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Dr Oren Dayan

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Dr Oren Dayan

Oren Dayan


Born in Johannesburg South Africa

Oren has extensive experience in management and marketing. He gained much of his experience while he was employed as Marketing Director for two international Companies. In his career, Oren presented projects to the World Bank in Europe and Latin America. Oren provides consultation to various different companies both national and international regarding their marketing and especially online marketing strategies.

Oren is also on the board of The German Academic Advisory Board of Lupcon Center for Business Research (LCBR), and a full member of The European Marketing Academy (EMAC), Marketing Science Institute (MSI) and The American Marketing association (AMA).

Contact details

drdayano@gmail.com


Web presence

Business Address

Witwatersrand, Johannesburg, South Africa, 2000


Professional details

Current Position(s)

Head of Marketing Division | School of Economics and Business Science | University of the Witwatersrand
Johanennesburg, South Africa | 2011 - present

Accounting, Banking and Finance

Managing the marketing division. Strategic planning, staff management, lecturing and supervision of MBA and PhD students.


Previous Position(s)

Senior Lecturer | School of Business and Economic Science | Nelson Mandela Metropolitan University
Port Elizabeth, South Africa | 2009 - 2010

Marketing, Advertising and Public Relations

Lecture marketing, online marketing, business research and supervision of honours, masters, MBA and PhD students.


Marketing Director | Marketing | SouthMead
Tel Aviv, Israel | 1997 - 2008

Consulting and Project Management

Senior management. Marketing Management.


Marketing Director | Marketing | SouthMead
Tel Aviv, Israel | 1997 - 2008

Consulting and Project Management

Senior management. Marketing Management.

Educational history

Tertiary

Nelson Mandela Metropolitan University

Port Elizabeth, South Africa | 2007 - 2009

PhD - Marketing and Globalization

University of Port Elizabeth

Port Elizabeth, South Africa | 2003 - 2004

M COM - Marketing

Cum Laude

Port Elizabeth, South Africa | 2001 - 2003

Honours - Marketing and Globalization

Port Elizabeth, South Africa | 2001 - 2003

Honours - Marketing and Globalization

Port Elizabeth, South Africa | 2001 - 2003

Honours - Marketing and Globalization

Port Elizabeth, South Africa | 2001 - 2003

Honours - Marketing and Globalization

Port Elizabeth, South Africa | 2001 - 2003

Honours - Marketing and Globalization

Port Elizabeth, South Africa | 2001 - 2003

Honours - Marketing and Globalization

Port Elizabeth, South Africa | 2001 - 2003

Honours - Marketing and Globalization

Achievements

media exposure

Marketing Management | 2010

"....The book gives a wide overview of different branding strategies and is backed up by current examples from the South African business environment...."

The Herald | 2010

Dr Oren Dayan, who returned to NMMU at the beginning of the year to complete his post-doctoral studies....

Competitive Accomplishments

Johannesburg | WWWZA | 2011

Durban | WWWZA | 2010

East London | SAIMS | 2010

Durban | SAIMS | 2011

Port Elizabeth | SAIMS | 2009

Milan | EMAC | 2005

Milan | EMAC | 2005

Academic Achievements

Conference proccedings | 2006

Dayan, O. Arnolds, C & Tait, M. (2005). Marketing Strategies and Launching Tactics of High-Technology Products. 34th European Marketing Academy Conference (EMAC), Bocconi School of Management, Milan, Italy. 24-27 May 2005.

Conference proccedings | 2010

Hensens, W. Struwig, F.W. & Dayan, O. (2010). The reliability of data from guest reviews on Tripadvisor as a contemporary social media platform. 22nd Annual Conference of the Southern Africa Institute of Management Scientists (SAIMS). 12-15 September, Mpekweni Beach Resort, South Africa.

Conference proccedings | 2010

Hensens, W. Struwig, M. & Dayan, O. (2010). Hotel rating criteria used in hotel reviews on TripAdvisor. 28th EuroChrie Conference, 25-28 October 2010. Amsterdam Netherlands.

Conference proccedings | 2010

Dayan, O., Manthe, G. P. & Marriott, A. (2010). Environmental factors Impacting total brand image in the banking industry. 22nd Annual Conference of the Southern Africa Institute of Management Scientists (SAIMS). 12-15 September, Mpekweni Beach Resort, South Africa.

Conference proccedings | 2010

Dayan, O. & Arnolds, C. (2010). Improving Customer Relationship Management in Entrepreneurial Business. Entrepreneurship Education and Job Creation Conference. 17-18 November, University of Johannesburg Department of Entrepreneurship, Johannesburg, South Africa.

Conference proccedings | 2010

Dayan, O. & Struwig, M. (2010). Research in Marketing to the Senses: Current Status and Future Challenges. 39th European Marketing Academy Conference (EMAC), 1-5 June, Copenhagen Business School, Copenhagen, Denmark.

Conference proccedings | 2010

Dayan, O. & Arnolds, C. (2010). The Role of E-Business Tactics in Launching New Products: Comparative Study of Three Industries. 12th Annual Conference on World Wide Web Applications. 21-23 September, Graduate School of Business University of KwaZulu-Natal, Durban, South Africa.

Conference proccedings | 2011

Visser, I., Ventre, E. & Dayan, O. (2011). Impact of Social Media on the Brand Image of a Higher Education Institution. 23rd Southern Africa Institute for Management Scientists (SAIMS) Conference, Durban, 11-14 September 2011.

Conference proccedings | 2011

Perks, S. & Dayan, O. (2011). How Medium Size Businesses View the Marketing Concept. 23rd Southern Africa Institute for Management Scientists (SAIMS) Conference, Durban, 11-14 September 2011.

Conference proccedings | 2011

Dayan, O. & Arnolds, C. (2011). The Influence of Entrepreneurial and Market Orientation, TQM and Resources Management on Sales Growth. 23rd Southern Africa Institute for Management Scientists (SAIMS) Conference, Durban, 11-14 September 2011.

Conference proccedings | 2011

Dayan, O. (2011). Online Factors Affecting Brand Image. 13th Annual Conference on World Wide Web Applications, University of the Witwatersrand, Johannesburg, 14-16 September 2011.

Conference proccedings | 2011

Dayan, O. (2011). Electronic Service Quality in the Aviation Industry. 23rd Southern Africa Institute for Management Scientists (SAIMS) Conference, Durban, 11-14 September 2011.

Activities

Memberships

American Marketing association (AMA)

Member, 2010 - present

Marketing Science Institute (MSI)

Member, 2010 - present

The European Institute for Advanced Studies in Management. (EIASM)

Member, 2006 - present

European Marketing Academy (EMAC)

Reviewer, 2005 - present

International Retail and Marketing Review

Member of Board, 2010 - present

Acta Commercii

Member of the Editorial board and Scientific panel , 2011 - present

Lupcon Center for Business Research – Germany

Member of Academic Advisory Board , 2011 - present

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