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Tracy Langdon-Surkont


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Tracy Langdon-Surkont

Resolve Mobile (ForeFrontAfrica)

Currently resides in: Western Cape, South Africa

Born in Cape Town South Africa

Resolve Mobile focuses on assisting companies in the mobile and communications sector with a full mobile solution offering; from Gap to Go live.

This service offering includes African expansion strategies, product development, new product implementation and management, app development as well as internal and external social networking strategies.

We work closely with our clients who include Mobile Network Operators, Wasps and other Telecommunication companies to deliver a full mobile solution. We are highly focused on markets and specific value networks of which we have a thorough understanding, ensuring that we are able to deliver on our commitment to create the sustainable value that is only expected by our high profile clients, but also by ourselves

Resolve Mobile has gathered unparalleled experience on the African continent as well as other emerging markets.

African Expansion strategies
Product life cycle management (PLCM) process and methodology
New Product Development in Telecommunications (Voice - Prepaid & Postpaid) (Data) (Social Media)
Product Management
Strategy Development
Product Lifecycle Management
New Business development

Web presence

Business Address

Midrand, Midrand, South Africa

Professional details

Current Position(s)

Managing Director & Founder | Resolve Mobile
2013 - present

ICT and Telecommunications

• New Product Development – Mobile
• Product implementation
• Product management
• Strategic planning (New products, African Expansion , Social Networking)
• New product development processes
• Implementation of product development life cycle’s
• Product management training
• Social and mobile workshops on new technologies

Previous Position(s)

Managing Director | A1L Realizations International
2011 - 2012

ICT and Telecommunications

• Day to day control of the company
• Liaison with clients and staff on new and current projects
• Manage International teams (Angola & Kenya)
• New business development across Africa
• Develop and manage new Partnership agreements
• Design and implementation of strategic plan

I also worked at various clients while filling the role of MD for A1L Realizations International

A1L Consulting is a Management Consultancy operating in the private traditional and non-traditional telco and finance sectors predominantly.

Consulting | Unitel - Angola
2010 - 2012

ICT and Telecommunications

I was responsible for uplifting the delivery capability of the Unitel Products & Services organisation. Along with management I helped define the Product Master Plan, a Product Development Life Cycle, Product Project Management Process and Governance Model for their organisation. Once defined – I spent time implementing the processes.

Responsibilities included:

• Acquiring applicable product related information and research
• Facilitating discussions regarding Unitel requirements
• Delivering PI documents for products as identified
• Providing coaching and advice to product managers to ensure quality of final PI documents delivered
• Delivering PI documents for Enterprise product development

Product Manager - Developed Market | VODACOM GROUP LTD
2007 - 2010

ICT and Telecommunications

• Define new products to be developed that will meet customer needs
• Develop and launch new products
• Ensure efficient implementation of approved new products and services according to the Vodacom New product development process
• Manage Delivery schedules for a range of new products and services to ensure timeous implementation and compliance with requirements
• Collaborate with all relevant groups to develop solutions to comply with required product specifications
• Effective management of project teams from diverse areas of specialisation and from different companies
• Compile a high level strategy for the current and future growth of products
• Conduct high level analysis of the product through the various stages in the product life cycle
• Conduct high level research to meet identified customers needs within a specific product
• Compile proposition plans
• Analyse the target market and direct marketing effort towards identified segment
• Actively search for new distribution channels for products
• Introduce new products and services to customer base
• Prepare product management reports analysing the product performance within a specific product
• Compile penetration and commercialisation plans for a specific product
• Evaluate and prioritise products
• The creation of product value proposition
• Simulate support of the product among the sales force
• Prepare product presentations and information
• Workshop/meeting facilitation
• Reporting and documentation
• Managing change control procedures to ensure that key scope change are escalated
• Effective management of project risks
• Ensure that relevant documentation is communicated to all impacted parties as per the product development process
• Collaborate with all relevant groups to ensure correctness of business requirements
• Prepare documentation and reports for various levels of Vodacom management

Regional Sales Manager | Nashua Mobile (Pty) Limited
2001 - 2007

ICT and Telecommunications

Target Management
o Manage sales into new & existing customers
o Monitor the sales of high end tariffs
o Monitor nett effect & rectify sales achieved

Senior Account Executive Management
o Manage of existing database
o Management of increase in ARPU
o Manage churn
o Manage the growth of AE base

Sales Executive Management
o Growth of base
o Pricing

Managed deal offerings
Stock forecasting
Travel reimbursement management
Product optimisation
Business plan management
Managed a Corporate Sales team of 7 Sales executives, 1 Senior Account Executive, 5 Account executives, and 2 Sales coordinators (15 staff in total)
Strategically managed blue chip clients for the Western Cape
Involved in company strategic planning to reach set objectives
Weekly management reports for the executive board
Monthly meetings with the Networks AE’s and broadband partners (I burst etc)

Sales Executive | Nashua Mobile (Pty) Limited
2001 - 2006

ICT and Telecommunications

• To achieve Sales targets and objectives by actively selling products through prospecting for new accounts.
• Selling face-to-face to a diverse range of clients
• Identifying customer requirements for our products, matching customer requirements to existing products & services via written proposals
• Demonstrating products & services
• Resolving customer problems
• Ensuring proper installation of products
• Training clients on the proper use of products & services
• Performing client follow up calls to ensure world-class customer satisfaction.


media exposure

Mybroadband | 2013

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