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Tshepo Matseba APR


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Tshepo Matseba APR

Brand, Reputation and Communication Strategist

Currently resides in: Gauteng, South Africa

Born in Pretoria North South Africa

Tshepo Matseba is currently the Head of Brand and Reputation at the Financial Planning Institute of Southern Africa. He was also the Corporate Reputation Strategist at M&C Saatchi Abel. Tshepo was the Head of Marketing and Communication at Liberty Corporate. He was previously the head of marketing: sales & distribution at Discovery Limited.

Prior to that, he was head of brand and strategic communication at the Momentum Group. He has also served in communications roles with the MTN Group and his expertise includes strategic corporate communication, media relations, brand leadership, advertising, events management, digital media, and corporate social investment.

Tshepo has completed the Management Advancement Programme at Wits Business School, as well as the Professional Management Programme offered by UNISA's Graduate School of Business Leadership in collaboration with the Open University Business School in the UK. A Quirk Certified Digital Marketer, Tshepo has completed a Certificate in Digital Marketing at the University of Stellenbosch Graduate School of Business. He also holds the Advanced Skills Programme in Public Relations Management at the ProVox Centre for Public Relations and Communication, and has studied a Communication Science degree at UNISA.
He holds the APR (Accredited in Public Relations) status, which is internationally recognised in the United States, Canada, New Zealand and Australia through by the Global Alliance of Public Relations and Communication Management Associations (GA). He is also accredited as MCIPR (Member of the Chartered Institute of Public Relations), UK.

Tshepo has been regularly featured and published in a range of media including CNBC Africa, SABC News, SAfm, Kaya FM, Africa Magic (DSTV), Metro FM, Sowetan, Afropolitan Magazine, Strategic Marketing Magazine, and Wits Business School Journal.

Web presence

Professional details

Current Position(s)

Head of Brand and Reputation | Corporate | Financial Planning Institute of Southern Africa
Johannesburg, South Africa | 2017 - present

Accounting, Banking and Finance

Editor-in-Chief: NEPAD Yearbook | NEPAD Business Foundation
Johannesburg South, South Africa | 2017 - present

Publishing, Printing and Print Media

Business Editor | The Afropolitan
Johannesburg, South Africa | 2017 - present

Publishing, Printing and Print Media

Chairman: Judging Panel | Judging Panel | SA Brand Summit & Awards
Cape Town, South Africa | 2017 - present

Marketing, Advertising and Public Relations

Communication Strategic Counsel: HRDC Summit 2018 | Human Recource Development Council of South Africa
Pretoria, South Africa | January 2017 - present

Human Resources and Recruitment

The Human Resource Development Council of South Africa (HRDC) is a national, multi-tiered and multi-stakeholder advisory body chaired by the Deputy President of the Republic of South Africa. It is managed by the Ministry of Higher Education and Training.

Previous Position(s)

Corporate Reputation Strategist | M&C Saatchi Abel
Johannesburg, South Africa | 2017 - 2017

Marketing, Advertising and Public Relations

Head of Marketing and Communication | Corporate | Liberty Group
Johannesburg, South Africa | December 2015 - December 2016

Accounting, Banking and Finance

President | Public Relations Institute of Southern Africa (PRISA)
Johannesburg, South Africa | 2012 - 2013

Marketing, Advertising and Public Relations

Established in 1957, the Public Relations Institute of Southern Africa (PRISA) represents professionals in public relations and communication management throughout the southern African region and has registered practitioners in Botswana, Namibia, Lesotho, Swaziland and South Africa.

It is a founding member of the Global Alliance for Public Relations & Communication Management and initiated the formation of the Council for Public Relations & Communication Management (CPRCM) in South Africa. The Council is the coordinating body representing various groupings of professionals in South Africa.

PRISA plays a leading role in uniting professionals and driving transformation. As the recognised leader of the public relations and communication management profession in southern Africa and beyond, PRISA provides the southern African industry with the local professional advantage.

