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Tinashe Chuchu

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Tinashe Chuchu

Ph.D. Candidate - University of the Witwatersrand


I have experience in both the academic and research environment. To date I have 4 academic publications. I am fully proficient in both IBM SPSS and AMOS statistical analysis software. Detailed CV available on request.

2015: P.h.D CANDIDATE
2014: MCOM
2013: BCOM (HONOURS)
2010: BCOM


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Business Address

Geosciences Building, Johannesburg, South Africa, 2000


Professional details

Current Position(s)

Sessional Lecturer & Undergraduate Coordinator - Marketing Department | University of the Witwatersrand
2014 - present

Academia, Education and Training

(Introduction to Marketing)
I am a sessional lecturer for Marketing 2A (Introduction to Marketing) which is a 6 month, second year Marketing course. The course is designed to develop students’ knowledge on identifying and solving problems using critical and creative thinking. Other outcomes of the course are to enable students to understand the application of the segmentation, targeting and positioning process, the consumer decision making process and the implementation of suitable marketing communication mix strategies. The course also provides the foundation on how to analyse the marketing environment in Africa and the development of a strategic marketing plan for business. As the undergraduate coordinator I am responsible for making sure that undergraduate student marks are published and assisting the students with any other concerns they might have about Undergraduate Marketing courses.

(Integrated Marketing Communications)
I was a sessional lecturer for Integrated Marketing Communications (IMC) which is a seven-week second year Marketing course. The course is designed to develop students’ knowledge on the theoretical, managerial and practical application of integrated marketing communications, that are useful in understanding marketing problems, developing effective marketing strategies, promotion in marketing, brand building, and addressing various issues in business.


Previous Position(s)

Research Consultant | Research Division | Ratile Research Services
Johannesburg, South Africa | August 2013 - August 2014

Consulting and Project Management

Presenting research based solutions to clients
Data analysis and interpretation

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