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Steve Bryant


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Steve Bryant

Nickname: 'Steve'

Digital Channel Specialist

Currently resides in: Western Cape, South Africa

Born in Durban South Africa

Digital Channel Specialist for an established financial services company with a broad base of digital experience, with focus on the customer and integrated digital strategy development.

Contact details

O: 0217643079

M: 0837788093

Web presence

Business Address

108 De Waal Road, Diep River, South Africa, 7800

Professional details

Current Position(s)

Digital Channel Specialist | DIRECTAXIS
2011 - present

Accounting, Banking and Finance

I am involved in digital strategy and focus on digital marketing from PPC to digital media and social media.

Previous Position(s)

Marketing Manager |
2011 - 2011

• Acquisition of traffic: Affiliates ,Corporates , Partners
o Identify sources of potential new traffic
o broker deals
o Mange setup of account
o manage and report on the performance using tracking tools
o Optimize all campaigns with creative, placement, and commission deals
o Maintain the media creative library.
o Brief in banner creative.
o Communication to all affiliates & partners. This should include updates as well communication about all newly designed banner creative.
• Paid Media:
o Full media schedule to be provided.
o Upon approval platforms to be tested with small test buys ranging between R5K- R15K/ month.
o All test buys to be campaign managed , optimized and reported on.
o Recommendations to be made and affiliate relationships established wherever possible.
o All test buys to be approved on ad hoc basis.

• Google Ad network (AdSense)
o Implement campaigns across the Google Adsense network. Brief in creative and get the campaign live and optimize where necessary.
o Measure performance
o Optimise the campaign
o Report on performance
o Make recommendations i.e. new creative briefed in line with what is working.

• Google PPC:
o Manage the relationship with the SEM agency, report back on performance, make recommendations.

• Overall Site Traffic analysis:
o Weekly report- where is it coming from?
o Recommend potential marketing opportunities and implement wherever approved.

Digital Strategist | Aqua Online
2010 - 2011

ICT and Telecommunications

• Account Manager of Nota Bene Communications Strategy Agency and all Nota Bene Cape Town clients.
• Collaborate with media strategists and team leaders for a fully integrated media strategy, including digital, and ensure that client expectations are managed with regard to project scope, progress, schedule and budget
• Partnering with Media Owners to ensure that best-in-class digital media practices are adopted, evolving, and being adhered to
• Providing ongoing thought-leadership across all aspects of digital marketing
• Participating in the development of strategic partner alliances including the identification and application of innovative technologies/emerging media as well as collaboration with other MEC and Nota Bene offices
• Collaborating with analytics and media teams to assess the performance of clients' digital engagements
• Lead cross-functional teams in the execution of all digital marketing engagements
• Leading the development of digital business, marketing and advertising strategies for current and potential clients

Account Manager | Acceleration Media
2008 - 2010

Marketing, Advertising and Public Relations

• Analysis of client business needs and recommend ways to improve ROI and increase data base sizes and other objectives where required.
• Digital Strategy Development.
• Working within the client’s budget in order to achieve their objectives.
• Campaign monitoring and data analysis.
• Actively managing the day-to-day running of retained clients business and maintaining regular contact with them.
• Present the company's credentials and training in online media together with other executives when requested to do so.
• Establish professional relationships with clients for purposes of retention of the business.
• Develop and maintain relationships with media owners.

Senior Email Campaign Manager | Acceleration
2007 - 2007

Marketing, Advertising and Public Relations

• Implementation, monitoring, and management of e-marketing campaigns.
• Analysis of client business needs and recommend ways to improve ROI and increase data base size and decrease database turnover.
• Strategy analysis and development.
• Ongoing technical and product support for clients.
• Providing training for clients.
• Integrated Lifecycle Messaging – introduction of strategy and services based on client needs and customise solutions.
• Services Innovation and productisation.
• SiteCatalyst Integration and Strategies – integration between website and email products and the remarketing oportunities from client’s customers browsing around their website.
• KPI development.
• Upload Creative and analysis of the creaive to ensure best paractices are followed at all times thereby increasing deliverabilty and the reputation of the clients’s domain.
• Internal and client Quality Assurance.
• Message Deployment of up to 5 million subscribers a day.
• Set-up a number of different applications from list generators and real time messaging to preference centres and database integration using a proprietry based software that creates the backend code needed to accomplish this.
• Custom Reporting based on the clients needs.
• Technical DREAMmail Customer Implementations and support

Brand Analyst | Fowardslash
2005 - 2007

Marketing, Advertising and Public Relations

• Liaising with support traffic/media channels (Media/SEM/ATL/Offline-DM).
• Jointly managing budget on these channels, by brand and product: Overall USA financial management of all marketing expenditure.
• Managing ROI on each of these channels, by brand and product, with lead brand as priority. Liaise inter-departmentally to ensure optimum brand mix, lowest cost to business and optimal ROI.
• Ensuring alignment with USA specific strategy and overall company objectives.
• Ensuring alignment between Paid Media business strategy and product.
• Recommend and brief all brand acquisition strategies – Specific to channel, game type, time and duration, also to include:
o Online Acquisition strategy
o Website and game lobby strategy
o Promotional strategy
o Ensuring brand alignment
o Budgeting and forecasting
o Product development strategy
o Acquisition game mix management
o Advertising/Creative is within brand guidelines and monitor effectiveness thereof ability to react to market trends and devise strategies in line with ever-changing market place
o Review competitor strategies and research: Amend strategies where applicable
o Liaise with external publishers and suppliers as well as internal departmental relations
o Disciplined and focused on targets and objectives

Team Leader of Conversion | ForwardSLASH
2005 - 2007

Marketing, Advertising and Public Relations

• Leading a team tasked with the optimisation of conversion marketing performance.
• Coaching and Mentoring, motivation and morale, personnel development.
• Developing and implementing tactical marketing initiatives to deliver against targets.
• Co-ordinate Marketing (Media, Referback, Acquisition, Conversion, Retention) and Support (Product, Technology, Creative, Analysis, CSC) efforts to ensure optimal performance on funnel metrics.
• Analyse results and recommend strategy enhancements.
• Identify, propose and test new initiatives.
• Setting up mailers in internal system.
• Database mining and re-activation of inactive players.
• Direct mailings (online and occasionally offline).
• Source new opportunities and testing.
• Briefing studio for creative requirements.
• Ability to maximize early stages of customer lifecycle to point of retention.
• Research into game mix and customers: pre/post analysis of campaigns.
• Lapsed customer reactivation.
• Lead conversion.
• Competitor analysis and research.

Business Development Manager | Grove IS
2004 - 2004

ICT and Telecommunications

We sold Internet security and email security into the UK.

Educational history


Grey High School, Port Elizabeth, South Africa (1996)


Institute of Marketing Management

Cape Town, South Africa | 2005 - 2008

Diploma of Marketing Management - Marketing

Port Elizabeth Technicon

1997 - 1998

Diploma in Travel and Tourism - Tourism


Other Achievements

Change Leadership Award | 2013

In 2013 I received an award for change leadership as chosen by my piers.

Brand Ambassador for Direct Axis finalist | 2013

Direct Axis has an annual award for the Brand Ambassador. In 2013 I was one of ten finalists.



Fundraiser, October 2012 - present

I've been involved with by raising money and fascilitating teams to participate with the mountain bike riders at the annual XTERRA SA Champs held at the Elgin Country Club.

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