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Terry Boardman

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Terry Boardman

Nickname: 'Terry'

Group Operations Executive - Famous Brands


Currently resides in: Gauteng, South Africa

Born in Eshowe South Africa

I have been involved in Franchising for over 21 years and have had the privilege of working with some very exciting, and best in class brands. A key aspect of my career path has been to obtain key skills in all areas of Franchising. I have achieved this by excelling as a Managing Executive, Operations Executive, Franchise Consultant, and successfully re-positioning a brand through Marketing activities and New Concept Development. I have also had the privilege of being on the “other side of the fence” as a Franchisee for multiple fast food brands.You could say that I have been very lucky to have been afforded these great opportunities and have enjoyed the challenges.

Contact details

terry.boardman@famousbrands.co.za

M: 0847777061


Web presence

Business Address

478 James Crescent, Midrand, South Africa, 1685


Professional details

Current Position(s)

Group Operations Services Executive | FAMOUS BRANDS LTD
Johannesburg, South Africa | 2016 - present

Travel, Tourism and Hospitality


Previous Position(s)

Operations Executive - Debonairs Pizza | FAMOUS BRANDS LTD
Johannesburg, South Africa | 2015 - 2015

Travel, Tourism and Hospitality


Executive: Franchise | Cell C
2014 - 2014

Key areas of responsibility:-
• Franchisee and Franchisor relationship management.
• Roll out of new stores and concepts with franchisees within the channel.
• Drive Sales within the Channel through development of deals and promotional focus.
• Ensure that best practices are implemented and ensure adherence within the channel.
• Manage commercial terms within the channel with Franchise Partners.
• Introduce, set-up and manage the Franchisee Forum.
• Set and manage targets for Franchise Partners.
• Analyse sales trends and adapt promotional activity accordingly to deliver correct sales mix.
• Brief deals and promotional plans to marketing for execution of above the line and below the line media execution.
• Manage forecasts and stock requirements within the channel.
• Develop and execute business plan for the channel.
• Set up, manage and facilitate Franchise Meetings and Conferences.
• Monitor and report of competitor activity and deals and adapt promotional plan accordingly.
• Manage and support the regional teams in respect of standards, customer service levels and sales performance for the channel.
• Management and relationships with suppliers - ensuring that these relationships deliver optimal results for the channel.
• Management of the Franchise Business Model.(inclusive of developing new models)
• Develop and implement operational management systems and standards to improve overall customer experience within the channel.
• Approve budgets and manage expenditure for the channel.
• Approve franchisee appointments within the channel.
• Liaise and work on project teams in respect of launching of new products and services within Cell C.
• Develop and sign off store design, look and feel and branding with infrastructure team and design partners.
• Manage and update Franchise Agreements.
• Actively manage the channel customer base and upgrade drive within the channel.


Group Operations Services Executive | Famous Brands
2013 - 2013

Key areas of responsibility:-
• Custodian of all Brand Operational Intellectual Property within Famous Brands. (Wimpy, Mugg & Bean, Steers, Debonairs Pizza, Fishaways, Keg, Giramundo’s, Milky Lane)
• Strategic Plan development for Operations within the Famous Brands group.
• Development of all training courses, material and workshops.
• Sign off and approval of all Brand Footprint Layout Blueprints.
• Management and launch of all Brand Operations Incentive Campaigns.
• Launch and Bi-Annual Operations and Training Reviews of each Region.
• Updating and maintenance of Operations Manuals and Standard of Operations manuals.
• Custodian of all Operations Projects and Trials. (Inclusive of launches of successful trials)
• Approval of equipment and specifications for all brands.
• Custodian of all brand financial business models, including yearly updates and profitability enhancement projects.
• Management of Famous Brands - Fundamental Restaurant Management course.
• Management of all brand Mystery Shopper programs.
• Custodian of all Franchisee communication – Weekly Brand Newsletters.


Operations Executive Steers | Famous Brands
2010 - 2013

Key areas of responsibility:-
• Management of team of Franchise Managers and Training Managers.
• Responsible for ensuring high standards of operation within the group.
• Developing new systems and procedures to improve efficiency.
• Ensuring strong Franchisor/Franchisor relationships.
• Implement and ensure successful launches of new products within the brand.
• Monitor and provide feedback on competitor activity.
• Devise and implement business plans and budgets.
• Input and develop strategic direction for the brand.
• Ensure that training programs remain relevant and align to strategy.
• Develop and drive Operations incentive campaign.
• Ensure target of revamps and new developments of restaurants.
• Employ and retain “best of breed” within the team.
• Ensure profitability of franchisees through close monitoring and proactive interventions.
• Implement and monitor a Mystery Shopper program.
• Drive implementation and use of Locality programs at restaurant level.
• Implement and drive “up-sell” program within the group.
• Monitor and respond to customer complaints within the network.

Achievements:-
• Improved relationships with Franchisees within the network.
• Highest sales outside December achieved in August 2012.
• “Up-sell” program sales up over 200%.
• Key part of project team to development of new Steers UNCUT upgrade look and feel as well as new operational design and layout.
• Involved in the re-branding of Steers to the new image.
• Designed and implemented new Drive-Thru concept for Steers.