Head of Marketing & Communication | Sales & Distribution | DISCOVERY LTD
Johannesburg, South Africa | 2012 - 2015

Marketing, Advertising and Public Relations

Head: Brand & Strategic Communication | Financial Planning | Momentum Group Limited
Pretoria, South Africa | 2009 - 2011

Accounting, Banking and Finance

Marketing and Communication Manager | MTN GROUP LTD
Roodepoort | 2009 - 2009

ICT and Telecommunications

Brand, Communication, and Marketing for the MTN Academy servicing 21 companies in Africa and the Middle East.

Communication Manager | Momentum Group Limited
Centurion, South Africa | 2005 - 2009

Accounting, Banking and Finance

Corporate Communication Officer | Graduate School of Business Leadership |
Pretoria | 2003 - 2005

Academia, Education and Training

Project Manager | Renaissance Films
Rosebank, South Africa | 2002 - 2003

Broadcast Media, Multimedia and Film

Media Analyst | Media Tenor SA
Pretoria | 2001 - 2002

Internship: News Reporter | Jacaranda 94.2 FM
Samrand, South Africa | 2000 - 2000

Broadcast Media, Multimedia and Film

Field Researcher | Bureau of Market Research
Pretoria | 2000 - 2000


Broadcast Media Monitor | Independent Broadcasting Authority
Johannesburg | 1999 - 1999

Broadcast Media, Multimedia and Film

Feature Writer | Corporate Communication |
Pretoria | 1999 - 2001

Academia, Education and Training

Educational history


Hlanganani Secondary School, Soshanguve, South Africa (1997)


Public Relations Institute of South Africa

South Africa | 2010 - 2010

Chartered Public Relations Practitioner - CPRP

University of the Free State


Executive Programme - Leadership in the Connection Economy

Johannesburg | 2007 - 2008

Management Advancement Programme - MAP

Johannesburg | 2005 - 2005

Executive Education - Managing Corporate Communication Programme

University of South Africa

Midrand, South Africa | 2004 - 2005

Professional Management Programme - PMP

University of South Africa

Pretoria | 1998 - 2003

BA - Communication Science



Web Content Excellence | SA Web Awards | 2007

Excellence in Writing Award | South African Publications Forum | 2007

MTN Y'ello Star Award | MTN Group Limited | 2009

Momentum Platinum Award for High Performance | Momentum Group Limited | 2007

Publication Excellence | APEX Awards | 2008

media exposure

Bloomberg Business Week | 2012

Featured on Bloomberg Businessweek.

Mobile World Mag | 2012

Tshepo Matseba now with Huawei Technologies Africa

Marketing World Mag | 2012

Strategic Communication at Huawei Technologies

TMCnet | 2012

New appointment

Sunday Times | 2012

People on the Move

Kaya FM | 2011

Interview with Steven Bacher on Kayabiz

Sowetan | 2008

Article on savings | 2012

Matseba joins Huawei

Bizcommunity | 2012

Huawei appoints a Communication Manager

All Africa.Com | 2012

Article on Matseba joining Huawei

National Press Club | 2011

PRISA announcement

Wits Business School Journal | 2011

Feature article on debt management.

BizTechAfrica | 2012

Matseba joins Huawei

Afropolitan Magazine | 2011

Feature article on financial planning.

Publicity Update | 2012

Tshepo Matseba joins global ICT operator

Afropolitan Magazine | 2011

Saving for your goals

Afropolitan Magazine | 2011

Financial planning feature, about marriage and money.

Other Achievements

Agenda-Setting Conference | Media Tenor International | 2006



FirstRand Young Professionals Network

Member, 2007 - present

Freedom of Expression Institute

Member, 2000 - present

National Press Club

Associate, 2004 - present

Black Management Forum

Member, 2004 - present

African Association of Communication Directors

Founding Member, 2010 - present

Marketing Association of South Africa

Marketing Practitioner, 2010 - present

Public Relations Institute of Southern Africa

Chartered Public Relations Practitioner, 2010 - present

American Marketing Association

Marketing Practitioner, 2010 - present

Other Activities

Momentum Group

Junior Board Member, 2008 - 2009

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