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Steve Burgess


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Steve Burgess

Steven Michael Burgess

Nickname: 'Steve'

Professor of Marketing and Research Director

Currently resides in: Gauteng, South Africa

Born 11-02-1954 in Columbus United States of America

Steve Burgess is Professor of Marketing and Research Director at the Wits Business School, University of the Witwatersrand. He was formerly Director of the Nelson Mandela Metropolitan University Business School and Professor of Marketing. He also has been Research Director and Professor of Business Administration in Marketing in the University of Cape Town Graduate School of Business and Association of Marketers Professor of Marketing in the University of the Witwatersrand. He has taught on programmes at several leading US, European and Asian business schools, including as a visiting professor of marketing at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and the Fisher College of Business at The Ohio State University.

His research focuses on the context of emergent markets (e.g., diversity, resources, human development, living standards, value priorities, social axioms, monetary attitudes, personality traits, subjective well-being) and its implications for successful marketing strategies (market orientation, market segmentation and positioning, brand loyalty), primarily in the consumer marketing domain. He is an active researcher whose work has been published and cited frequently in respected journals in the fields of marketing, management and psychology.

Professor Burgess is an editorial review board member for International Journal of Research in Marketing and International Journal of Advertising, and is an ad-hoc reviewer for several other leading journals, including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies and Journal of Economic Psychology. He is a frequent keynote speaker and international conference track chair.

His lifetime contributions to marketing education were recognised with a special award at the World Marketing Summit in Malaysia in 2013. In 2007, he received the first-ever Marketing Science Institute Visiting Scholar Award from the Marketing Science Institute (Boston, USA) for his work on monetary attitudes and consumer behaviour. He has received the Ohio State University’s Fisher College of Business International Alumni Award for lifetime contributions to marketing in South Africa and the USA, and the Millennium Merit Certificate from the South African Association of Marketers. He is a former Faculty Affiliate of the William Davidson Institute at the University of Michigan and a Corresponding Researcher with the Centre for Marketing and Communications at Copenhagen Business School in Denmark. In 2011, he published his fifth book, International Marketing (2nd edition, with Bothma, Oxford University Press).

He serves on several boards, including the Advisory Boards for the Chief Marketing Officers Council (California, USA) and the Academy of Indian Marketing (India) and the Emerging Markets Conference Board (USA). He is an Academic Trustee of AiMark (Europe), a fellow of the Academy of Marketing Science (USA) and the International Trade Institute of Southern Africa and former member of the European Marketing Academy Management Management Committee and the Advisory Committee on Transformative Consumer Research for the Association of Consumer Research (USA). He is a member of the Academy of International Business (USA).

Prof Burgess has held positions of major responsibility in business practice, as Managing Director of Autopage Cellular in the Altron Group, of ConsumaData (now Experian South Africa) and as a senior marketing executive at Johnson & Johnson. He was one of five people chosen to represent President Mandela’s new South African government on its first trade mission to the United States in June 1994.

Business Address

2 St Davids Pl, Johannesburg, South Africa, 2193

Professional details

Current Position(s)

Member of Board | Advisory Board | Academy of Indian Marketing
2012 - present

Academia, Education and Training

Member of Board | Academic Advisory Board | Chief Marketing Officers Council
2008 - present

Academia, Education and Training

Member of Board | Management Committee | European Marketing Academy
2007 - present

Academia, Education and Training

Managing Member | Steve Burgess & Associates CC
1989 - present

Previous Position(s)

Director and Professor of Marketing | NMMU Business School | Nelson Mandela Metropolitan University Business School
Port Elizabeth, South Africa | 2011 - 2016

Academia, Education and Training

Director of Business School (i.e., Dean in overseas schools)

Director | Centre for Social Science Research | University of Cape Town
2001 - 2005

Academia, Education and Training

Professor | Business Administration in Marketing and Research | University of Cape Town
2000 - 2011

