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Taskeen Khan


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Taskeen Khan

Online Communications Specialist at Cell C

My ideal position would be in the Digital / Online Communications and Social media sphere.

• I possess excellent communications skills, both verbal and written
• My computer skills are above average
• Knowledge of and participation in, different social media platforms
• Ability to multi task, work independently and within a team setting
• Flexibility concerning work schedule to accommodate evening and weekend meetings and events
• Creativity and enthusiasm
• Experience in online marketing, advertising and public relations
• A degree in Media and Communications

I also have the rare skills required for a Digital Specialist position , which include :

Website design and development, Web analytics , Online Reputation Management and Search engine optimisation . If you looking for a competent digital specialist and Social Media Manager , look no further ....

Web presence

Professional details

Current Position(s)

Communications / Social Media Specialist | Cell C
2011 - present

ICT and Telecommunications

My current role implements the Company’s Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.

-Managing social media properties (Facebook, Twitter, Google + etc.), including daily monitoring, posting, and content development.
-Coordinating and implementing social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
- Moderating forums and chats.
- Initiating conversation through forums, Facebook and postings.
-Preparing status reports on social media efforts and success rates. Monitoring effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximize results
-Regularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
-Monitoring trends in social media tools, trends and applications

Previous Position(s)

Blitz Reporter / Online Management | SuperSport
2010 - 2011

Broadcast Media, Multimedia and Film

Blitz Reporter , (live sport updates etc)

as well as

• Develop plans to leverage social media channels (FB, Twitter,) for acquisition (account opening) enabling fans/followers to interact with SuperSport
• Develop plans to facilitate user interactivity (likes/share/rate/review) on the digital channels by creating an entertaining and interactive environment for our fans.
• Build a community for our customers that offers them a meaningful interaction that fits into their lifestyles
• Develop a community strategy which supports the marketing strategy objectives for the marketing calendar
• Analyse internal email data and market trends to identify new email opportunities and establish ways to improve the response on current email campaigns and test to implement further
• Analyse trends relating to key variables within digital acquisitions and put forward proposals to improve revenue

Strategy execution
• Execute the above strategy by managing brand reputation, company profile and pages in relevant social media channels – create campaigns, posts engaging information, manage incoming positive and negative feedback
• Liaise with relevant internal parties (marketing planners, creative, customer services and merchandise) and external stakeholders in terms of suppliers and partners
• Be responsible to write interactive communication i.e. wall posts and responses
• Benchmark international and local competitors in relation to social media.
• Coordinate the current email campaigns, from scheduling and briefing to proofing, testing, deployment, reporting and analysis

Measurement and reporting
• Propose monitoring and measurement tools to empower social media efforts and enable visibility across the business
• Measure performance of social media campaigns and design appropriate reporting formats to provide weekly/monthly/quarterly feedback reports
(weekly/monthly/annual expectations) and reporting

Ad spend
• Manage the email and social media ad spend effectively

Customer Services Representative | British Airways
2009 - 2009

Transportation and Logistics

This was a unique opportunity in leadership to manage individual and team performance, as well as motivate and inspire my teams to deliver an outstanding customer experience every time they flew.

Role modelling the best of British Airways, I was the management representative responsible for the on board customer experience.

Leading a team of cabin crew, i motivated and inspired them to create the most welcoming environment and deliver the outstanding level of customer service, with style,customers expect from the British Airways brand.

I was empowered as part of a dynamic Management team to make key decisions to get the best out of my cabin crew.

I was involved in all aspects of people management, from recruitment and training, to reward and recognition, and had full accountability for my team.

I brought my ideas and enthusiasm and proactively looked for opportunities for continuous improvement to deliver even greater results to our British Airways customers.

Educational history


University of Cape Town

2012 - 2013

Certificate - Social Media / Internet Marketing

Academy of York

2009 - 2010

Diploma - Human Resource & Labour Relations Management

University of KwaZulu-Natal

2005 - 2008

Bachelor of Social Science - Media & Communications

Isipingo Secondary School

1998 - 2002

Matric Exemption - Matric (Grade 12)

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