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Rob Rodell


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Rob Rodell

Nickname: 'Rob Reverb Rodell'

Singer-songwriter, entrepreneur, music academic

Currently resides in: Gauteng, South Africa

Born in Johannesburg South Africa

Performing arts & songwriting
Music business education
Music business consulting
Marketing consulting

My primary goal is to grow my personal brand by serving others and helping them achieve their goals so that they can help me achieve mine.

Contact details

M: 0835607739

Web presence

Business Address

131 North St, Johannesburg South, South Africa, 2197

Professional Portfolios

View all portfolios→

Could This Be Love Music Video

in Rob Rodell's Artistic Portfolio

Music Video: O Holy Night (Live)

in Rob Rodell's Artistic Portfolio

Professional details

Current Position(s)

Owner, lecturer | The Music Business Academy
2008 - present

Academia, Education and Training

A music academy that specialises in detailed music business courses ranging from trends in the music industry to in-depth studies on music branding.

Owner | Rob Rodell
2008 - present

Arts, Culture and Entertainment

Big man. Big voice. Best described as Madonna meets Josh Groban, South African Music Award (SAMA) nominee Rob "Reverb" Rodell's music combines a classical background with contemporary sounds in the music industry.

Owner | Singers Inc.
2002 - present

Arts, Culture and Entertainment

A music consultancy which includes an indie record label, music publishing division, booking agency and a vocal school.

Previous Position(s)

Music business lecturer | Soul Candi Institute of Music
2009 - 2011

Arts, Culture and Entertainment

Oversee the co-ordination of music business education at SCIM

Co-performer | Namwaaka
Johannesburg, South Africa | 1997 - November 2011

Arts, Culture and Entertainment

Namwaaka is a singer-songwriter duo out of Africa.

Educational history


St Stithians College, Johannesburg, South Africa (1989)



New York, United States of America | June 2015 - June 2015

Certified Marketing Director - Marketing

An internationally recognised short course on marketing that complements my doctorate in marketing communications.

University of the Witwatersrand

Johannesburg, South Africa | 2012 - 2012

Certificate in Business Principles for Songwriters & Music Publishers - Music Management

Music business short course through Wits Plus, passed cum laude

University of Johannesburg

Johannesburg, South Africa | 2011 - present

D Litt et Phil - Marketing Communications

Dissertation on the growth of the person brand in the music industry, with specific focus on the New Economy and new media

University of South Africa/Universiteit van Suid-Afrika

Pretoria, South Africa | 2010 - present

BMus - Music

A music degree, with Music in History & Society and Composition Theory as the two majors

Trinity Guildhall Rockschool

London, United Kingdom | 2009 - 2009

LRSL - Licentiate in Singing

A performer's licentiate in singing, which entitles the holder to teach - the first person in the world to do the licentiate, passed cum laude

University of the Witwatersrand

Johannesburg, South Africa | 2006 - 2006

Certificate in Management & Marketing for the Music Industry - Music Management

A short course on the music business done through Wits Plus

Associated Board of the Royal Schools of Music

London, United Kingdom | August 2002 - August 2002

Diploma in Singing (Performance) - Music

A diploma in vocal singing (performance) that allowed me to complete my Licentiate in singing in 2009.

University of Johannesburg

Johannesburg, South Africa | 2001 - 2008

MA - Marketing Communications

Master's degree focusing on trend analysis in branding


Johannesburg, South Africa | 1993 - 1993

BA (Honours) - Communications

An post-graduate degree focusing on marketing and communications


Johannesburg, South Africa | 1990 - 1992

BA Communications - Communications

A degree specialising in the marketing and communications field



St Stithians Academic Prize | 1987

An academic prize awarded for outstanding achievement in subjects at school

Gold Certificate - Record Sales | 2015

Gold certificate presented by the Recording Industry of South Africa for sales of the single "Could This Be Love," written & performed by Rob Rodell featuring Cuebur and DJ Shimza

Cultural Colours | 1989

Cultural colours awarded by St Stithians for exceptional achievements in the field of culture (music, drama)

St Stithians Music Prize | 1989

Prize awarded for exceptional achievements in music

A++ Special Gold Certificate | 1989

Special gold certificate for solo singing, Pretoria Eisteddfod

Sandton Mayoral Trophy for the Hardest Trier | 1989

An award that is voted for by the high school boys at St Stithians College, that is based on the scholar they feel has tried the hardest during the year

Top Billing Momentum Lifestyle Music Award | 2006

Rob and music partner Tzipora were nominated in and won the music category of the Top Billing Momentum Lifestyle Awards, beating out future SAMA winners Goldfish and Moreira