Academia, Education and Training

Faculty Affiliate | William Davidson Institute | University of Michigan Business School
1999 - 2010

Academia, Education and Training

Corresponding Researcher | Copenhagen Business School
Denmark | 1999 - 2011

Academia, Education and Training

Association of Marketers Professor | University of the Witwatersrand
1998 - 2000

Academia, Education and Training

Managing Director | ConsumaData (Pty) Ltd
RSA | 1995 - 1997

Director | Autopage Holdings Ltd
1994 - 1995

Senior Lecturer | School of Economics and Business Studies | University of the Witwatersrand
1989 - 1994

Academia, Education and Training

Marketing Manager | Glicks Furniture Rental Inc
United States of America | 1977 - 1981

Consumer Goods, Fashion and Retail

Educational history


The Ohio State University

Completed 1977

Bachelor of Science

United States Army Engineering School

Completed 1973

Diploma in Technical Engineering

University of the Witwatersrand

Completed 1990

Doctor of Philosophy



Visiting Scholar Award | Marketing Science Institute

Fellow | International Trade Institute of Southern Africa

Millennium Merit Certificate | Association of Marketers

International Alumni Award | Ohio State University

Reserve Components Medal | US Army

US Army National Service Medal | US Army

Academic Achievements

CMO Council, Global Academic Liaison Committee | 2008

The Chief Marketing Officer Council is the only global network of executives specifically dedicated to high level knowledge exchange, thought leadership and personal relationship building among 9000 senior corporate marketing leaders and brand decision-makers.

AiMark, Academic Trustee | 2013

AiMark is the center for Advanced International Marketing Knowledge. It is a non-profit foundation, collecting continuous purchase records from some 200,000 households in more than 50 countries. AiMark brings together the academic world and fast-moving consumer goods companies with the mission to be the leader in relevant consumer and market knowledge. AiMark Academic Trustees comprise a group of world-leading marketing academics from the top business schools worldwide. They are at the cutting edge of marketing science -documented by their publication records and research prizes and have a passion for doing managerially-relevant work.

Inaugural AIM-AMA Sheth Foundation Doctoral Consortium Faculty | 2012

The AIM-AMA Sheth Foundation Doctoral Consortium will be held from July 27-29, 2012 at Alliance University (AU) in Bangalore, India. This is the first time the American Marketing Association and the Sheth Foundation are holding this prestigious Consortium outside of North America with the support of the Academy of Indian Marketing.

3rd AIM-AMA Sheth Foundation Doctoral Consortium Faculty | 2015

Since 1966, through an annual Doctoral Consortium, the American Marketing Association and prestigious universities across the country have shown their commitment to doctoral education and in helping young scholars develop successful careers. Each year qualified doctoral-granting institutions send their top doctoral students to learn from, and interact with the top marketing faculty from across the discipline. The invitation-only annual AMA Sheth Foundation consortium is considered to be the premier Doctoral Consortium in marketing.

World Marketing Summit: Lifetime Achievements Award | 2013

The World Marketing Summit recognised Prof. Steve Burgess with an award for outstanding contributions to marketing education. The Summit annually brings together top marketing scholars and leaders from business, government and non-profit organisations to discuss important global problems, under the orchestration of Professor Philip Kotler, who is widely acknowledged as the most influential marketing scholar of all time. This year, the three-day summit focuses on the role of marketing in achieving Millennium Development Goals.



Emerging Markets Conference Board

Member, 2012 - present

Marketing Federation

Professional Member, 1989 - 2005

Society for Consumer Psychology

Full Member, 1991 - 1999

American Marketing Association

Professional Member, 1989 - 1997

Academy of Marketing Science

Fellow, 1992 - present

South African Marketing Research Association

Full Member, 1989 - 2010

European Marketing Academy

Full Member, 1991 - present

Association for Consumer Research

Full Member, 1998 - present

Marketing Science Institute

Academic Member, 2004 - present

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