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Reuben Phala

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Reuben Phala

Nickname: 'Theo'

Field Marketing Divisional Manager


Currently resides in: Western Cape, South Africa

Born in Johannesburg South Africa

Executive Leadership Programme @ Gibs ,NQF 7.
Senior Field Marketing Manager @ Smollan Group
Senior sales Manager @ Cell C
Accounts Manager @ Cell C

Contact details

O: 0113248000

M: 0847778095


Web presence

Business Address

150 Rivonia Rd, Sandton, South Africa, 2031


Professional details

Current Position(s)

National Field Marketing Manager CBS | Smollan Group
2010 - present

Consumer Goods, Fashion and Retail

Responsible for;
•Field marketing call cycle plannning.
•Sales & Marketing briefs.
•Campaign briefs.
•Product development & competitor Analysis.
•Mobile Banking in townships and rural areas.
•Training and merchandising .
•New business development.
•Enhance the Cell C brand thru new products roll out.
•Drive sales strategy and implement product roll out thru Field Marketing.
•Setting up of distribution channels in emerging markets.
•Database management.
•Pilot of new CBS Products and services.
•Reports generation.


Senior Field Marketing Manager | Telecoms | Smollan Group
Johanesburg, South Africa | 2010 - present

ICT and Telecommunications

Responsible for ;Monthly Campaign Briefs ,Promotions ,Field Marketing ,CAll cycles ,sales targets ,staffing ,managing a team,budgets ,communication ,training.competitor activities ,market segments. Sales Activites,Account Management ,Business development,outlets merchandising,Promotional Blitz,Adhoc Promotions,Community projects.


Previous Position(s)

Senior National Sales Manager CBS | Cell C
2009 - 2010

ICT and Telecommunications

•Monitor sales performance and ensure sales targets are met..
•Continually monitor contractual obligations and review performance in relation to contractual and performance obligations and take corrective action
•Establish and maintain effective communications with CSTs & Pre Paid Distributors at all times
•Analyze the CSTS ’Informal Market businesses to identify and develop business opportunities supporting the Company’s strategy and the CST & Informal market Department’s business plan
•Negotiate deliverables, time frames and resource allocation for various CST business needs.
•Formulate & implement the CST & Informal market strategy as per Company overall strategy.
•Give professional advice to CSTs when required.
•Drive developing products required by the CST environment, including all administrative duties.
•Regularly call on CSTS to learn their business and identify needs to enhance growth, as well as recommend corrective action for any weaknesses and threats
•Deduce and recommend alternatives of corrective actions (in terms of both prevention and troubleshooting) throughout the CST value chain both internally and externally
•Continually evaluate services provided to Cell C customers by CSTS
•Monitor competitive advantage of Cell C CST offering i.e.. source competitive information, track competitors’ media activity, make test calls to competitors customer service, evaluate international benchmarks of operators outside the RSA, compare with Cell C offering, draft reports on findings and make recommendations.
•Report, weekly and monthly, to the CST Manager on the performance of Cell C CST products, quality of service, reliability, competitive advantage etc.
•Report weekly and monthly to the CST Head.


CST Accounts Manager | Cell C
2008 - 2009

ICT and Telecommunications

•Accounts management and segmentation of key accounts.
•Continually monitor contractual obligations and review performance in relation to contractual and performance obligations and take corrective action
•Establish and maintain effective communications with CSTs at all times
•Analyze the CSTS’ businesses to identify and develop business opportunities supporting the Company’s strategy and the CST Department’s business plan
•Negotiate deliverables, time frames and resurce allocation for various CST business needs
•Give professional advice to CSTS when required / requested & develop business plans for corporate accounts.
•Act as the primary point of contact for CST non-procedural queries
•Manage and maintain strong internal & external relationships through leadership & coordination, and always ensure clear communication channels.
•Provide multi-level operational, technical and financial support to CSTS to ensure efficient operations & optimum increased revenue
•Drive developing products required by the CST environment, including all administrative duties.
•Regularly call on CSTS to learn their business and identify needs to enhance growth, as well as recommend corrective action for any weaknesses and threats
•Deduce and recommend alternatives of corrective actions (in terms of both prevention and troubleshooting) throughout the CST value chain both internally and externally
•Continually evaluate services provided to Cell C customers by CSTS in RSA, compare with Cell C offering, draft reports on findings and make recommendations.
•Report, weekly and monthly, to the CST Manager on the performance of Cell C CST products, quality of service, reliability, competitive advantage etc.
•Report weekly and monthly to the CST Head.


National Franchise consultant CellC | CellC 2002 -2003
2002 - 2003

ICT and Telecommunications

•Appointing of new Franchisees.
•Identify potential sites.
•Outlet positioning.
•Analysis of center demographics for new franchise owners at shopping mall.
•Define the roll out and outlet layout for best practice.
•Training and coaching of franchisees.
•Set outlets targets and stock forecast.
•Identify products and services to be available at the store level based on center demographics and LSM groups.


Field Marketing Consultant | MTN GROUP LTD
1999 - 2002

ICT and Telecommunications

•Outlet branding.
•Merchandising & training
•Arraging forecourt promotions at shopping centre.
•Stock forecasting,
•Generate weekly and monthly reports
•Managing Retail Acc & Wholesale Accounts

Educational history

Tertiary

GIBS

2011 - 2011

Certificate of completion - Implementing Sales Strategy

W&RSETA(GIBS)

2011 - 2011

Certificate - International Leadership Programm

GIBS

2009 - 2010

Funtional leadership certificate - leadership Management

GIBS

2009 - 2009

Presantation Skills - Marketing

GIBS

2008 - 2008

Advanced Key Accounts Management - SALES

Dale College

2008 - 2008

Certificate of completion - leadership Management

IMM

2003 - 2003

Finance for Non Finacial Managers - Finance

IMM /Franchising Plus

2002 - 2002

Certificate - Franchising

IMM

1992 - 1995

Marketing(incomplete) - Marketing

S E College

1991 - 1991

Matric - Commercial

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