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Tafadzwa Matsinde


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Tafadzwa Matsinde

Tafadzwa Kamurai Richard

Nickname: 'Taff'

Digital Marketer

Currently resides in: Western Cape, South Africa

Born in Harare Zimbabwe

My career goal is to be an integral part of a dynamic institution where my enthusiasm and
hard work will lead to continuous learning, career growth and success for me and for the
company I represent.

My love for technology and the Internet and its importance to our everyday lives
combined with the driving force of marketing which I believe is business, is my motivating
factor to be involved in this ever-changing dynamic industry of Online Marketing. I find
the Internet and online space to be a challenging and stimulating portal where social and
relationship factors meet with my love for innovation, technology and business.

As an individual I am very creative and out of the box thinker who performs well under
pressure, with strong leadership skills and ability to motivate others strengthened by
initiatives that include starting and leading a community football team which taught me
how to deal with different personalities and cultures while organizing growth of the club.

My self-awareness traits in the workplace resemble a “High S” ::

-Good at supporting team members, completing tasks, consistency, specializing
as well as organizing and planning.
-Very dependable, amiable, kind and calm by nature.
- I am a very good listener and persistent.
- I also possess excellent interpersonal and communication skills with an ability to adapt easily to environments of diversity and work in team environments as well
- I place high emphasis on values and integrity and am inspired by challenges.

Interest ::

Business, Sport, Reading, Technology, Current Affairs, Marketing/Branding, Socializing

Leisures and Hobbies ::

Playing soccer, Reading up on current affairs and latest marketing and technology trends.

Web presence

Professional details

Current Position(s)

Digital Marketing Assistant | Online Marketing | Jenman African Safaris
Cape Town, South Africa | 2012 - present

Online Media, Internet and E-Commerce

Daily tasks & projects include:

CMS (Content Management System)
On-going website updates prices, pictures and other information
Populating new websites
Online Research on different areas & products
Mail management (Distribution of Brochures, calendars and maps)
Updating distributor websites with JAS products
Implementing and managing of new online projects
Creating of new websites in team-work with E-marketer
Responsible for Jenman Safaris’ online reputation
Sending of news-briefs and updates to agents
Daily website tests
Emailing e-birthday cards to clients
In charge of our in-house client/agent database/ updating of this database.
Writing and sending of various newsletters
Analysing various statistics in conjunction with E-marketer (Website stats, SEO, Newsletter statistics)
Improving JAS SEO in conjunction with E-marketer
Involvement in PPC advertising (roll-out and strategy)
Other various marketing tasks

Previous Position(s)

Sales and Marketing Executive | Marketing and Sales | CitySlicker
Cape Town, South Africa | 2011 - 2011

Marketing, Advertising and Public Relations

Employed as a Marketing and Sales Executive in charge of:

- Deal Planning, looking at potential business and researching for deals viable for the CitySlicker business and group buying model.
- Sourcing potential partners and conducting research on the business via appointments and face to face interactions as well as over the phone with business owners or marketing departments.
- Securing contracts for deals to be run on via our website and social media platforms.
- Management of the CitySlicker CRM system:

Seach Engine Optimization (SEO) Intern | Online Marketing | Sumango/Essential Travel
Cape Town, South Africa | 2011 - 2011

Online Media, Internet and E-Commerce

Hired and trained within the Online Business Development department for Sumango
which is an Online division for the Essential Travel UK and Thomas Cook Group.
Responsibilities included:

SEO (search engine optimization) and Affiliate Program:

- Developing new business by approaching potential partners
- Handling online advertising and
- Setting up the company affiliate program for partners
- Pulling data online (assessing websites and competitors)
- Link building

PPC (pay per click):

- Brief look into the company campaigns across various platforms including Google, Yahoo and MSN.
- Learning how to create and set up a PPC campaign (Keywords and Copy)
- Navigation in the analytics tool used by the company (Yahoo Analytics)
- Google Adwords and Google Adwords Editor and Bid Management

Online Travel Magazine:

- Drafting articles in basic HTML for syndication and partner websites
- Maintenance and monitoring of broken links of the content in company online magazine CMS
- Approaching companies being featured monthly for prizes for competition being run
- Brainstorming ideas and running competitions for the magazine
- Updating the CMS daily

Social Media:

- Growing the follower numbers via Twitter and Facebook
- Engagement with our customers and maintenance of the relationships
- Updating and uploading magazine content on Facebook and Twitter
- Running competitions on the various Social Media platforms

Marketing Strategist | Marketing | LKC Holdings
Cape Town, South Africa | 2010 - 2011

Marketing, Advertising and Public Relations

Creating the strategic marketing plans for various properties under the Invest Afrique
Property Developers group and company portfolio. Strategies and tasks involved:

-Conducting market research and Competitor analysis
-Drafting up the entire marketing strategy for the property division for luxury apartments in Strand and Waterfront
- Creating the marketing strategy for the bank funding and investment proposal
- Creating methods and strategies to increase sales property sales via advertising and promotional work
- Taking charge of traditional and online mediums.

Educational history


St Johns College (Zimbabwe), Harare, Zimbabwe (2002)


Quirk eMarketing Digital Agency

Cape Town, South Africa | 2011 - 2011

Quirk Certificate Course in eMarketing - Internet/Online Marketing

Varsity College

Cape Town, South Africa | 2004 - 2010

Bachelor Of Business Adminstration - Marketing (IMM.Graduate School of Marketing)

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