Managing Executive - Coffee Brands | Famous Brands
2009 - 2010

Key areas of responsibility:-
• Management of entire brand team and J.V. partners.
• Responsible for strategic planning and implementation of overall business plan per brand.
• Deliver on key financial measures agreed in the business plan.
• Manage marketing team and partners to ensure “break-through” advertising and media.
• Manage operations and training teams to ensure solid standards within the brands.
• Manage and liaise with strategic partners i.e. Shell
• Develop systems and processes to support “new” brands.
• Developing new systems and procedures to improve efficiency.
• Ensuring strong Franchisor/Franchisor relationships.
• Manage International Master Licensees through Partnership Assessment Reviews.
.
Achievements:-
• Conclude agreement and roll-out of Brazilian Café within Shell.
• First franchised Tasha’s opened in Melrose Arch.
• Brazilian Café roll-out at Shell Ultra City
• Conversion of House of Coffees restaurants to Mugg and Bean.
• Roll-out of new design and branding – Fishaways.


Operations Executive - Debonairs Pizza | Famous Brands
2006 - 2009

Key areas of responsibility:-
• Management of team of Franchise Managers and Training Managers.
• Responsible for ensuring high standards of operation within the group.
• Developing new systems and procedures to improve efficiencies.
• Ensuring strong Franchisor/Franchisor relationships.
• Implement and ensure successful launches of new products within the brand.
• Monitor and provide feedback on competitor activity.
• Devise and implement business plans and budgets.
• Input and develop strategic direction for the brand.
• Ensure that training programs remain relevant and align to strategy.
• Develop and drive Operations incentive campaign.
• Ensure target of revamps and new developments of restaurants.
• Manage International Master Licensees through Partnership Assessment Reviews.
• Develop and show visible signs of technology leadership within the market.
• Ensure profitability of franchisees through close monitoring and proactive interventions.
• Implement and monitor a Mystery Shopper program.
• Drive implementation and use of Locality programs at restaurant level.
• Implement and drive “up-sell” program within the group.
• Monitor and respond to customer complaints within the network.

Achievements:-
• Like-on-like sales have remained at double-digit growth for the last 7 years.
• Developed and implement “Hot or Not” – Customer Quality Guarantee.
• Improved relationships with Franchisees within the network.
• Implemented “break—through” Product innovations successfully within the group.
• “Up-sell” program sales contribution exceeded 8% of sales nationally.
• Developed and implemented new strategy for the brand.
• Debonairs Pizza: FASA Brand Builder of the Year 2006 – Finalist.


Marketing and Product Consultant - Hot Dog Cafe | Hot Dog Cafe
2003 - 2006

Key areas of responsibility:-
• Management of the marketing of the brand to prospective franchisees, existing franchisees and end consumers.
• Management of P.R. activities focusing on educating the industry and public on the brand.
• Sourcing of new suppliers of core product lines and developing exclusive products.
• Management of supplier relationships and ensuring adherence to service agreements.
• Redesign of store layout, systems and equipment.
• Revamp and re-positioning of the brand including; Logos, packaging, stationery, uniforms etc.
• Arranging Franchise Meetings on a regular basis and presenting on various topics.
• Implementation of Locality Marketing Toolkit for franchisees to utilise at micro level.
• New concept development – including research, design, sourcing of suppliers and production of 2 prototypes.
• Strategy and structure planning.
• Franchise Agreements and Disclosure Document drafting and updating.
• FASA membership application and approval.
• Presentations to Landlords on concepts.
• Rental reduction proposals to Landlords.


Achievements:-
• Franchise network growth has more than doubled.
• Improved turnovers across the Franchise Network.
• Improved Franchisee/Franchisor relationships.
• New Concept (E-Diner) deployed and operating successfully.
• Best sales recorded in December 2003.
• FASA membership awarded in 2002.
• Hot Dog Café awarded FASA: Newcomer Franchisor of the Year 2003.
• Rental reduction proposals accepted by Regional Malls.


GM & Franchisee – Debonairs Pizza, Steers, Bread Ahead and Equatorial Coffee Company | Famous Brands
1999 - 2003

Key areas of responsibility:-
• Management of team for 8 outlets across 4 brands in South Africa and Botswana.
• Management and implementation of all marketing of brands for Botswana region.
• Sourcing of suppliers for brands in Botswana region.
• Site selection for new outlets.
• Project management of new outlet developments.
• Business plans and implementation.
• Arranging of finance through banking institutions.
• Negotiation lease agreements with landlords.
• Presentations of the brands to landlords and developers.
• Involved in developing and setting up of new brands.
• Ensuring standards across all outlets and brands.
• Implementation of incentive programs and setting of criteria.

Achievements:-
• Top turnover outlet within group – Debonairs Pizza Gaborone.
• Award: Marketer of the year 2001 – Debonairs Pizza Gaborone.
• Growth of Equatorial Holdings from 1 outlet in 1999 to 8 in 2002.
• Reduction of outlet set-up costs by 30% due to own project management and sourcing.
• Exceed majority of business plan goals set for outlets.
• Elected on Franchisee Representative Council for Debonairs Pizza.
• Nominated: Marketer of the year and most improved store – Debonairs Pizza Kensington.

Educational history

Secondary

Eshowe High School, Eshowe, South Africa (1989)

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