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Robyn Shorrock

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Robyn Shorrock

Creative Consultant & Commercial Artist, Graphic D


Born in Pretoria South Africa

The creative director is well-versed in all crafts



Professional details

Current Position(s)

Artist manager and Production Designer | Anat Oren
2013 - present

Arts, Culture and Entertainment

Artist manager, connector, curator and producer specializing in creative management, production and curator-ship.


Creative Art Director | V Models and Photography
2012 - present

Arts, Culture and Entertainment

Photo studios are typically fun working environments, but the people are what truly make it a great job for creative types.

Depending on the project, there may be from two to a dozen people on set in these scenarios, but 4-5 was typical for us. The photographer, a photographer's assistant, the art director, a photo stylist and the client. A client doesn't always bother to show up - one can easily approve via email - but sometimes even they want a day out of the office!
The photographer and assistant arrange supporting structures on which we'll arrange our products for close-up shots. They'll move in the flooring, walls and larger props for room shots. An art director's job description may allow her to simply "direct" the stylist, but I would often style a portion of the shots myself, depending on the scope of the project. For a one-day project, I might be director and stylist. Large projects may require several stylists, so the art director provides vision, makes sure the "product is king," and keeps work flowing.


DTP Finished Artist | Salient Strategic Advertising and Design
2010 - present

Arts, Culture and Entertainment

About Salient Strategic Advertising and Design
We understand retail better than any other agency; at the same time we are becoming masters at brand building.
We understand how to communicate to a mass market with messaging that appeals across the wide diversity of the South African population, especially in the lucrative middle and bottom end.
We know Africa and can communicate with the peoples of Africa in their various languages.
We have a team with experience across a wide variety of brands, product categories and disciplines.
We have the size and infrastructure to hit the road running. Throughout Africa.
We can manage complexity and size.
Specialties
Advertising, Marketing, Brand Strategy

Headquarters
8 Wessex Street Paarden Eiland Cape Town, Western Cape 7405 South Africa

Website
http://www.salient.co.za
Industry
Marketing and Advertising

Type
Privately Held

Company Size
51-200 employees

Founded
2005


Previous Position(s)

Senior DTP Designer | Firefly Advertising
2009 - 2010

Arts, Culture and Entertainment

create or develop specific parts of an art piece or scene; but it is the charge of a sole art director to unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.

One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, coworkers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agendas and inconsistencies between the various individual inputs.Despite the title, an advertising art director is not necessarily the head of an art department. In modern advertising practice, an art director typically works in tandem with a copywriter. The team usually works together to devise an overall concept (also known as the "creative" or "big idea") for the commercial, mailer, brochure, or other advertisement.



DTP Art Director | Network BBDO Cape Town
2007 - 2008

Marketing, Advertising and Public Relations

http://www.networkbbdo.co.za/


DTP Finished Artist | Admakers International
2007 - 2007

Marketing, Advertising and Public Relations

http://www.admakers.co.za/


Freelanceer | Viv Gordon
2005 - 2007

Arts, Culture and Entertainment

numerous Freelance DTP short term progects over the years from age 25.


DTP Operator | Castle Graphics
2005 - 2006

Arts, Culture and Entertainment

REPRO READY and some graphic design work.


dtp | University of the Witwatersrand
2000 - 2005

Academia, Education and Training

• Design and layout of classifieds advertisements
• Be responsible for backing up and managing of advertisement database
• Work under pressure and adhere to print deadlines
• Send classifieds sections of both magazines to print (print ready)
• Liaise with the creative teams and adhere to both look and feel of magazine's
• Ensure the correct version of advertisements are published
• Must have knowledge of Adobe Creative Suite
• Fluent in English (read, write and speak)
• Good administration skills and well organised
• Microsoft Office literate

Educational history

Tertiary

Pretoria Technikon

1990 - 1993

BA Fine Arts - Humanities

Pretoria High School For Girls

1984 - 1989

matric - 10

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