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Tony Niemeyer

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Tony Niemeyer

Nickname: 'Big Papa T'

Cape Town based Public Relations consultant


Born in Johannesburg South Africa

Tony has worked in Public Relations since 2006 during which time he's wracked up considerable experience working on everything from insurance brands to consumer tech products to (most recently) whisky brands.

He is also a passionate blogger and music critic who dabbles in writing fiction and screenplays in his spare time.

Contact details

tony@atmosphere.co.za

O: +27 (0) 21 469 1584


Web presence

Business Address


Professional details

Current Position(s)

Account Manager | Consumer Division | Atmosphere Communications
Cape Town , South Africa | 2010 - present

Marketing, Advertising and Public Relations

As an account manager at Atmosphere, Tony handles the media relations for Johnnie Walker Whisky and the traffic / navigation app, Waze. In this position he not only brainstorms creative ideas and concepts for product launches, campaigns and events, but also ensures that those ideas are executed accordingly and that his clients get on-message coverage in relevant media.

His job also entails a fair amount of copy writing for his clients as well as managing the content that goes onto Atmosphere's website.


Previous Position(s)

Account Manager | Consumer Tech | Tribeca Public Relations
Johannesburg, South Africa | 2007 - 2010

Marketing, Advertising and Public Relations

As an account manager at Tribcea Public Relations, Tony worked across a number of well-known tech brands such as Garmin, Toshiba, Epson and HTC. He handled media relations and ensured that a steady stream of new products were being sourced from client and sent to appropriate media for reviews.

In his time at Tribeca PR, he also worked on the launch of Floyd's 99 Barbershop for which his team won a Gold Prism Award in 2008.


Account Manager / Account Executive | Insurance | The Mail Room
Johannesburg, South Africa | 2007 - 2007

Marketing, Advertising and Public Relations

For a brief period, Tony worked at The Mail Room as an Account Manager / Executive on a number of insurance brands including Auto & General, First For Women, Dial Direct and 1Life Direct.

He handled client briefings, writing press releases and securing media one-on-ones with key industry spokespeople.


Account Executive | Consumer Tech | HMC Seswa
Johannesburg, South Africa | 2006 - 2007

Marketing, Advertising and Public Relations

At HMC Seswa Tony got his first taste of PR working on tech companies like Rectron and Channel Data as well as the Management Consulting company Ndawo.

Tony put together media lists, compiled monthly reports, wrote press releases and clipped media coverage.

Educational history

Secondary

St Stithians, Johannesburg, South Africa (2001)

Tertiary

Rhodes University

Grahamstown, South Africa | 2005 - 2005

Honours Degree - English

During his final year at Rhodes, Tony followed his passion and changed his major from Journalism to English to finish with his Honours in English.

Rhodes University

Grahamstown, South Africa | 2002 - 2004

Bachelor of the Arts - Journalism

Tony completed three years of a journalism and media studies degree at Rhodes University before changing his major to English for his fourth and final year.

Achievements

Awards

Silver Prisa Prism Awards | 2011

Tony won a silver Prism in 2011 for the brandhouse Scotland From Home campaign in the category "PR on a shoestring budget"

Gold Prisa Prism Award | 2008

Tony won a Gold Award for the launch of Floyd's 99 Barbershop

media exposure

SABC 3 - Out The Box | 2006

Tony appeared on the South African gameshow "Out The Box" in 2006 where he went head-to-head with a number of other contestants and won. He got a weekend getaway for 2 at Hluhluwe Game Lodge.

What a legend.

Competitive Accomplishments

1st place | SA Junior Rowing Cahmpionships | 2000

When he used to row in highschool, Tony's crew won the B final at SA Champs, beating every other second VIII crew in the country and one or two first VIII crews.

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