- Digital marketing & brand management - (Email, Social Media, Mobile, Web)
- Augmented Reality (AR) designer & concept analyst
- Database management
- Group financial newsletter Editor
- Campaign management and creativity
- Mobile App Projects
- CRM
- Research and development
- Mobi site development
- Reporting
- Project management - various web
- Online Reputation Management (ORM)
- Copy-writing
- Internal staff Training
- Digital Magazine marketing and online store listing

Professional Memberships:
- eMarketing Association (eMA)

Contact details

M: +27824542779

Web presence

Business Address

Cape Town, Cape Town, South Africa

Professional Portfolios

View all portfolios→

Editor: Group Financial & Property Newsletter

in My Projects

Digital Magazine - Online Store Marketing

in My Projects

Professional details

Current Position(s)

Digital Manager | National Marketing | Pam Golding Property Group
Cape Town , South Africa | 2010 - present

Property and Real Estate

Previous Position(s)

Online Marketing Coordinator (Part-time) | The Corporate Caterer
2009 - 2011

Educational history

Secondary

Gardens Commercial High School, Cape Town, South Africa (2002)

Tertiary

Stellenbosch University/Universiteit Stellenbosch

2003 - 2007

Bcomm - Economics

Achievements

media exposure

Cape Town Active | 2012

Blogger Interview

Memeburn | 2012

Blog reference to twitter post

Activities

Memberships

eMarketing Association Network

Member, 2011 - present

Testimonials

Graham Starkey

"“Mo Ya'eesh Cader worked alongside me at RetailTribe for 4 years. He was always willing to help, pass knowledge, add ideas and suggestions to any problems or developments than needed attention. His attention to detail was fantastic often working in his own private time to research new technologies, processes and solutions to help improve the systems or work environment within the RetailTribe work place.

His knowledge of ISP and ESP was a tremendous asset to myself in the position held at RetailTribe.”" - 2011

Hanrie Buitendag

"“Mo was a great asset to our team. He is hard working and willing to go the extra mile to ensure that responsibilites are taken care of and deadlines are met. Mo will be a fantastic addition to any company.”" - 2012

Chris Haworth

"“I worked closely with Ya'eesh whilst re-designing and coding the Pam Golding Properties Monthly Newsletter earlier this year. He was a great client to work with and provided a outstanding brief. The project was completed well under schedule due to his diligence and attention to detail.” " - 2012