Nicholas Darius Maweni
Nickname: 'Nick'
Managing Director of Black Management Forum
Currently resides in: Gauteng, South Africa
Born
in Port Elizabeth
South Africa
Nicholas Darius Maweni is the Managing Director for BMF and was the executive at IBM, looking after sub-Saharan Africa. He was responsible for Marketing, Communications, Demand Programmes, Workforce and Field Enablement, Corporate Social Responsibility, Corporate Affairs and Market Insights.
Mr. Maweni served as the group marketing director of Crossroads Distribution, a leading logistics, transport and supply chain company in Africa, which owns outfits such as Skynet Worldwide Express. He is also chairman of Mawenguni Holdings, which owns the Virgin Mobile retail outlets in the Eastern Cape. He was executive head of Corporate Affairs at Virgin Mobile from the time of its launch in South Africa.Prior to him being at Virgin, Mr. Maweni was the marketing director at ATIO Corporation. He holds a Master's Degree in Business Administration, majoring in Strategic Marketing, from the United Kingdom.Mr. Maweni has received various awards, which include one from the Institute of Marketing Management, as well as the award for Citizen of the Year (1999) from the City of Port Elizabeth. He was the winner of the BMF Manager of the year award in 2010
Business Address
12 Summer St, Sandton, South Africa, 2128
Professional details
Current Position(s)
Serves as MD in partnership with the Board, responsible for the success of BMF. Together, the Board assure BMF’s relevance to the country, members, community, the accomplishment of BMF’s mission and vision, and the accountability of BMF’s to its diverse constituents.
Responsible for management and day-to-day operations and have the authority to carry out these responsibilities, in accordance with the direction and policies established by the Board. Also provide support and enable the Board to carry out its governance functions.
Previous Position(s)
Marketing & Communications Executive |
IBM
2010 - 2012
ICT and Telecommunications
DUTIES:
Build and manage customer demand, perceptions, relationships and satisfaction through orchestrated integrated marketing efforts that are created through a productive team environment, along with extraordinary partnerships with partners, sales & marketing colleagues, creative and marketing communications agencies.
Also actively promote the company and its products and services by implementing a focused marketing campaign based on actual market research including advertising, public relations and marketing communication.
The overall marketing objectives are aligned with the business objectives and continue to support the Europe Middle East Africa focus areas which include Geographical Growth, Public Sector, Services and Channels/Partners.
Responsibilities
• Develop and implement the marketing strategy in line with Africa Business Objectives
• Manage the implementation of strategic initiatives within budgetary guidelines
• Identify branding opportunities, and work closely with all business units to drive branding initiatives and creating demand for IBM’s solutions
• Ensures multi-year strategic plan and individual marketing activities are aligned with the business goals and integrated into global initiatives.
• Drive, direct and manage all key communications & branding events across all IBM Business Units.
• Responsible for the communication strategy in the company
• Ensure pro-active communication via appropriate mediums to all company stakeholders.
• Develop and Implement effective communication tools for both internal and external purposes.
• Ensure all communication messages are aligned and in support of the company’s values and strategic business activities.
• Develop strategies that will enhance the company’s public relations.
• Establish and manage relationships with internal and external stakeholders
• Develop and manage the Corporate Social Investment strategy for IBM as it related to the overall BEE strategy
Transportation and Logistics
To drive and support the business needs by managing and controlling all marketing functions of the company through divisional marketing managers. To implement strategic direction across all operating divisions of the group. Responsible for the day-to-day marketing operations and reports to the Group CEO and Board of Directors.
Responsibilities
• Using appropriate and agreed key measures, determine resource requirements in order to sustain and grow the business. The key measures include profitability ratios and resource planning as well as the business plan & marketing plan agreed on.
• Continually focus all divisions towards providing an excellent, professional client focused service in line with the brand values.
• Review and agree service standards e.g. tender processes, de-briefing processes, client service management processes and project management processes.
• Active participant at EXCO in the on-going development of the company’s mission, objectives, philosophy and culture.
• Build a cohesive senior management team to further the company’s mission, goals, philosophy and culture.
• Ultimate responsibility for account relationships, account management and profitability, quality work and client satisfaction.
• Act as role model in demonstrating key values of a leader in the organization. Lead by example in all aspects of management and quality.
