Clicks pulls all TRESemme products in wake of racist hair ad


In a statement on Tuesday, Clicks said that it would replace the American brand with locally sourced haircare products and that it would be engaging with all of its suppliers to enforce its code of conduct.

EFF members protest outside a Clicks store at the Sandton City shopping centre in Johannesburg on 7 September 2020. Picture: Kayleen Morgan/EWN

JOHANNESBURG – Clicks has announced that it is delisting the TRESemme brand after it published a racist advert calling black, natural hair damaged, dry and frizzy.

The racist advert was met with public outrage, protests by the Economic Freedom Fighters (EFF) and calls to boycott and ban Clicks stores and TRESemme products.

On Tuesday morning, Small Business Development Minister Khumbudzo Ntshavheni called on Clicks to do more to include a wide range of black hair and skin products on its shelves.

Clicks said that all employees responsible for publishing the racist advert have been suspended while a senior executive resigned.

The suspended staff members will now face a disciplinary hearing.

The company said that it was in the process of developing and expanding the local beauty market in partnership with government.

The retailer said it had delisted TRESemme and was now removing all of its products from store shelves.

These products will now be replaced by locally sourced hair care brands.

WATCH: ‘Clicks must go to hell’ – EFF protest against store’s racist advert

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