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Thebeetsile Ikalafeng


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Thebeetsile Ikalafeng

Aloysius Thebeetsile Ikalafeng

Nickname: 'Thebe'

Founder & Managing Director Brand Leadership Group

Currently resides in: Gauteng, South Africa

Born 15-07-1966 in Kimberley South Africa

Pioneering global African branding and reputation architect, advisor and author. Founder of Brand Africa and Public Sector Excellence. Director of Mercantile Bank, Brand South Africa, WWF and South African Tourism, and vice-Chairman of Brand Council of South Africa.

Recognized as ’Mr Brand’ by the Mail&Guardian, Ikalafeng is arguably one of Africa's foremost brand authorities. He has been recognised as one of the Top 10 Thinkers in Marketing in an Ipsos survey among business decision makers in Southern Africa. He is a respected industry leader with wide executive, advisory and board experience. He has been recognized with an American Marketing Association/Marquette University Award for Marketing Excellence and the Asia Brand Congress for Brand Leadership.

Contact details

O: +27 11 463 5091

Business Address

Sloane Street, Sandton, South Africa, 2191

Professional details

Current Position(s)

Trustee | Brand South Africa
Johannesburg, South Africa | November 2012 - present

Marketing, Advertising and Public Relations

Non-Executive Director | World Wide Fund for Nature South Africa
John Day, United States of America | March 2012 - present

Environment and Conservation

Non-Executive Director | South African Tourism
Johannesburg, South Africa | June 2012 - present

Marketing, Advertising and Public Relations

Vice-Chairman | Brand Council of South Africa
Johannesburg, South Africa | November 2011 - present

Marketing, Advertising and Public Relations

Founder/Chairman | brand africa
Johannesburg, South Africa | June 2010 - present

Broadcast Media, Multimedia and Film

Brand Africa is an independant non-profit brand-driven inititiave to unlock Africa's potential and inspire its growth, competitiveness and reputation. Brand Africa is an African inititive by Africans to drive the African agenda.

Advisory Council - Meyer Kahn (SABMiller), Reuel Khoza (Nedbank), Geoff Rothschild (JSE), Amadou Mahtar BA (African Media Intitiative), Sir Sam Jonah (Jonah Capital), Professor Nick Benedell (Gibs) & Thebe Ikalafeng.

Beneficiary | Kwena Family Trust
Johannesburg, South Africa | 2010 - present


Founder/Chairman | Public Sector Excellence
Johannesburg, South Africa | 2009 - present


Public Sector Excelence is independent non-profit brand-driven citizen-centric initiative to assess, inspire and celebrate excellence in the public sector.

Advisory Council - Prof. Mandla Mchunu, Riah Phiyega, Tasneem Cassim, Gugu Msibi, Shaka Sisulu and Justice Yvonne Mokgoro & Thebe Ikalafeng.

Johannesburg, South Africa | November 2004 - present

Accounting, Banking and Finance

Managing Director | Ikalafeng & Associates t/a Brand Leadership
2003 - present

Founder and Managing Director | Brand Leadership Group (Pty) Ltd
Johannesburg, South Africa | October 2002 - present

Marketing, Advertising and Public Relations

Member - Advisory Committee | Vega School Of Brand Communications
Benmore, South Africa | January 2002 - present

Academia, Education and Training

Previous Position(s)

Member of Council | Durban University of Technology
Durban, South Africa | July 2007 - July 2010

Academia, Education and Training

Non-Executive Director | Foodcorp (Pty) Ltd
Bryanston, South Africa | November 2005 - May 2010

Marketing, Advertising and Public Relations

Non-Executive Director | Marketing Federation Of Southern Africa
Johannesburg, South Africa | October 2002 - October 2005

Marketing, Advertising and Public Relations

Non-Executive Director | South African Advertising Research Foundation
Johannesburg, South Africa | March 2002 - June 2004


Trustee | Nike Cares Trust
Johannesburg, United States of America | June 2001 - January 2003


Non-Executive Director | Statistics Holdings (Pty) Ltd.
Johannesburg, South Africa | 2001 - December 2002


Non-Executive Director | Direct Marketing Association (DMA) (Pty) Ltd
Johannesburg, South Africa | June 2001 - December 2002


Executive Director | NIKE South Africa
Johannesburg, South Africa | June 2001 - September 2002


Account Director/Strategic Planner | Public Relations International (a Division of Leo Burnett SA)
Sandton, South Africa | March 1996 - October 1996

Marketing, Advertising and Public Relations

Assistant Group Marketing Manager - Gaming | Sun International
Sandton, South Africa | November 1994 - February 1996

Travel, Tourism and Hospitality

Associate Brand Manager | Colgate-Palmolive (Pty) Ltd
Boksburg, South Africa | April 1994 - October 1994

Consumer Goods, Fashion and Retail

Associate Brand Manager | Colgate-Palmolive (Pty) Ltd
New York, United States of America | October 1993 - March 1994

Medical, Healthcare and Pharmaceuticals

Educational history


St. Boniface Boys High (Christian Brothers College), Kimberley, South Africa (1985)


Harvard Business School

Boston, United States of America | 2011 - 2011

Certificate in "Finance for SEnior Executives" - Finance

Institute of Marketing Management (MM)

Johannesburg, South Africa | 2000 - 2000

Chartered Marketer of South Africa - Marketing

Wits Business School

Johannesburg, South Africa | 1998 - 1998

Certificate in "Finance for Non-Financial Managers" - Finance

AAA School of Advertising

Johannesburg, South Africa | 1994 - 1994

Certificate in "Principals of Advertising" - Advertising

University of Marquette, United States of America

Milwaukee, United States of America | 1993 - 1993

Master of Business Administration - Business

Marquette University

Milwaukee, United States of America | 1992 - 1992

Bachelor of Science - Business



Medal | 2001

IMM Gold Medal for leading NSA to IMM - Marketing Organization of Year & IMM Community Marketing Organiszation of the Year

Brand Leadership | 2009

Asia Brand Congress

Marketing Excellence | 1992

College of Business Administration/American
Marketing Association Award for Academic
Achievement & Aptitude in Marketing

media exposure

Dare To Dream | 1999

Co-Author & Co-Publisher - Felicia Mabuza-Stuttle Autobiography - Ihop/Zebra

The Next Step (After High School) | 1996

Author - Nasou

Conquer the Job Market | 1995

Author - William Waterman

Brand YOU - 7 Steps to build a personal brand | 2007


Other Achievements

Vice-Chair Member - Brand Council of South Africa | 2001

Chair - Loeries Committee 2001-03 (Association of Marketers/Marketing Federation SA) | 2001



Public Relations Institute of South Africa (PRISA)


Institute of Directors (IoD)


Marketing Federation of South Africa (MFSA)


Governing Body: Vega School of Brand Committees


Other Activities

Ngoma Advertising Awards - Zimbabwe

Judge, 2011 - 2011

Direct Marketing Association - Assegai Awards

Judge, 2001 - 2001

Business and Art South Africa

Judge, 2001 - 2002

Roger Garlick - Media Awards

Judge, 2001 - 2001

Pendoring - Afrikaans Advertising Awards

Judge, 2001 - 2002

Raptors - Sponsorships Awards

Judge, January 2000 - January 2002

Loeries - Audio-Visual, Print, A/V & Corporate Theatre

Judge, 1995 - 1995

1999 and 2002

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