Sir Phumlani Mfeka
Sir Phumlani Lloyd Mfeka
Nickname: 'The Ultimate'
Founder & Chairman of Tweak Holding International
Lloyd Phumlani Mfeka started off at a tender age to self-develop, being the last born of four siblings; he watched his mother singlehandedly work long hours to make sure that they all at the least get a good education so to have a bright future. It pained Phumlani to watch his mother work so hard to support him and his siblings and thus he took the decision of doing his best to assist in whichever way he could. At the age of 13, he was introduced to the events industry by his school mates’ mother who had an events decoration company. Through doing a few assisting jobs for her after schooling hours, he did well to learn all he could from her and was able to meet a number of business persons through her who liked his zest and confidence, who then started to mentor him about the business world. He then started an event management company called Tweak Leisure International of which he over the years ingeniously built it to become an internationally renowned entity, which changed into LyzonLife International. Through the events that he coordinated, he was able to meet a variety of leaders in the world’s economic, social and political hierarchy which has allowed him to build an enormous network such as Dr. Felicia Mabuza-Suttle, Dr. Anna Mokgokong, Lily Safra, Sandile Zungu, Johann Rupert, John Shafer, George Soros, Timur Kulibayev, Robert Sussman, Sol Kerzner, Hilary Clinton, Graca Machel and many others. By extensively reading books and participating in business and economic courses and forums, he significantly developed his knowledge and understanding. He was nicknamed “the Ultimate” by Former South African President Thabo Mbeki at a dinner where Phumlani was given the honour of sitting next to the President, and after the dinner when President Mbeki was asked what he thought of young Mfeka, the President said “The young lad seems to be very wise, he indeed is very intelligent, I think that he carries himself very well, he is the Ultimate of what we had hoped for when we fought for the liberation of this country, certainly I think we are yet to see a lot in the future from him.”
Today, he is the Chairman of Tweak Holding International, President of Tweak Leisure International Hotel & Resorts, Vice- President of Mfekason Corporation, Executive Director of Lyzon Life International, Jeremy McAdams Associates, Belicoff Defence Systems, Phude Investments & Projects, NeuCare Group and a trustee of the Phumlani Mfeka Family Trust. Tweak Holding International is an investment company that focuses on identifying opportunities to develop future major projects that will benefit South Africa and the entire region. Its current main focus is said to be in the food & wine, real estate & property development, leisure & hospitality, film productions industries and others.
Mfeka is the nephew of the late ANC MK Veteran Bapane Mandla Mfeka, who went to exile in 1985 and trained in the ANC camps in Zambia, Mozambique, Soviet Union, Tanzania, Angola and Cuba. He served under the late Chris Hani and moved through the ranks until he became Staff Sergeant in the South African Defence Force before he was mysteriously shot in 1995. Phumlani has been very active in politics as he shares personal relationships with a wide spectrum of politicians in and within the African National Congress and its tripartite alliance, particularly with former & current ANCYL President’s Malusi Gigaba, Fikile Mbalula and Julius Malema. In 2008 Mfeka was asked by President Jacob Zuma who was only ANC President at the time, to deliver a speech on his behalf at a gala dinner in Durban that was held to honour the Nelson Mandela Foundation, the De Klerk Foundation and the Jacob Zuma Foundation, where Former South African President De Klerk was present and had said to young Mfeka that his speech was the best of all speeches that they had heard on the day. Phumlani is a peaceful and affectionate philanthropist who has an amazing sense of humour, also currently the founding President of the Young Business Society of Africa, which is an entrepreneurship development institution that is geared to assist young aspiring entrepreneurs. Although Phumlani is not an attention seeking person, you certainly can feel his presence whenever he walks into a room and notice how he is revered by many high profile leaders within South Africa’s economic, political and social hierarchy.