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Yusuf Abramjee

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Yusuf Abramjee

Grand Counsellor of the Baobab (GCOB)


Currently resides in: Gauteng, South Africa

Born in Pretoria South Africa

Yusuf Abramjee is the Head of News and Current Affairs at Primedia Broadcasting and is also the Head of Communications for the Primedia Group.

Yusuf is a born newshound, a pillar of his community, an activist and a leader that never rests in his pursuit of the truth and making a difference for South Africa and its people.

This is evident from his role as a Lead SA activist and his work at the helm of Crime Line, an anonymous crime tip-off service that is credited with thousands of arrests and the recovery of millions of rands in stolen goods.

His contribution to community service was recognised during the 2013 National Orders when President Jazob Zuma bestowed on him the Order of the Baobab, silver.

He was recently appointed the Second Vice President of Crime Stoppers International (CSI) and he also serves as the chairman of the South African Federation Against Copyright Theft (SAFACT).

Contact details

info@abramjee.com

O: 0115063122


Web presence

Business Address

Gwen Lane, Sandton, South Africa, 2031


Professional details

Current Position(s)

Chairman | South African Federation Against Copyright Theft (SAFACT)
Johannesburg, South Africa | 2012 - present

Other

SAFACT's mission is to create an anti-counterfeiting climate in which the purchase, sale or possession of counterfeit goods is actively discouraged and intellectual property rights are respected.


Second Vice President | Crime Stoppers International (CSI)
Johannesburg, South Africa | 2012 - present

Other


CSI is an umbrella organization operated by a volunteer board of directors from Crime Stoppers programs worldwide that establishes guidelines to assure consistency. The aim of Crime Stoppers International is to establish local programs in countries around the world.


Activist | Lead SA
Johannesburg, South Africa | 2010 - present

Social Development and Community Services

Lead SA is a Primedia Broadcasting initiative, supported by Independent Newspapers, that aims to encourage you as a South African to stand up and Lead South Africa.


Head of Corporate Affairs/Communication | Primedia Broadcasting
Johannesburg | 2008 - present

Other


Head of News and Current Affairs | Primedia Broadcasting
Johannesburg | 2008 - present

Broadcast Media, Multimedia and Film


Head | Crime Line
South Africa | 2007 - present

Crime Line is a national anti-crime initiative that is endorsed by the South African Police Service (SAPS).


Previous Position(s)

Acting News-Editor |
Johannesburg | 2001 - 2001

Broadcast Media, Multimedia and Film


Station Manager | 702 Talk Radio
Johannesburg | 2001 - 2005

Broadcast Media, Multimedia and Film


Chairman | National Press Club
Pretoria, South Africa | 2000 - 2012

Other


Full-time Reporter | 702 Talk Radio
Johannesburg | 1994 - 1994

Broadcast Media, Multimedia and Film


Freelance Reporter | 702 Talk Radio
Johannesburg | 1993 - 1994

Broadcast Media, Multimedia and Film


Chief Public Relations Officer | Communications | Seconded to Administration House of Delegates
Pretoria | 1987 - 1987

Government, Public Administration and Defence


Sub-editor: TV News | South African Broadcasting Corporation
South Africa | 1987 - 1993

Broadcast Media, Multimedia and Film



Teacher | Laudium Secondary School
Laudium, South Africa | 1983 - 1985

Government, Public Administration and Defence

Educational history

Secondary

Laudium Secondary School, Pretoria (1982)

Tertiary

Transvaal College

Completed 1985

Diploma in Junior Secondary Education

Transvaal College of Education

Laudium, Pretoria | Completed 1985

Practical Teaching

Achievements

Awards

The Order of the Baobab Silver | 2013

A National Order is the highest award a country can bestow on its citizens. The order was bestowed on Yusuf for his “excellent contribution in community development through Lead SA”.

Paul Harris Fellowship Award | 2012

Received from the Johannesburg Rotary Club for the Lead SA initiative.

Paul Harris Fellowship Award | 2012

Received from the Morningside Rotary Club for the Lead SA initiative.

Gauteng SAPS Certificate of Merit | 2012

Received for his role in raising funds for the Police Widows and Orphans Fund.

Adfocus Newsmaker of the Year | 2011

For grabbing headlines for his efforts to assist in curbing the rise in police killings, driving an initiative that subsequently raised R2.1-million for the Police Widows and Orphans Fund.

Communication and Leadership Award | 2011

Awarded by Toastmaster International.

Community Service Award | 2011

Received from the Turquoise Harmony Institute for his continued work with Crime Line towards a safer South Africa.

SAPS Cetificate of Merit | 2008

Awarded by the South African Police Service’s top management for contributing to the fight against crime, with particular reference to Crime Line.

Leadership and Communicator of the Year | 2005

Awarded by Pretoria Toastmasters in “recognition of his outstanding communication and leadership skills in relentlessly seeking the truth in an unbiased manner thus promoting effective communication through freedom of expression.”

Security Personality of the Year | 2007

Awarded by the Security Association of South Africa (SASA) and the South African Institute of Security (SAIS).

Leadership and Communicator of the Year | Pretoria 2000 Toastmasters | 2005

Awarded in “recognition of Yusuf Abramjee’s outstanding communication and leadership skills in relentlessly seeking the truth".

Contributions to road safety in South African | LAROSA Award | 1998

Security Personality of the Year | Security Association of South Africa’s | 2001

Awarded by the Security Association of South Africa (SASA) and the South African Institute of Security (SAIS) for his "dedicated and comprehensive coverage of security and crime related incidents in South Africa via the medium of radio which coverage relentlessly seeks the truth in an unbiased and uncompromising manner."

Activities

Memberships

National Press Club (NPC)

Member, 2000 - present

SANEF

Member

Voluntary forum of senior journalists, editors and journalism educators from all areas of the media industry in South Africa.

Shout Foundation

Founding Member, 2010 - present

SHOUT is a movement that belongs to every South African who is committed and passionate about building a safer South Africa.

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