Oyama Dyosiba’s keen eye for style has landed him on numerous platforms, including GQ’s Men of the Year Awards. The owner of the Oyama Management Agency, which has a name for being one of the best of its kind, tells us more about his career.
How did your career in Public Relations and Communications begin?
I worked as a Brand Manager for a media school for 4 ½ years before I opened my own business in 2010. I did a lot of event management work, during which I happened to do public relations, even though at the time I didn’t know what it was called. I just liked doing it. Over the years many clients started approaching me based on referrals from other happy clients.
If you weren’t in your industry, what do you think you’d be? Why?
Definitely following my acting career. I have done some small parts on TV but I never have time to attend castings.
Talking about your acting career, you’ve been featured on several TV shows, including SABC 1’s Tempy Pushes. Do you see yourself pursuing acting full-time?
Acting has always been my first passion, so getting that opportunity was great and a blessing for me because I believe it’s an extension of my personality- being able to entertain. I most definitely want to pursue more acting jobs in the future.
Is there anything you wish you knew before you started your career?
That true success takes a little longer. You have to believe even when no one believes.
To date, what would you say has been your greatest accomplishment?
Material things are okay, but living life on my terms and knowing what I can do has certainly been my greatest accomplishment.
Do you have any advice for young people pursuing professions in public relations and communications?
Firstly I’d like to commend them for pursuing a career in public relations. It is a very hectic yet rewarding career path. My advice would be that they make connections within the industry very early in their careers and never burn their bridges. Most importantly, they should enjoy every moment.
In 2014, you were named GQ magazine’s Best-Dressed Man. How was the experience?
It was great. I am not necessarily a person who follows trends - my style is timeless. I was honoured to have been named GQ Magazine’s Best dressed Man alongside people like new DA leader, Mmusi Maimane and businessman, Gil Oved.
What is it about style that inspires you?
Image is very important to me because that’s the first impression one has of you. Style is a daily inspiration because it depicts my mood, it shows that I have an eye for good quality and can successfully put a look together. It also gives others a clear idea about what I am all about - a well-groomed, confident and stylish individual.
Tell us more about your business, the Oyama Management Agency. Where did the journey to establish your own modelling and talent management agency begin?
The concept started years ago but the actual business started in 2010. It actually all began when I was going through a difficult time in my life. I was feeling unsettled at work and uncertain about life when a close friend advised me to start writing down my dreams. It was unlike anything I had experienced before; I would wake up in the middle of the night to scribble these dreams, and soon after, I began spending my days making them a reality.
As an entrepreneur, what would you say are the three most important elements of establishing a successful business?
Excellent leadership skills
How important has social media and online brand management been in managing your career?
Social media makes it easier to communicate and reach the masses in the comfort of your home or office. Thus, I am able to be up-to-date with the latest trends and developments in my field. Thanks to online brand management, my brand has grown substantially. Online social platforms like Who’s Who SA, are an important tool in managing my career.
Which three Southern Africans would you most like to have dinner with and why?
Hlubi Mboya. I have worked with everyone in the entertainment industry and no one is as sweet and kindhearted as Hlubi. She is a great role model for every young girl.
Thabo Mbeki. Even though I have never cared much for his political views, I think he is the sharpest politician since Nelson Mandela. He's extremely intelligent and charismatic. His intelligence, I believe is something that is missed, overlooked or over-shadowed a lot of times. Besides there is absolutely no doubt that this is a guy who knows how to have a good time!
Desmond Tutu. I saw him in an interview once on TV... He’s very knowledgeable!
In your opinion, what makes a successful entrepreneur?
There’s no specific thing that makes an entrepreneur successful. Every successful entrepreneur is unique. In most cases they’re all actually a little crazy in their own ways. It takes guts to follow your intuitions when the world tells you that you need to do things in one way. The most successful entrepreneurs that I work with are all doing what they love, and when they don’t love it anymore, they move onto other projects they love. Once you’re successful, and you’ve overcome any fears that you may have had, there are no limits.
What’s next for you?
I want to work with young entrepreneurs. There is great talent and ideas out there.
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