Shortlist and nomination

National Finalist, Talent Africa | 2016

Rob Rodell was selected as a national finalist after the West Rand heats of the Talent Africa competition, where he performed two original songs

South African Music Awards (SAMAs) | 2011

Rob was nominated for his first SAMA in 2011, for the "A Cappella Christmas Vol. 1" album.

media exposure

Roodepoort Northsider | 2014

Rob Rodell performs original music in Christmas variety show at the Roodepoort Little Theatre (group picture)

SABC News | 2014

Consumers cut back on spending, but the Melville Christmas Market goes ahead to spread Christmas cheer, with musician and SAMA nominee Rob Rodell to perform

Northcliff Melville Times | 2014

Christmas cheer: Rob Rodell sings carols at the Melville Christmas Market

News24 | 2011

SAMA nominee Rob Rodell

Gauteng Film Commission | 2009

Rob Rodell offers a singing scholarship to a worthy candidate.

Northcliff Melville Times | 2013

Launch of the 'House Broken' album at Sophiatown Melville

Shopping SA | 2012

Using music to enhance your experiential brand - this article discusses the 3 Es of branding and then looks at how music can be used to enhance the experiential elements of the brand offering...

Look Local/Northcliff Melville Times | 2011

Rob Rodell, a doctoral student at UJ and BMus student at Unisa, has scored a hot on radio with his collaborative house track "Could This Be Love."

The Star Workplace | 2012

Music is a business, not a hobby... An article that inspires people to live their musical dreams in a sensible, sustainable way.

Academic Achievements

St. Stithians Academic Prize | 1987

Academic prize for highest marks achieved in subject

Dux Scholar | 1984

Dux Scholar Award at Broadlands Private Boarding School

Course passed cum laude | 2012

Business principles for songwriters and music publishers course at Wits passed with distinction, with full marks achieved for presentation delivered on the Solomon Linda/The Lion Sleeps Tonight case study

Subject passed cum laude | 1993

Advertising mini dissertation for Honours degree passed with distinction

Subject passed cum laude | 1991

Passed Journalism course for undergrad degree with distinction

Merit Bursary for Doctorate | 2011

Awarded a merit bursary by the University of Johannesburg to do a doctorate through the university.

Merit Bursary for Master's Degree Study | 1994

Awarded a merit bursary by the University of Johannesburg to do a master's degree through the university.

Other Achievements

Gold & Diploma Awards, National Eisteddfod Academy | 2015

Diploma and Gold Awards for Original Composition, performed at the NEA heats

48 Hour Music Video Project | 2012

Took part in the 48 Hour Music Video Project in Johannesburg for the first time

48 Hour Film Project, Johannesburg | 2012

Took part in the 48 Hour Film Project in Johannesburg for the first time

Brumilda van Rensburg's Advanced Drama Course | 2012

The advanced drama course - worked with Jacques Gombault and Fiona Ramsay, amongst others

Brumilda van Rensburg's Introduction to Drama Course | 2012

Passed with distinction: A+



South African Music Awards (SAMAs) Steering Committee

Reviews the past SAMAs and makes suggestions for growing the awards for the promulgation and promotion of SA music, October 2012 - October 2012

The Recording Industry of South Africa (RiSA)

Regulates the music industry of South Africa and certifies sales of albums and downloads, September 2007 - present

National Association of Recording Arts and Sciences (NARAS)

Oversees the Grammy Awards and acts as an advisory body for the recording industry, November 2012 - present

Other Activities

Promote the upliftment of SA youth

Music leader, October 1995 - present

Use music as a medium to help people find their feet in the world and make a difference and a contribution

Animal lover

Work for the care and protection of animals, April 1984 - present



"Rob is a great musician, he has passion and drive, and he is very creative." - 2011

Jon Shaw

"Rob handles himself professionally and is well-spoken. His talents include a wide academic background, large amount of practical experience and skill in the music industry." - 2011

Tamzin Miller

"Rob is a pleasure to work with, he makes sure briefs are well understood, interacts regularly as the process goes, and always delivers a great job on time and on budget." - 2011

Wiida Hamman

"Rob is a very inspiring person and a good lecturer. He absolutely LOVES everything about music." - 2012

Bandile Mtolo, Avi G, MKG, Ace-G

"Learning with Rob is never dull. I enjoyed all my classes with him. He taught me a lot especially when it came to music business and the laws of the music industry. He's a very supportive, understanding and very open person. Like any other subject or course you need to put in 100% to get good results back." - 2011

DJ Cuebur

"Mr Robolozo really knows his music business stuff, apart from being a really good singer! I learnt soooo much in his classes, he helped me protect my music, inspired me to follow my dream, and has already helped me make money by teaching me to value myself as a musician." - 2012

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