• Identify and develop management and staff with a view to ensuring suitable succession planning within every level of the organisation.
• Ensure and oversee the development and integration of new services and products that can be marketed and sold to new and existing clients.
• Deliver strategic counsel and maintain relationships at the senior executive level.
• Ensure client satisfaction on all office accounts
• Act as communications and press officer of the company, including public representation, sales presentations, press releases, and conferences.
Corporate affairs |
Virgin
2006 - 2008
ICT and Telecommunications
DUTIES:
• Responsible for the communication strategy in the company including identification of key messages, for corporate strategy and all announcements.
• Serve as primary liaison between company and the investment community and media.
• Maintain and develop relationships with institutional investors and analysts.
• Ensure pro-active communication via appropriate mediums to all company stakeholders.
• Set strategies and objectives for the Corporate Marketing & Communications Department.
• Own and create marketing & communication excellence through marketing talent management, systems, and processes to drive Virgin Mobile objectives.
• Increase Virgin Mobile South Africa’s share of voice and image by enforcing adherence to Virgin Group’s brand, values, and tone in all marketing communications.
• Develop and execute key external and internal communications platforms in support of company business imperatives.
• Ensure effective communications support for strategic business activities.
• Manage communications teams responsible for internal and external communication.
• Manage large-scale ad hoc communications projects (e.g. BEE deal/Brand Activation).
• Proactive positioning of company in relation to the industry regulator
• Initiate proactive program of relationship building in government, industry, business
• Build relationships with key stakeholders, including governments, NGO’ s, multi-lateral institutions, advocacy groups to promote and enhance company image & reputation
• Effectively map key stakeholder communities that impact on the company reputation & develop stakeholder management strategy
• Leveraging Communication & PR tools to support strategic sponsorships
• Manage strategic sponsorship budget & Programs to enhance company reputation
• Leverage communication & PR tools to improve company image & reputation
• Manage agencies and get optimum productivity
• Full Internal Communications responsibility
• Serve as company spokesperson a
Marketing Director |
ATIO Pty Ltd
2003 - 2005
ICT and Telecommunications
Responsible for increasing company sales through lead generation by implementing and executing a professional and results driven sales strategy and customer relationship management program, including regular feedback in terms of sales forecasts and sales activities.
Was also responsible for actively promoting the company and its products and services by implementing a focussed marketing campaign based on actual market research including advertising, public relations and marketing communication.
ICT and Telecommunications
• Identify, plan and implement regional promotions and sponsorships.
• Ensure that all work is within the budget and the correct financial policies and procedures are followed
• Co-ordinate and host suites and special events
• Compile monthly reports on all aspects of marketing activities
• Control the issue of promotional and gift items
• Approval of all sponsorship request in the region
• Handle all media activities and corporate image in the region
• Managing public relations and speech writing & Press releases
• Formulation of communication strategies for specific activities
• Above and below the line advertising
• Classical Marketing
o Branding and brand management
• Company and product launches
• Assist sales force with promotions, selling aids, and product brochures
• Brand communication and promotional strategies
• Preparation of brand reports
• Problem solving on brand images
• Arranging press conferences and launches
• Relationship marketing with key roll players in the region i.e. dealers and SP's, local and national government.
• The building of strategic alliances and relationships which are mutually beneficial to the Organisation
ICT and Telecommunications
• Identify, plan and implement regional promotions and sponsorships.
• Ensure that all work is within the budget and the correct financial policies and procedures are followed
• Co-ordinate and host suites and special events
• Compile monthly reports on all aspects of marketing activities
• Control the issue of promotional and gift items
• Approval of all sponsorship request in the region
• Handle all media activities and corporate image in the region
• Managing public relations and speech writing & Press releases
• Formulation of communication strategies for specific activities
• Above and below the line advertising
• Classical Marketing
o Branding and brand management
• Company and product launches
• Assist sales force with promotions, selling aids, and product brochures
• Brand communication and promotional strategies
• Preparation of brand reports
• Problem solving on brand images
• Arranging press conferences and launches
• Relationship marketing with key roll players in the region i.e. dealers and SP's, local and national government.
• The building of strategic alliances and relationships which are mutually beneficial to the Organisation
